SiriusXM’s 360 strategy with CEO Jennifer Witz

Jennifer Witz is the CEO of SiriusXM. You probably know the company as the satellite radio brand in virtually every new car, but it also owns Pandora, a huge podcast network that includes Team Coco and 99% Invisible, a content operation with huge stars like Howard Stern, and has broadcast deals with every major sports league.

SiriusXM is effectively the dominant market leader for built-in premium audio in cars, in a time when competition is increasing. As the infotainment system in cars gets ever more complex and computer-like, the Sirius experience has to keep up. On top of that, the state of car software is a mess. GM announced it won’t support Apple CarPlay in new EVs. Other companies are using various versions of Android. Tesla has its own platform. And Sirius has to support all of it with applications that compete with Big Tech companies, all while continuing to integrate the satellite hardware into the cars themselves — on top of launching satellites on SpaceX rockets.

Links:

After layoffs, SiriusXM looks to star-studded podcasts

What Is SiriusXM with 360L? A Breakdown of the New Audio Platform 

SiriusXM CEO Calls Audio Ad Sales Market “Tough”

Transcript: https://www.theverge.com/e/23514318

Credits:

Decoder is a production of The Verge, and part of the Vox Media Podcast Network.

Today’s episode was produced by Jackie McDermott and Raghu Manavalan, and it was edited by Callie Wright.

The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters, and our Executive Producer is Eleanor Donovan.  

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