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Deconstructor of Fun

UA Coffee Talk: The Changing UA Marketing Role!

45 min • 19 juni 2020

Huge changes are coming to the role of user acquisition (UA) and what it means to be a performance marketer in mobile.  

#1. What are the big changes coming and the trends that are driving the changes? 

#2. How big will brand marketing be in the future? Will it take over performance marketing? 

#3. What new skills will performance marketers need to build to prepare for the future?

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