Karen Pflug on IKEA and Why a Sustainable Brand is Good for Business

In this episode of the CSO Impact Podcast, host Harald Neidhardt speaks with Karen Pflug, Chief Sustainability Officer at IKEA's Ingka Group. They discuss the various sustainability initiatives that IKEA has implemented, the importance of integrating sustainability into business practices, and the evolving role of the CSO. Karen shares her journey in sustainability, the challenges faced in transitioning to a more sustainable model, and offers advice for future leaders in the field. The conversation highlights the significance of collaboration, innovation, and the need for businesses to take responsibility for their environmental impact.