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Creative Intelligence and the Role of AI with Dudley Nevill-Spencer

31 min • 7 juni 2024

Today's conversation covers a wide range of topics related to AI, machine learning, virtual influencers, and the future of technology. Dudley Nevill-Spencer, Chief Innovation Officer at Live & Breathe, shares insights on a variety of topics, including Audience Intelligence AI, virtual influencers, and the impact of AI on the future.

The discussion also delves into the potential of quantum computing, the role of regulation in AI, and the importance of creativity in the future.

Takeaways

Audience Intelligence AI involves using language analysis and meta-language analysis to understand the emotions and psychology of target audiences for effective advertising.
Operational AI involves using AI to improve performance metrics of operations within a business - so job ‘x ‘, like writing a brief, normally takes 16 hours; with operational AI, it takes you 8 hours and is twice as good.
The use of AI in creative intelligence allows for the generation of multiple images, words, and stories to aid in the creative process, although it is not yet at the point of perfect ad output.
The development of virtual influencers and virtual assistants owned by brands has the potential to revolutionise customer engagement and brand-consumer relationships.
The future of technology, including quantum computing and AI, presents both exciting and challenging prospects, with the need for regulation and a focus on creativity and human touch.
Encouraging creativity and storytelling in children is essential for preparing them for a future where human creativity and individual ideas will remain crucial.

And to answer the quantum computing energy question, I found this: "Today, quantum computers’ electricity usage is orders of magnitude much less than any supercomputer, and this is counting all the different quantum architectures available." (Link to the full article below)

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