Defence industry’s communication opportunities in the digital age, Brendan Maxwell, The Decisive Point

Social media and the digital age has given a voice to many who may have previously gone unheard and while some organisations are making an active effort to try to minimise the impact that this can have on their public image, it is those that are embracing this changing landscape that are noticing the full potential it offers for their brand awareness. In this episode of the Defence Connect Podcast, The Decisive Point’s Brendan Maxwell joins host Phil Tarrant to explore the exciting opportunity that defence industry now has to communicate with the Australian public, build trust, tell stories and create transparency. He will discuss the role of concise communication in attracting the best talent into defence industry, the importance of unity in purpose and share why real people telling real stories is a winning formula for defence communications. Enjoy the podcast, The Defence Connect team