Marion Balinoff and Sara Guerola share data-driven strategies for maximizing influencer marketing in gaming.
As CPIs rise and privacy regulations evolve, influencer marketing is becoming a key performance channel. Marion and Sara break down budget calculations, track organic uplift, and analyze campaign performance while highlighting tactics like QR codes, giveaways, and custom in-game assets to boost conversions.
Whether you’re testing with smaller creators or scaling with top-tier influencers, this episode provides a strategic framework for driving profitable results.
00:00 Introduction to Influencer and Podcast Marketing
02:56 Meet the Experts: Marion and Sarah
04:33 Defining Influencer and Podcast Marketing
08:16 Budgeting and Setting Objectives
14:24 Measuring Campaign Performance
23:58 Tracking Links and Performance Metrics
24:35 Challenges in Getting Clicks
25:08 Podcast Advertising Strategies
27:21 Creative Performance Reports
30:40 Influencer Integration in Games
32:56 Effective Campaign Strategies
34:45 Deep Integration Benefits
38:11 Creative and Contract Tips
42:57 Final Thoughts and Recommendations