Why Pokemon Unite Hasn’t Reached the Top (yet?)

Pokemon Unite had a strong start. After initial Nintendo Switch launch, the game bursted onto mobile with 30M installs in the first week. Yet the installs quickly dwindled and the revenue dropped. It seems that after a roaring start the game quickly faded. This deconstruction explores the details why a game destined for success missed its mark.

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Javier Barnes.
Mishka Katkoff

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