94. Josh Clark, Founder of Big Medium: Scaling Digital Strategy Within Complex Organizations

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Josh Clark and Chris Strahl dive into an in-depth discussion about navigating the digital landscape amidst economic unpredictability. They discuss the intricacies of building and maintaining design systems in large organizations, addressing the challenges of scaling, and emphasizing the strategic value of digital investments. Josh, an advocate for design systems as capital expenditure, shares his expertise on how these systems contribute to product development, impact revenue, and enhance customer retention, all while ensuring a balance between innovation and automation.

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Guest

Josh Clark is the founder and principal of Big Medium, a digital agency that specializes in big design, helping complex organizations design at scale. He‘s a UX design leader who guides projects to build design systems and transform digital organizations through emerging technology, process, and user experience. At Big Medium, Josh’s clients include Caterpillar, United Airlines, UPS, the Cigna Group, Dotdash Meredith, Pfizer, and many others.

Host

Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.


Sponsor

Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.