Ole Lütjens: The story behind the Disney+ launch

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What was it like to lead product design at Disney through the creation of Disney+, one of its biggest launches in the digital age? And how did a designer from Germany become a design leader for Major League Baseball, when he knew almost nothing about the sport? 

We talk to Ole Lütjens, former VP of Product Design at Disney, about the arc of his career, from his early days in the electronic music scene through his roles at MLB Advanced Media, Hulu and Disney. We also talk about evidence-based design, the Nemawashi method, and why designer storytelling can be too fast.

Bio

Ole Lütjens is a design executive with over 25 years of experience building and leading product design teams. He was formerly the Vice President of Product Design at Disney Streaming where he oversaw UX for Disney+, Hulu and Star+.

Throughout his career, he’s been generating and implementing new ideas about the design and technology of content interaction. He’s interested in new models of experience and storytelling and has been fortunate to work with thought leaders in diverse industries on the cutting edge of technology since the 90s. 

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