#248 Peter Levin on Transmedia Trends, the Future of Global Gaming and Finland’s Gaming Legacy

On his 55th visit to beyond the Wall (aka. Finland) Peter Levin of Griffin Gaming Partners delves into the influence of Finland's gaming scene, the global success of companies like Supercell, and the legacy of titles such as Angry Birds and Habbo Hotel. 

We discuss the impact of technology, transmedia trends, and how non-endemic players like Netflix are entering the gaming space. The conversation covers strategic mergers and acquisitions, the resurgence of PC gaming, and the exciting potential in emerging markets. 

Tune in to understand how cultural adaptability, partnership dynamics, and IP management are driving the gaming industry forward.

00:00 Introduction and Peter's Frequent Visits to Finland

02:59 Rovio and Angry Birds

08:35 Impact of Nokia and Finnish Gaming Success

15:08 Challenges and Opportunities in the Finnish Gaming Market

18:56 Global Perspective and Market Dynamics

27:09 Transmedia and Gaming Adaptations

37:33 Disney's Aha Moment

38:12 Legacy Media and Gaming

38:37 Warner Brothers' Gaming Success

39:21 Advice for Big IP Holders

39:37 Investing in Gaming Executives

40:37 Strategic Acquisitions

41:27 Sports Leagues and Gaming

41:55 Overinvestment Concerns

42:48 Netflix's Gaming Strategy

50:18 Transmedia Business Case

52:16 John Wick in Fortnite

55:20 Skills and IP Partnerships

01:07:01 Future of Gaming

01:10:49 Closing Thoughts

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