S1 Ep#07 Monetizing Healthcare Data: Marketing and Product Strategies

The Data Product Management In Action podcast, brought to you by Soda and executive producer Scott Hirleman, is a platform for data product management practitioners to share insights and experiences.

In Season 01, Episode 07, host Michael Toland (Product Management Coach and Consultant with Pathfinder Product) engages in a deep discussion with Andrew Warner (Senior Product Manager at Genome Medical) about the intriciacies of monetizing and marketing healthcare data products. They cover the full gamut from product development, market research, and product validation, to privacy and ethical considerations, as well as financing and funding models. Both Andrew and Michael share their experiences, insights on common pitfalls, and valuable lessons learned. 

• About our host Michael Toland: Michael is a Product Management Coach and Consultant with Pathfinder Product, a Test Double Operation. Since 2016, Michael has worked on large-scale system modernizations and migration initiatives at Verizon. Outside his professional career, Michael serves as the Treasurer for the New Leaders Council, mentors with Venture for America, sings with the Columbus Symphony, and writes satire for his blog Dignified Product. He is excited to discuss data product management with the podcast audience. Connect with Michael on LinkedIn.
• About our guest Andrew Warner: Andrew is a Senior Product Manager with eight years of experience in healthcare platforms, data, and integration. He has worked on a diverse range of projects, from mobile apps that reach millions of users to internal data systems that drive business growth. Andrew is passionate about challenging the status quo and fostering business innovation by introducing products that resonate with consumers. Connect with Andrew on LinkedIn.

All views and opinions expressed are those of the individuals and do not necessarily reflect their employers or anyone else.

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