39 - Math is a prototyping tool

Designers are used to using prototypes to test usability and desirability. You put a wireframe in front of a user and you can quickly learn if they like (or know how to use) something.

What if we could do the same for viability? Well, we can. With math. In this episode, you’ll learn how to use simple math to:

• estimate the business impact of your product changes

• calculate in money what value can your project have

• and how you can use that to talk to managers in your company.