TWIG #61: Why D7 ROAS May Be Bad, What's Next After Facebook VO, and Updates on New XBOX!

Wazzup DOF Nation!

On the pod this week we have myself Joe Kim, Eric Kress, and new daddy club member Adam Telfer.

We are also joined by *the* Nebo Radovic from N3twork. One of the very few handful of people in the world who has bought at massive UA scale for mobile having worked not only at N3twork, but also at MZ and Nordeus (Top Eleven). So we'll kick off with a couple of UA topics which is becoming increasingly important to know about for game executives, PMs, and designers! Don't ding our reviews for talking about marketing and pls do help support us with good reviews if you want us to keep going with this type of content.

Here are the articles we will cover:

#1. why d7 ROAS may be the worst kpi to optimize towards since CPI (written by Nebo and we will talk to the man himself about this)

#2. What comes next after Facebook’s VO campaign strategy?

#3. Mobile game developers are buying into rivals instead of selling out

#4. The Game Awards 2019: the 12 biggest announcements

#5. The Xbox Series X is basically A PC

Hit us up on Twitter with any feedback or suggestions for news to cover. You can reach us at:

@jokim1 @ekress @m_katkoff @adamwtelfer

Guest Twitter:

@eniac

Also be sure to check out JK's latest GameMakers YouTube channel series on mobile marketing/user acquisition: UA Coffee Talk on Creatives Optimization!

If you are interested in the D7 ROAS discussion you can also watch the in depth discussion on this topic that was part 2 of UA Coffee Talk here: Optimizing UA Budgets by D7 ROAS | UA Coffee Talk

Also hit the subscribe button to get notified when we deconstruct the latest news in games!

--- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support