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Deconstructor of Fun

"Zero" Cost Acquisition Tactics

63 min • 8 december 2023

How do you acquire your very first players without a marketing budget? What guerrilla marketing tactics work for games, and how can you execute them creatively?


Host, Jen Donahoe asks Julie Bonnecarrère and Pavel Afanasiev, co-founders of Northern Lights Entertainment (NLE), about their journey to soft launching on mobile under extreme budget constraints.


NLE is developing Nebulae (https://nebulae.world/) - a 4x strategy MMO for mobile & PC, where politics is a core gameplay component, and where players collectively control numerous political regimes - in space!

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