S1 Ep#10 Product Management with a Marketing Mindset

The Data Product Management In Action podcast, brought to you by Soda and executive producer Scott Hirleman, is a platform for data product management practitioners to share insights and experiences.

In Season 01, Episode 10, host Michael Toland (Product Management Coach and Consultant with Pathfinder Product) talks to Tarek Elqoulaq (Product Manager with Power Digital Marketing). Tarek shares his unconventional journey into data product management, despite not having a background in data or engineering. With experience in product growth and SEO consulting for companies like Audible, Spotify, and Dropbox, Tarek offers a unique perspective on shifting into data platform product management. He and Michael delve into the resources that helped him bridge the knowledge gap, emphasizing the value of hands-on learning. Tarek also discusses the importance of building cross-functional relationships and understanding the architecture and design of the systems you work with. This mindset shift enables tailoring solutions that add value across the organization, highlighting the significance of prioritization and alignment with broader business goals.

• About our host Michael Toland: Michael is a Product Management Coach and Consultant with Pathfinder Product, a Test Double Operation. Since 2016, Michael has worked on large-scale system modernizations and migration initiatives at Verizon. Outside his professional career, Michael serves as the Treasurer for the New Leaders Council, mentors with Venture for America, sings with the Columbus Symphony, and writes satire for his blog Dignified Product. He is excited to discuss data product management with the podcast audience. Connect with Michael on LinkedIn.
• About our guest Tarek Elqoulaq: Tarek is a product manager specializing in data platforms, with a passion for building systems that drive high-revenue data products. He previously worked in product growth and consulting, collaborating closely with SEO and product teams at companies like Audible, Spotify, and Dropbox, among others. Connect with Tarek on LinkedIn.

All views and opinions expressed are those of the individuals and do not necessarily reflect their employers or anyone else.

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