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Design MBA

Designing the Facebook Like Button

53 min • 14 december 2023

🧠 WHAT WILL YOU LEARN IN THIS INTERVIEW?
1. How the iconic Facebook like button was designed? 
2. How a designer invested early in startups like Figma, Framer and Diagram? 

📢 WHY IS SOLEIO CUERVO A ROCKSTAR? 
Soleio Cuervo is a software designer turned investor. He led early design efforts at Facebook, Messenger, then Dropbox. Now he invests in extraordinary software startups and helps them win through great design. He is a proud backer of Figma, Framer, Vercel, Vanta, Perplexity, Synthesia, Read.cv, Pulley, Replit, Universe, Liveblocks, tldraw, Plain, and dozens more startups worldwide! 

⏱️ TIMESTAMPS 
(00:00) Interview trailer 
(00:50) Who is Soleio Cuervo? (software designer turned investor) 
(1:23) How does a VC deal with FOMO? 
(3:09) VC shares their framework for deciding who to meet 
(6:25) How does a VC deal with an overwhelming amount of inbound requests? 
(9:15) Importance of being diplomatic when saying 'No' 
(10:37) Soleio Cuervo explains how he designed the iconic Facebook like button 
(17:08) Investing in Dropbox 
(19:23) Structuring your week based on initiatives 
(20:19) How Jayneil gatecrashed a VIP event in San Francisco 
(21:17) How Drew Houston closes candidates at Dropbox? 
(22:19) Why raise your own VC fund compared to joining Benchmark, Sequoia, or Andreessen Horowitz? 
(24:57) Investing your money into startups or raise a big VC fund? 
(28:46) Investing pre Series A in Figma 
(36:27) Why build relationship with a startup team over rushing to write a check? 
(37:38) Seeing the multiplayer demo for the first time from Evan Wallace at Figma 
(39:26) Investing in Framer's seed round 
(41:56) Why did Framer survive through the hard times and multiple pivots? 
(43:05) Investing Diagram's seed round (acquired by Figma) 
(45:49) Soleio gives Jayneil career advice 
(50:36) Why is Jayneil so excited about the research tool Ballpark? 

🤝 CONNECT WITH SOLEIO CUERVO

Twitter - https://twitter.com/soleio
Website - https://read.cv/soleio
 

🤙 CONNECT WITH JAYNEIL DALAL 

LinkedIn - https://www.linkedin.com/in/jayneil 

Twitter - https://twitter.com/jayneildalal 

📺 INTERVIEW VIDEO:
https://youtu.be/hZ3Z2frAWvM


🫣 Sneak Peek into Figma Files of top designers for FREE:

https://www.sneakpeek.design/
 

00:00 -00:00