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Creativity Squared

Ep63. What’s Your A.I. Why? Dive into A.I. Marketing, Authenticity, and Ethics with Former Meta Global Head of Marketing Nicole M. Alexander

78 min • 5 september 2024

Discover how A.I. is revolutionizing marketing with former Meta Global Head of Marketing, Nicole M. Alexander.

Nicole is a marketing innovator, educator, and thought leader with over 25 years of experience driving growth and operational excellence at the intersection of marketing, technology, and data analytics. 

Currently, Nicole serves as an adjunct Professor of Marketing and Technology at New York University and is completing a Master's in A.I. Ethics and Society from the University of Cambridge. Her expertise spans multiple industries, consulting both local giants and global enterprises on digital innovation and marketing strategies.

She's held influential leadership positions at some of the world's leading organizations, including Global Head of Marketing at Meta, Senior Vice President of Innovation at Ipsos, and Vice President of Innovation for Greater China at Nielsen.

In our conversation, you'll hear Nicole's thoughts on the role of A.I. in marketing, the importance of transparency in AI-generated content, and why she believes that bias in A.I. can be understood, leveraged, and mitigated instead of eliminated. We also discuss the potential of synthetic data, the democratization of creative tools through A.I., and how small businesses can use these technologies to compete with larger enterprises.

Join us as Nicole shares her passion for ethical A.I. implementation, her vision for the future of marketing, and her belief in the synergy between human creativity and technological innovation.

EPISODE SHOW NOTES: https://creativitysquared.com/podcast/ep63-nicole-m-alexander-whats-your-a-i-why/

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Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform. 

Because it’s important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations.

This show is produced and made possible by the team at PLAY Audio Agency: https://playaudioagency.com.

Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com

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