KTM's massive TRANSFORMATION from QUIRKY dirt bike maker to GLOBAL MOBILITY company

A long-time US KTM employee described in the early days when the head of the company mortgaged his house to buy some box vans. Contrast this to KTM's American HQ opened in 2023 that cost $53 million and racing on the world stage from hard enduro to MotoGP. Yes, a lot has changed for KTM, once the builder of quirky dirt bikes but now making every kind of motorcycle with an obsession for high-performance and light weight, and growing across brands that include Husqvarna, GasGas, MV Agusta, and ebikes under the Pierer Mobility umbrella. Where did KTM come from and where is it going? Listen to take the ride with Kevin Cameron and Mark Hoyer.