#104 News That Matters to You: Data in Newsletters

In this episode I interview Jonathan Kressaty, the head of marketing at Mattermark, which helps sales teams find potential customers. Mattermark also runs two very successful e-mail newsletters, Raise the Bar and the Mattermark Daily, which reach hundreds of thousands of subscribers everyday. Jonathan explains how data drives everything about their newsletters including the content, subscriber focus, and eventual measures of success.