#3 How Data Science and Machine Learning are Shaping Digital Advertising

Claudia Perlich, Chief Scientist at DStillery, a role in which she designs, develops, analyzes and optimizes the machine learning algorithms that drive digital advertising, speaks with Hugo about the role of data science in the online advertising world, the predictability of humans, how her team builds real time bidding algorithms and detects bots online, along with the ethical implications of all of these evolving concepts.