Making a Hit Mobile Match-3 Game | GenJoy's David vs. Goliath Story

GenJoy, a studio from the leading Spanish mobile Group Genera, just launched Tuscany Villa a match-3 puzzle game on mobile.  How will the Seville, Spain based mobile studio compete against giants such as King and Playrix?  

More specifically we talk about:  

#1. Strategy & Product: What kind of strategy and what kind of product differentiation does Genera employ to compete against the big guys?  

#2. Marketing: We’ve heard stories about how the big guys have a huge marketing advantage… or do they? Let’s dive deeper and find out how Genera competes on a marketing basis  

#3. Technology Infrastructure: And finally technology infrastructure. There are lots of rumors and stories of a massive infrastructure technology investment by King especially around machine learning and AI applied to level creation, design, and balancing. What are the technology investments Genera will be making to compete?  

To walk us through all of this and more are the three key leads from Genera:

     - Alejandro Moreno

    - Pablo Benitez

    - Jesus Bartus