2025's Tribes: The Four Consumers Reshaping Business

Dive into WGSN's groundbreaking analysis of tomorrow's consumer landscape. Meet the four distinct tribes driving market trends in 2025: from the disillusioned New Nihilists to the forward-thinking Pioneers, discover how each group's unique values and behaviors are forcing businesses to adapt or die. Through compelling data and expert analysis, learn why traditional marketing won't work on these emerging consumers and what strategies will capture their attention and loyalty. Whether you're a business leader, marketer, or trend watcher, this episode reveals how to navigate the shifting tides of consumer behavior in an increasingly complex marketplace.