S4E8 - The Peak-End Rule

In this episode I talk about psychologist Daniel Kahneman's theory of the 'peak-end rule' and how we might apply it to our writing. This episode is brought to you by Arvon, the Home of Creative Writing. Keep writing this Autumn with Arvon At Home’s extensive digital programme of readings, classes and week-long writing courses. For more information click the links below: https://www.arvon.org/ https://www.arvon.org/arvon-at-home/