#102 Data Driven: The Business of Rental Cars

In this episode I interview Alex Shartsis, the CEO of Perfect Price and an expert on dynamic pricing and the car rental industry. If you’ve rented a car before it might not seem like a complex business, but as Alex tells us these firms are enormously data driven because of how competitive the industry has become. These businesses are a great case study on how important it is to understand not only user engagement and cash flow metrics, but asset values as well.