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Design Emergency

Hilary Cottam on Redesigning Work

31 min • 23 april 2025

What is a good working life in the 21st century? And how do we get there? In the latest episode of Design Emergency, our cofounder, Alice Rawsthorn, explores these issues with the pioneering social designer and social activist Hilary Cottam, who conducted five years of intensive research into how we could – and should – redesign all aspects of work, for her new book, The Work We Need: A 21st Century Reimagining.

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Hilary traveled throughout the UK and US – from the post-industrial cities of Barnsley and Grimsby in northern England, to Palo Alto, the tech capital of the US – to discover what workers and their employers thought of the logistics of their working lives, and how they can be redesigned to make them fit for purpose. Hilary also tells Alice how the “new industrialists”, the new generation of business leaders who recognise the urgent need for radical change, are already making progress..

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We hope you’ll enjoy this episode. You can find images of the projects Hilary describes on our Instagram @design.emergency. Please join us for future episodes of Design Emergency when we will hear from inspiring global design leaders whose work is at the forefront of forging positive change. 

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Design Emergency is supported by a grant from the Graham Foundation for Advanced Studies in the Fine Arts.


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