Sveriges mest populära poddar

Decoder with Nilay Patel

Juul and the business of addiction, with Lauren Etter

78 min • 29 juni 2021

Juul became a sensation — and a sensationally dramatic story.

Lauren Etter, author of The Devil's Playbook: Big Tobacco, JUUL, and the Addiction of a New Generation, joins us to explain how a tech startup founded in a Stanford design studio to disrupt the smoking industry upended years of tobacco regulation in the United States, got a new generation of teenagers addicted to nicotine after years of declining teen smoking rates, and eventually found itself valued at 38 billion.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Förekommer på
00:00 -00:00