How Wooga's Switchcraft Aced the Soft Launch!

Many of us know how to develop a game. Many of us are experienced in running live operations. Yet only a few of us truly know how to successfully navigate through a soft launch and ship a modern mobile game. In this episode, Annelie Biernat (Game Director at Wooga) and Aaron Hiscox (Business Development Manager at Google Play) shared their insights and learnings on how to successfully complete a soft launch in today's market.

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Hosts:

Mishka Katkoff

Sponsors:

ironSource, Appsflyer, Google

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