Crafting Futures with AI in the Arts with Norts and Derek

In this conversation, Richard Norton (Norts) and Derek Ahmedzai discuss the use of AI and AR in marketing and creativity. They share their experiences with early experiments in creative AI, such as generating AI recipes and creating the world's first AI gin. They emphasise the importance of taking risks and being daring in advertising and marketing. The conversation also explores the potential of AGI and specialised AI models, as well as the commercial advantage of using AI tools. They discuss how AI is transforming the advertising industry and its impact on music creation.

The conversation explores the importance of human input in AI and the value of a good idea. It discusses the role of humans in photography and the potential for AI in music and Eurovision. The impact of AI on content creation and copyright implications are also examined. The rise of AI-generated videos on YouTube and the need for creativity in AI-generated content are highlighted. The conversation concludes with a discussion on exploring AI tools and platforms, connecting them for creative expression, and the politeness factor in interacting with AI.

Takeaways

• AI and AR can be used effectively in marketing and creativity to create innovative and engaging experiences.
• Taking risks and being daring in advertising and marketing can lead to differentiation and success.
• AI tools provide a commercial advantage by enabling faster and more cost-effective content creation.
• The potential of AGI and specialised AI models offers exciting possibilities for the future.
• AI is transforming the advertising industry and changing how music is created. Human input remains crucial in AI, especially in tasks that require creativity and quality output.
• A good idea is the foundation of any successful AI project, and AI should be used as a tool to enhance and execute the idea.
• AI can coexist with human creativity in fields like photography and music, creating new opportunities and competitions.
• AI tools and platforms offer exciting possibilities for content creation, but it is important to maintain creativity and avoid producing bland or spam-like content.
• Politeness and gratitude in interacting with AI can enhance the user experience and foster positive relationships with technology.

Links relevant to this episode:

• The Peeps - Concepts. Campaigns. Copywriting. Innovation technology. Generative AI. Immersive art. Web3. Six years of award-winning stand-out creativity. Talk to us today.
• AI Song Contest 2023
• Hugging Face – The AI community building the future.
• Suno AI - make custom songs
• Runway - Advancing creativity with artificial intelligence.

Thanks for listening, and stay curious!

//david

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