#251 LIVE from San Francisco with Special Guest Stars

Jen Donahoe, Laura Taranto, and Eric Kress live from GamesForum San Francisco.

00:00 Introduction and Podcast Overview

01:29 Panelist Intros

05:53 First Topic: Unfiltered Growth and Monetization

12:50 Incentivized Advertising: Past and Present

17:59 Challenges and Future of Incentivized Ads

27:27 Expanding Beyond Gaming: Brand Collaborations

32:15 Exploring Roblox's Integration with Shopify

32:52 The Shift in Game Design and Monetization

35:29 Surviving in 2025

36:12 Mobile and Console Gaming's Existential Crisis

37:55 Opportunities and Challenges in Mobile Gaming

39:00 The Role of Small Studios in the Gaming Market

44:11 Netflix's Foray into Gaming

50:57 Challenges in Game Discovery and Engagement

59:42 The Future of Gaming and AI in Marketing

01:00:05 Final Thoughts and Wrap-Up

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