48- Rita Gunther McGrath - The end of competitive advantag

Rita Gunther McGrath is a world-renowned thought leader and a professor at Columbia Business School. She has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s top ten management thinkers in its bi-annual ranking.

She wrote Discovery-Driven Growth and The End of Competitive Advantage, which are widely used in the business design community.

In this podcast we talked about:

• how and why we should prototype with numbers,

• why the era of sustainable competitive advantage is over,

• and how designers can explain “inflection points” to business leaders.