The Future of AI in Marketing and Education - A Conversation with Nadio Granata

Join us as we meet Nadio Granata, a Fellow of the Higher Education Academy and a GCologist, as well as a Fellow of the Chartered Institute of Marketing. Born an Italian-English citizen in the UK, Nadio recounts his adventurous journey, including leaving home and school on his 16th birthday, hitchhiking across Australia and cycling from the UK to Egypt and back. 

He delves into his unique marketing path, highlighting his social entrepreneurial spirit and cofounding The Age of Human Think Tank.

Nadio offers his unique and perhaps controversial insights on the evolving marketing landscape and the key skills marketers should develop to stay ahead. He delves into the transformative role of AI in marketing and entrepreneurship, discussing how digital and societal marketing, along with the Internet of Things, have revolutionised the field, especially for micro-businesses. Learn how AI tools, from copywriting to transcribing to scientific breakthroughs, save marketers time and explore the varied roles of marketers in the AI-driven world. 

The discussion also dives into the impact of AI on education, comparing the shift from abacus to calculators and the importance of managing AI's public perception and ethical considerations. Nadio shares his experience in training his personal chatbot and launching a new Level 6 Award in Marketing with AI, endorsed by the Chartered Institute of Marketing, to be delivered by him through the Cambridge Professional Academy starting in January. 

He explains his vision of democratising AI and establishing a worldwide time banking system for AI savvy enthusiasts, members of the AI Collective, giving freely of their time in exchange for others “who might not otherwise have the opportunity to learn about AI”, repay the favour by volunteering the equivalent time back into their local communities. It’s genius! 

We conclude with an analysis of AI's potential across various sectors, its societal implications, and a forward-looking perspective on technological advancements just around the corner. 

Here are links to tools, articles and sites relevant to this episode:

ICE AI Collective

The ICE AI Collective is a dynamic community of AI enthusiasts, from school leavers to Thought Leaders, fostering innovation and societal transformation through collaboration. Emphasising AI positivity, this hub of creativity and expertise welcomes everyone from beginners to experts in AI. 

It's a supportive environment for sharing knowledge, exchanging ideas, and jointly working on groundbreaking projects. As a member, which is free to join, you'll engage with diverse individuals, from corner shop owners to global industry leaders, tackling complex challenges and developing innovative solutions that reshape industries and drive positive change in AI.

CIM Specialist Digital Award in AI Marketing

Regarding the CIM Specialist Digital Award in AI Marketing, this course equips professionals with the tools to navigate the AI landscape in marketing. Suitable for marketing managers and those in operational or supervisory roles, it covers assessing AI's business value and integrating it into deliverable marketing strategies. 

The Level 6 qualification can be completed in as little as six weeks, with access to course materials for up to 9 months. It is written and delivered by Nadio through the Cambridge Professional Academy. Register here for more information: https://bit.ly/47EwIx2

More about the course: 

AI technology presents one of the most significant disruptions to organisations in the last decade, presenting both opportunities and threats to the marketing function. The Level 6 Specialist Digital Award in AI Marketing will equip you with the tools to respond to developments within the world of AI, including how to assess the value of AI for business and how to incorporate AI into your marketing strategy. This is a Level 6 qualification, best suited to marketing managers or those in operational or supervisory roles. The Specialist Digital Award can be completed in as little as six weeks, but you will have access to the course materials for up to 9 months.

Nadio.ai

Get on the AI Learning Curve. The Nadio.AI website includes the formidable chatbot #AskNadio, which will provide you with as much information as you need about AI, the AI Collective, Marketing and all other relevant information to this podcast. You can even ask it to set up an appointment with Nadio himself! 

Age of Human

We think that business is losing its way and that it no longer fully meets or even understands changing human needs in what is a rapidly changing world.

We believe that this is causing untold damage to business as a whole and specifically to the people, the humans, in businesses, the reputation of business, the opportunities for business to evolve and thrive and in the critical and ever-changing relationships with partners, buyers, communities and wider society.

We think this needs to change. We, together, need to proactively define a new age of business that is fit for purpose now, for future purpose in the age of human and that better meets the needs everyone business engages with and influences.

Age of Human is a start. With your valuable support, we can turn an idea, a charter and a community for change into something that grows and fully contributes to realising a brighter future for business, humans and wider society.