Love at First Insight: How Data Teams Shape Customer Experience for Smart Growth, with Bumble’s Lina Mikolajczyk

"Ultimately, the goal of a data team should be to have a direct stake in the company’s P&L."

According to Lina Mikolajczyk, director of reporting and analytics at Bumble, data should play a role in driving real business impact. 

In this episode, Lina shares her journey of transforming Bumble’s data team from a reactive service into a proactive force, empowering teams across the company with self-service tools and actionable insights.

A key part of the transformation was building a data-driven culture, where leadership buy-in was critical to implementing changes across the organization. With leadership support, the advanced data analytics team evolved into strategic partners for the business.

When you leverage data to its full potential, you can make smarter decisions, improve user experience, and measure impact in any industry.

In this episode, you will learn:

• The importance of leadership buy-in for innovation and change
• Strategies for prioritizing and tracking data projects
• How to turn analysts into key problem solvers for business growth

Things to listen for:

• (00:00) An introduction to the episode with the guest, Lina Mikolajczyk
• (06:18) Advice for early-career data professionals
• (09:15) Bumble’s advanced data analytics team
• (11:11) Building a self-service data model for stakeholders
• (13:56) Assessing the impact of Bumble’s data team
• (19:49) The data maturity curve
• (22:37) Which projects should data teams prioritize?
• (26:01) Using data to drive true business value
• (28:16) How data and analytics help improve Bumble’s user experience

Resources:

The Chief Data Officer’s Playbook, Carruthers and Jackson

Scale at Speed, Velarde