Designing shoes that influence culture with Chris Law

Once a music-obsessed kid dreaming of designing record covers, Chris Law found his rhythm in the world of sneakers. The iconic shoe designer, known by everyone who’s anyone in the sneaker world, shares how hip-hop culture, graphic design, and a love for storytelling led him to work on some of the most famous sneaker designs, ever. “Icons that are so big in the history of sneakers,” including the Adidas Superstar and Converse Chuck Taylor. 

In this episode, Chris unpacks the heart of sneaker culture — from Portland’s creative scene to global fashion trends — reflecting on the magic of seeing your designs in the real world, and the emotional power shoes carry. He speaks about the evolution of the industry, from boutique stores to collectors, and the growing wave of fashion brands entering the sneaker space. 

Listen in as Vince and Chris discuss the connection between footwear design, car design and typography, why he believes every brand has a voice, and what it’s like inside his creative process, where sketches, nostalgia, and conversation feed innovation.  

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