Everything You Didn’t Know About Playrix with Maxim Kirilenko, CBDO at Playrix

While we all know of Playrix, we also know very little about the company. There are almost no English-speaking articles on how they make games or what is their organizational structure. I don’t remember ever reading about their culture nor hearing about their future plans. The company prospers behind an iron curtain. And if you don’t speak Russian, you’d likely be clueless, until now…

I had the privilege to sit down with Maxim Kirilenko, Playrix’ Chief Business Development Officer, and ask all the questions that I wanted about the company. We talk about:

• Playrix 17 year journey to date and their aspirations to one day beat Tencent on mobile
• How the company is organized around clusters of excellence located far away from each other
• the infamous war between Homescapes and AppLovin’s Matchington Mansion
• Playrix’ M&A strategy saw investments in the likes of Nexters and Vizor, which both grew into unicorns
• a company culture that is transforming from purely Russian to more of a hybrid

Topics above and more in the first-ever English-speaking podcast with a member of the Playrix leadership team from the link below.

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Mishka Katkoff

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