On this episode, Amelia welcomes Colin Shaw, Founder & CEO at Beyond Philosophy LLC. During this conversation, Colin and Amelia discuss:
- The evolution of customer experience as it moves toward customer science.
- Understanding the importance of looking at the customer through the lens of human behavior.
- The current CX trend of merging the three spheres of data, AI and behavioral science.
- The ways companies are building their customer experience AI platforms on fundamentally flawed data.
- How a proactive experience is important to developing the right AI process.
- Using data showing what customers do as much or more than what they say in your AI tools.
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