E-commerce, digital marketing and CRM with Therese Reuterswärd

Episode 38 where Markus Erlandsson talks to Therese Reuterswärd from Nespresso about e-commerce, digital marketing and how that relates to CRM. How to get started and whats important, Therese gets it all explained here.

Links:
Forrester Research – Full length reports on omnichannel, retail and customer experience (charges per download)

Econsultancy – a wide range of research, data, analysis, training, consulting, events and online resources.

Articles written by Therese for Internetworld (Swedish)

Therese’s blog (Swedish)

CRM UG, and their first congress in Europe