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Recode Decode: Stitch Fix CEO Katrina Lake (Live at Code 2018)

32 min • 16 juni 2018

Katrina Lake, the CEO of apparel delivery company Stitch Fix, talks with Recode’s Jason Del Rey at the 2018 Code Conference. Lake explains why Stitch Fix went public in 2017 even though it was healthy and profitable and what she has learned from the experience, as well as how much the company differentiates itself from commerce behemoth Amazon. Plus: Why Stitch Fix is introducing an annual “styling pass” rather than charging a $20 fee with every box of clothes it sends to its customers.

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