How to Market Yourself (without Being a Celebrity) - Shawn Swyx Wang

We talked about:

• Shawn’s background and his book
• Marketing ourselves
• Components of personal marketing
• Personal brand for an average developer
• Picking a domain: what to write about?
• Being too niche
• Finding a good niche
• Learning in public
• Borrowed platforms vs own platform
• Starting on social media: Picking what they put down
• Career transitioning: mutual exchange of value
• Personal marketing for getting a new job
• Getting hired through the back door
• Finding content ideas
• Marketing yourself in public — summary
• Open-source knowledge
• Internal marketing: promoting ourselves at work
• Signature initiative
• Public speaking
• Wrapping up
• Discount for the coding career book
• 75% of the engineering ladder criteria are not technical

Links:

• Shawn's personal page: https://www.swyx.io/
• Twitter: https://twitter.com/swyx
• Book of the week page: https://datatalks.club/books/20210510-the-coding-career-handbook.html (with a discount for DTC members!)

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