Ep32. Are Machines Creative? Discover the Evolving Answer Due to GenAI with Process Studio Co-founders Martin Groedl and Moritz Resl

Are machines creative? Discover the evolving answer to this question due to GenAI in today’s episode. 

Pushing the boundaries between Design, Art, and Digital Technology, Martin Grödl and Moritz Resl founded Process Studio, an experimental design studio based in Vienna that specializes in generative and interactive design for branding, web, installation, and print. As well as traditional graphic design solutions, Process designs and develops highly specialized software that is used as tools for and by clients who include MIT, Design Museum Holon, MAK – Museum of Applied Arts Vienna, The Royal Museums of Fine Arts of Belgium, and more. 

In 2021, Process designed the official Austrian contribution to the London Design Biennale. In 2022 Martin and Moritz were appointed as guest professors in visual communication at the Salzburg University of Applied Sciences. Their work has been featured in design publications like Dezeen, WEAVE magazine, The Type Directors Club Annual, Gizmodo, and The New York Times among others.

Martin is a designer, programmer, and artist. He participated multiple times in Google’s Summer of Code working on further development of the Processing programming language and was a guest artist and researcher for Motion Bank in Frankfurt. He’s taught courses on programming, generative graphic design for printmaking, data science, and more at the Vienna University of Technology. 

Moritz is a Creative Director and Designer. Previous to co-founding Process, Moritz worked for Sagmeister & Walsh in New York City, where he designed for clients like Adobe and The Jewish Museum in Manhattan. 

We dive into questions about A.I. and creativity in today’s episode along with exploring the role of design, critical thinking, and data curation in helping envision the future in which we want to live. Listen to learn more about the custom-built A.I. tools that Martin and Moritz designed for their A.I. emojis and A.I. font projects and how the grungy punk aesthetic of their emojis reflects our emotions. Martin and Moritz also discuss how we’re not separate from A.I. as the creators of the tools and how crucial it is that we understand how they work and the values that are fueling and driving them — enjoy!

EPISODE SHOW NOTES: https://creativitysquared.com/podcast/ep32-martin-groedl-and-moritz-resl-are-machines-creative/  

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