Designing 30 years of Frost* with Vince Frost (pt. 1)

Welcome to episode 150! This week, we’re turning the mic on our host.

In a serendipitous turn of events, this 150th episode of Design Your Life coincides with the 30th anniversary of Vince Frost’s other baby, his strategic creative studio, Frost*collective.

Over recent weeks, we’ve asked our listeners and social media followers to ask Vince anything, and today his eldest son, Luca Frost, is in the interviewer’s chair.

If you’re not familiar with our host, Vince Frost is the Founder, CEO and Executive Creative Director of Frost*collective. He’s also a globally recognised and awarded creative who is passionately committed to designing a better world.  

After becoming the youngest Associate Director at the infamous London design consultancy Pentagram, he started his own studio, Frost* Design in 1994. Together with his team and leading arts and cultural organisations, government, and business he works to help bring visionary ideas to life.  

This year, Vince was recognised with the Australian Design Prize by the Australian Good Design Awards for his impact on Australian design, and named as an Indesign Luminary. He is an Executive Committee member of D&AD, a member of IGA (Alliance Graphique Internationale, Switzerland) and Honorary Fellow of ISTD (International Society of Typographic Designers, London) and a Member of the University of Technology Sydney’s Entrepreneurial Advisory Board. 

In 2006 Vince was the subject of a retrospective at Sydney Opera House and he continues to be an international ambassador for the design industry, judging and speaking on the value of design and how it can change people’s lives and our world for the better. 

In the first of this two-part series, Vince unpacks his childhood, adolescence and early years as a designer. We cover everything from his move to Canada from England as a young child, where his dad would build igloos in the back yard, to what motivated him to go to design school, and what it was like working at the famed international design studio Pentagram in 1980s London.

Listen in as Vince and Luca discuss being chased by skin heads after moving back to England from Canada in 6th form, watching Alan Fletcher, John McConnell and David Hillman, “designing stuff, before computers,” and typesetting Polaroid magazine in five languages with John Rushworth.

Tune in next week to hear him respond to our audiences’ questions in part two. 

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