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Creativity Squared

Ep39. GenAI & the Virtual Human Economy: How Can You Profit from Your Virtual Self? Discover the Answer from Trailblazer Natalie Monbiot who has Helped Create the Category

56 min • 7 mars 2024

How can you put your virtual human to work? Listen in to find out!

Natalie Monbiot, who has six virtual human twins of herself, is an emerging technology strategist and pioneer in virtual human and A.I. video technology.

As a founding team member and head of strategy at Hour One, she has helped to create the category from the ground up, from the vision to ethics to commercialization.

A leading voice in the industry, she has made the case for the “virtual human economy” in which real people profit from putting their virtual selves to work. Recently, she’s worked with Reid Hoffman to bring his A.I. virtual human twin to life. 

As a trusted futurist, Natalie excels at creating emerging technology roadmaps for companies like Samsung, and holds a strong track record in transformative brand strategies and growth for brands like BMW, Coca-Cola, and Spotify. She’s received award recognition for her work, including from Fast Company Next Big Things in Tech and Cannes Lions Gold. 

She’s also an active collaborator and advisor to startups, agency boards, and media publishers in addition to being a frequent keynote speaker and contributor to publications like WSJ and The Information. 

In today’s episode, discover the current landscape of the Virtual Human Economy and what lies ahead, including connecting virtual twins to their human counterpart’s own augmented intelligence and instances when people prefer interacting with virtual humans over real ones! We discuss everything from terminology, ethical considerations, and photorealism to imaginative use cases and the interoperability of virtual humans — even how one brand on Amazon is putting virtual humans to work for their product listings.

Join the conversation as Natalie shares her passion for virtual humans and envisions how they can augment human capabilities — not replace us. 

EPISODE SHOW NOTES https://creativitysquared.com/podcast/ep39-natalie-monbiot-genai-the-virtual-human-economy/

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Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform. 

Because it’s important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations.

This show is produced and made possible by the team at PLAY Audio Agency: https://playaudioagency.com.

Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com

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