437 avsnitt • Längd: 30 min • Veckovis: Onsdag
Design • Konst • Ledarskap • Näringsliv
Accelerating your Interior design and home brand business. Hosted by interior design pro, Darla Powell.
The podcast Designed by Wingnut Social | Interior Design Business is created by Darla Powell. The podcast and the artwork on this page are embedded on this page using the public podcast feed (RSS).
Darla sits down with interior designer Bambi Bratton to discuss setting proper expectations for install day, managing client relationships, and dealing with logistics. They discuss Bambi's journey in the design world, her marriage to a custom home builder, and the importance of developing strong relationships with workrooms and showrooms.
Bambi A’Lynn Bratton is an interior designer who lives in Austin and works all over the great state of Texas. She focuses on the residential market, helping homeowners turn dreams into reality. Bambi believes that she has done her job when people say that they’d rather be at home than anywhere else. “There is so much out there,” she says. “I work hard to make a variety of things mix well together. It would be a shame to be too limited in the spaces we create.”
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📲CONNECT with Bambi:
Website: https://bambialynn.com
Instagram: https://www.instagram.com/bambialynn
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"A Little Princess" by Frances Hodgson Burnett
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Darla sits down with Katie Schroder, founder of Atelier Interior Design, to discuss her journey through challenging business partnerships and personal growth. Katie offers candid insights into her experiences, sharing advice for those considering business partnerships, particularly with close friends or spouses. She highlights the vital importance of having proper agreements and the difficult but transformative process of business 'divorces.'
Atelier Interior Design is a full service, award-winning interior design firm. Our designs are driven by vibrant color & pattern complimented with textural & sculptural details. Anything global and cultural continues to inspire us and influences our eclectic style. With over 20 years of experience, we’ve got the expertise to match our energetic approach. We travel, cherish family and understand modern lifestyles.
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📲CONNECT with Katie:
Website: https://www.atelierid.com/
Instagram: https://www.instagram.com/atelierdenver/?hl=en
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"American Dirt" by Jeanine Cummins
FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you struggling to voice your opinion on the job site with contractors? Do you want to feel empowered to speak up in a male-dominated space? Today’s guest, Elizabeth Lord-Levitt, shares some tips on how to learn the ins and outs of construction so you can feel knowledgeable about every step of your next project. Stay tuned!
Elizabeth's construction centered approach to her designs is a culmination of almost 20 years in the remodeling industry. As a CMKBD and CLIPP certified designer with a masters degree in real estate and construction management, Elizabeth applies her construction knowledge to her designs, resulting in completed projects that are not only aesthetically impactful, but practicable and obtainable. She also holds a real estate license, and is the founder of Built4Design Residential Academy.
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📲CONNECT with Elizabeth:
Website: https://built4design.com/
Houzz: https://www.houzz.com/pro/eplordresdesign/elizabeth-p-lord-residential-design-llc
Facebook: https://www.facebook.com/EPLordREDesign
Instagram: https://www.instagram.com/eplordredesign/
LinkedIn: https://www.linkedin.com/in/elizabethlord/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"The Four Agreements: A Practical Guide to Personal Freedom" by Don Miguel Ruiz
"Nice Girls Don't Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Careers" by Lois P. Frankel
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
What's the difference between a flat rate and an hourly rate? Which should you use when pricing your interior design services so you end up with more money in your pocket? Shelby and Kasey of Daley Home are here to help with transparent tips on how they price their services.
"As a true extrovert and entrepreneur, it was only a matter of time before I turned my passion for design into a business. I founded Daley Home alongside my husband Kasey in 2017. We are driven by great design and a seamless process, resulting in beautiful and predictable outcomes for our clients!"
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📲CONNECT with Shelby and Kasey:
Instagram: @daleyhome
Pinterest: @daleyhomeatx
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"The Road Back to You: An Enneagram Journey to Self-Discovery" by Ian Morgan Cron
"The Advantage: Why Organizational Health Trumps Everything Else In Business" by Patrick M. Lencioni
🖼️DARLA’S BACKGROUND:
🏠Designed by Julianne Hendrickson, Hendrickson Interiors
Website: https://www.hendricksoninteriors.com
Instagram: @hendricksoninteriors
📸Photographed by Penlight Media
Website: penlightmedia.com
Instagram: @penlightmedia
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
In this episode, Darla is joined by Katie McDonald to discuss the importance of self-care for business owners. Katie shares her personal journey from corporate burnout to wellness advocate and coach. The conversation delves into how self-neglect can impact both personal wellbeing and business success. Darla and Katie also explore actionable self-care strategies and the challenges high achievers face in balancing their drive with the need for self-compassion.
Decades ago, the demands of Katie McDonald’s corporate career occupied her every waking moment. She was left feeling depleted and depressed—suffering from spiraling mental and physical health crises that threatened her life. Left with no choice but to transform her body-mind relationship, Katie abandoned her corporate job and healed herself. Fully recovered from years of self-neglect, Katie now works with high achievers who are taking care of business at the expense of taking care of themselves.
***
📲CONNECT with Katie:
Website: https://bnourished.com/
LinkedIn: https://www.linkedin.com/in/bnourished/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"The Big Leap" by Gay Hendricks
"The 7 Habits of Highly Effective People" by Stephen Covey
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
In this engaging conversation, Darla and Cheryl Clendenon explore the intricacies of running an interior design business, focusing on the importance of transparency in pricing, the value of client relationships, and the need for effective business management. They discuss the challenges designers face in pricing strategies, the significance of educating clients, and the impact of trust on business success. Cheryl shares her insights on leveraging trade programs and the psychology behind pricing, emphasizing the need for designers to position themselves effectively in the market. The conversation highlights the importance of building a sustainable business model while maintaining strong client connections.
A well known designer & writer in the industry & the 2021 Person of the Year from KBB. In Detail Interiors, employs 8 people, has a retail boutique showroom, e-commerce, Candle Studio and Cheryl has been working with Designers and Architects on changing up their business strategy since 2017. Cheryl's approach is from a creative stance-always-, unapologetically honest, and is passionate about helping interior designers and creating attainable success for small businesses.
Today’s Takeaways:
•Designers need to think larger and embrace their business as a real entity.
•Transparency in pricing does not mean revealing every cost breakdown to clients.
•Value pricing is essential; clients should understand the value they receive, not just the cost.
•Building trust with clients is crucial for long-term success.
•Effective management of business costs can prevent financial pitfalls.
•Educating clients about the design process and pricing is key to avoiding misunderstandings.
•Designers should leverage trade programs to improve their margins and offerings.
•Client relationships are foundational; they should feel valued and cared for.
•Understanding the psychology of pricing can help designers position themselves better in the market.
•A sustainable business model requires ongoing analysis and adaptation.
📲CONNECT with Cheryl:
Website: https://www.theinteriordesignparadigm.com
Instagram: https://www.instagram.com/damngooddesigner/?hl=en
Facebook: https://www.facebook.com/groups/smallbusinessthinkbig
YouTube: https://www.youtube.com/@DamnGoodDesigner
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
“Come Back” Book by Claire Fontaine and Mia Fontaine
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Has your client tasked you with designing a home gym? Have you considered the importance of lighting, temperature, flooring, and how high the ceiling is? Today's guest, Chris Howell, is the founder and owner of SPX Gym Design. He has lots of great insight on creating bespoke wellness environments for high-end homes and hospitality groups. Stay tuned!
Chris is the founder and owner of SPX Gym Design, a company that has been transforming spaces since 2017. SPX Gym Design fuses interior design with custom gym equipment, creating bespoke wellness environments for high-end homes and hospitality groups. SPX has collaborated with prestigious brands such as Soho House Gyms, 1Hotel, Gurney’s Resorts, Proper Hotels, and C4 Energy. His innovative approach to gym and wellness design has positioned SPX Gym Design as a leader in the space.
***
📲CONNECT with Chris:
Website: https://spxfit.com/
Instagram: instagram.com/spxgymdesign
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"How to Win Friends and Influence People" by Dale Carnegie
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
A collaboration between interior designers and architects…seems like a match made in heaven, right? Today’s guest, Gisela Schmoll walks us through the nitty gritty on creating those relationships - and keeping them. Stay tuned!
Gisela Schmoll, a California licensed architect and industrial designer, is the luminary force behind Gisela Schmoll Architect, PC (GSA). With a multifaceted career that spans new residential projects and remodels, product design, and the iconic PalmPilot, Gisela crafts spaces that redefine the boundaries of design. Rooted in collaboration, GSA believes in the transformative power of good design, where the experience of being in a space becomes a profound journey.
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📲CONNECT with Gisela:
Website: https://www.giselaschmollarchitect.com/
Instagram: https://www.instagram.com/giselaschmoll_architect/
LinkedIn: https://www.linkedin.com/in/gisela-schmoll-architect/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"The Lord of the Rings" by J. R. R. Tolkien
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
If you’re a small business owner offering specialized services, you may be wondering how to price your services. How do you know if you’re charging too much? Well, according to today’s guest, Laura Thornton, you most likely aren’t charging enough. Stay tuned for lots of tips on flat rate vs. hourly pricing, how much work you should actually be billing for, and how to calculate your rates.
With over 27 years of experience, Laura Thornton is a seasoned interior designer and the Founder and Creative Director of Thornton Design, established in 1999. Laura has perfected the art of running a profitable design business and is passionate about sharing her expertise through her comprehensive online course. She teaches designers how to transition from pricing uncertainty to confidently valuing their expertise, optimizing profits, and building client trust with precise pricing strategies.
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📲CONNECT with Laura:
Profit Academy Website: https://theprofitacademyforinteriordesigners.mykajabi.com
Business of Beautiful Spaces Website: https://thebusinessofbeautifulspaces.com
Design Work: https://www.laurathorntondesign.com
Facebook: https://www.facebook.com/ThorntonDesign
Instagram: https://www.instagram.com/thorntondesign/
Pinterest: https://www.pinterest.ca/laurathornton74/
TikTok: https://www.tiktok.com/@thorntondesign
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
“Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond” by Pauline Brown
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Do your goals for your design business feel unattainable, or are you afraid to even set those goals for fear of getting uncomfortable? Business and life coach Andrea Liebross has lots of great tips on how to get out of your comfy pond and reach your full potential within the waves of the “River of Misery.” Stay tuned!
Andrea Liebross, a certified business and life coach, specializing in empowering female entrepreneurs to infuse thinking with action so they can drop the drama and figure out how to think like a CEO, manage like a CEO and believe in themselves to achieve success in their business and at home. Celebrated for her transformative work with unapologetically ambitious women, helping translate their visions into tangible accomplishments, Andrea is the author of the new book, She Thinks Big: The Entrepreneurial Woman’s Guide to Moving Past the Messy Middle and into the Extraordinary. Andrea is dedicated to implementing systems and strategies that lead to sustainable and meaningful success. She possesses the unique ability to decipher complex situations and shed light on the broader perspective, one that transcends business politics and tedious responsibilities. Her focus is on guiding women toward their highest potential, free from the constraints of traditional norms, to achieve a coveted balance of time, financial prosperity, and boundless energy. Beyond her coaching, Andrea is a dynamic speaker and the engaging host of the Time to Level Up podcast, where she works to help listeners create a plan to have a profitable and successful business.
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📲CONNECT with Andrea:
Website: http://www.andrealiebross.com
Podcast: www.andrealiebross.com/podcast
Book: www.shethinksbigthebook.com
Facebook: https://www.facebook.com/andrealiebrosscoaching
Instagram: https://www.instagram.com/andrea.liebross.coaching/
LinkedIn: https://www.linkedin.com/in/andrea-liebross/
YouTube: https://www.youtube.com/channel/UCt0-A88LuOgOREiyvauWSdQ
Pinterest: https://www.pinterest.com/liebross/
X: @andrealiebross
TikTok: @andrea.liebross.coaching
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level" by Gay Hendricks
"The One Minute Manager" by Ken Blanchard and Spencer Johnson
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Is there a particular design style that you love creating, but you’re hesitant to cut down your other offerings for fear of leaving money on the table? Well, that may not have to be the case. Today’s guest, Diane Rath, has carved herself a successful niche with “The Rath Project,” designing bold and bespoke spaces in an area where that’s hard to come by. Stay tuned for tips on her transition to her specialty design, how niching impacts business growth, and thrifting vintage pieces to add character to a space.
The Rath Project is a Fairfield, Connecticut–based interior design firm specializing in bold, livable spaces. Diane Rath, Founder and Principal Designer, opened TRP in 2016 with a focus on expertly curating each client’s unique personality and sensibility into their home’s aesthetic. Together, she and her team create bespoke spaces by listening, exacting, perfecting, and executing on the needs and wants of each individual family member.
***
📲CONNECT with Diane:
Website: https://therathproject.com/
Instagram: https://www.instagram.com/therathproject
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"The Jungle" by Upton Sinclair
"The Picture of Dorian Gray" by Oscar Wilde
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Have your design clients requested a room designed to enhance intimacy and pleasure? Not sure where to begin, or how to create a sensual space with luxury in mind? Today's guest, Jenny Grimminck, is a master of creating spaces that make partners feel safe and sensual. She designs romantic homes that inspire lust and enhance the client's pleasure. Stay tuned!
Jenny Grimminck is the creative genius behind White Wave Design, a boutique interior design studio specializing in intimate interiors for badass soulmates. She works with high-profile professionals that are rock stars on stage, in the boardroom, or on the ice who desire a romantic home that inspires lust and enhances their pleasure.
***
📲CONNECT with Jenny:
Website: https://www.whitewavedesign.ca/
Instagram: https://www.instagram.com/whitewavedesign/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"This Is Marketing: You Can't Be Seen Until You Learn to See" by Seth Godin
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
It's summertime, so you might be thinking about what the best type of sheets are for staying cool. Today's guest is textile expert Heidi Luber, and she has tons of tips on finding the best quality sheets that will last (whether for you or your design clients). Stay tuned!
Heidi Luber is the CEO and fourth-generation owner of Lubertex International, a textile firm with a rich legacy dating back to 1937 in Montreal, Canada. Heidi's journey is a captivating tale of innovation and reinvention. As the landscape of textile manufacturing shifted, so did Heidi's focus. Sensing an untapped market within the hospitality industry, she steered Lubertex towards new horizons, forging partnerships with elite hotel brands and redefining the company's identity.
***
📲CONNECT with Heidi:
Website: https://www.lubertex.com/
LinkedIn: https://www.linkedin.com/company/lubertex-international/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Oh, the Places You'll Go!" by Dr. Seuss
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you wondering whether to buy or rent a commercial space for your design business? Is now a bad time to buy a space? What are the risks? What are the benefits? Today's guest, Paul Neal, has spent over 30 years guiding entrepreneurs and businesses towards financial success, and he has lots of great tips on this topic. Stay tuned!
Paul Neal, Founder and CEO of Vantage Point Commercial Capital, has spent over 30 years guiding entrepreneurs and businesses towards financial success. A passionate advocate for sustainable growth, Paul's work embodies his belief that thriving businesses are the heart of strong communities. When he's not helping others realize their dreams, Paul is a devoted family man, running enthusiast, and lover of outdoor adventures, underpinning his commitment to balance and vitality in all aspects of life.
***
📲CONNECT with Paul:
Website: https://vpc.capital
Paul's book: https://www.ownyourbuildingnow.com/2
LinkedIn: https://www.linkedin.com/in/paul-neal-tea/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Paul's book: "Un-Lease Your Business: Unlock Wealth, Autonomy and Control by Buying Your Building and Firing Your Landlord"
"Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork" by Dan Sullivan
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you offering micro design in your interior design services? If not, you could be leaving money on the table. Guest Host Rebecca Hay sits down with Miranda Cullen of Inside Stories to discuss the rise of micro design, plus everything you need to know about franchising your design business. Stay tuned!
Miranda Cullen is an internationally recognized interior designer and founder of Inside Stories, one of Colorado's top design firms. She currently leads a team of 20-plus designers in her Denver-based studio, which has earned more than a few accolades. In 2022, Miranda won the Design & Architecture award from the International Design & Architecture Committee. This year, Inside Stories was listed among the "Top 13 Interior Design Firms" in the Southwest by Architectural Digest PRO.
***
📲CONNECT with Miranda:
Website: https://insidestories.com/
Instagram: https://www.instagram.com/insidestories_design/
📲CONNECT with Rebecca:
Website: https://rebeccahay.com
Facebook: https://www.facebook.com/msrebeccahay/
Instagram: https://www.instagram.com/resilientbydesignpodcast/
YouTube: https://www.youtube.com/channel/UCkeH21grLjMPHDXhrrcVo5A
Podcast: https://rebeccahay.com/podcast/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Women's Murder Club" Series by James Patterson
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you a new designer struggling to make connections with furniture manufacturers? Are you an experienced designer looking to streamline your sourcing and shipping? Today's guests, Peter and Alexander Spalding, are the creators of Daniel House Club, a website that helps designers find products, manage vendors, and maximize their creativity. Stay tuned!
The concept behind Daniel House Club is both personal and professional to CEO Alexander Spalding and Chief Brand Officer Peter Spalding. As past owners of an interior design firm, they had experienced the many challenges and complexities of running a design business themselves. The Spalding brothers knew all too well that designers spend excessive amounts of time finding products, managing vendors, and handling logistics – and spend less time on being creative.
***
📲CONNECT with Peter and Alexander:
Website: https://danielhouse.co/
Instagram: https://www.instagram.com/danielhouse.club
📲CONNECT with Liz:
Website: https://www.lpandcodesign.com/
Instagram: https://www.instagram.com/lpandcodesign/
YouTube: https://www.youtube.com/@UC4oEBg5pzm0bN_oOwassV2w
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"The Agony and the Ecstasy: A Biographical Novel of Michelangelo" by Irving Stone
"Traction: Get a Grip on Your Business" by Gino Wickman
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you struggling with your sleep hygiene? Do you feel the need to fight sleep in favor of productivity? When you do finally go to sleep, are you having trouble staying asleep? Today's guest is sleep expert Terry Cralle, and she shares lots of sleep tips for solopreneurs. Stay tuned!
Terry Cralle, MS, RN, is a Registered Nurse based in Washington, DC. She is certified in clinical sleep health and has co-authored two books on sleep; Snoozby and the Great Big Bedtime Battle (Rowe Publishing, 2015), the first nonfiction book directly messaging the benefits of sufficient sleep to young children and Sleeping Your Way to the Top (Sterling Publishing, 2016), the ultimate guide to success through sufficient sleep. Terry serves as a spokesperson for the Better Sleep Council.
***
📲CONNECT with Terry:
Website: https://bettersleep.org/
Instagram: https://www.instagram.com/bettersleeporg/
Facebook: https://www.facebook.com/BetterSleepOrg/
X: https://twitter.com/BetterSleepOrg/
Pinterest: https://www.pinterest.com/bettersleeporg/
YouTube: https://www.youtube.com/user/BetterSleeporg
📲CONNECT with Rebecca:
Website: https://rebeccahay.com
Facebook: https://www.facebook.com/msrebeccahay/
Instagram: https://www.instagram.com/resilientbydesignpodcast/
YouTube: https://www.youtube.com/channel/UCkeH21grLjMPHDXhrrcVo5A
Podcast: https://rebeccahay.com/podcast/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Why We Sleep" by Matthew Walker
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you an interior designer wondering what it takes to create your own furniture collection? Today's guest, Antonia Caicedo, created a luxury collection of pieces that forges a bond between Art Deco and Mid-Century modern styles. With her experience on both sides of the manufacturing business, Antonia knows what it takes to make a great vendor and a great design client. Stay tuned for lots of tips and another fantastic guest host, Nicole Heymer of Glory & Brand!
With an innate understanding of the relationship between design and architecture, Antonia Caicedo serves as Design Director at JIMECO and is the creator of the Antonia Collection, a luxury collection of pieces that forge a bond between Art Deco and Mid-Century modern styles. This collection, continuing to transform and featuring an assortment of case-goods, occasional, and upholstery pieces, together with its own lighting collection, communicates Antonia’s unique vision of “effortless luxury”.
***
📲CONNECT with Antonia:
Website: https://www.jimeco.com/
Instagram: https://www.instagram.com/jimecointeriors/
LinkedIn: https://www.linkedin.com/company/jimeco/
YouTube: https://youtube.com/@jimecoantoniacollection4931?si=jkSJcD6L4yMZiJXP
📲CONNECT with Nicole:
Website: https://gloryandbrand.com
Instagram: https://www.instagram.com/gloryandbrand
LinkedIn: https://www.linkedin.com/company/glory-and-brand/
Facebook: https://www.facebook.com/gloryandbrand
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"The Architectural Detail" by Edward R. Ford
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you afraid of the IRS? Well, you don't have to be! Tax expert, Sugey Piedra, sits down with our guest host Liz Potarazu (LP & Co) and shares lots of tips on how interior designers can keep more money in their pockets and set their future finances up for success.
As an enrolled agent and 20+ year certified tax preparer, Sugey Piedra likes to make her clients’ money work for them so that they don’t have to work forever. In her daily work as co-founder of Prominence Business & Wealth Management, Sugey supports high-earning, service-based business owners achieve long-term wealth through a holistic approach to financial services, providing bookkeeping, tax preparation, financial planning and tax strategy under one roof.
***
📲CONNECT with Sugey:
Website: https://www.prominencebusiness.com/
Instagram: www.instagram.com/prominence.services
LinkedIn: https://www.linkedin.com/in/Sugey/
Facebook: https://www.facebook.com/ProminenceBMgmt
📲CONNECT with Liz:
Website: https://www.lpandcodesign.com/
Instagram: https://www.instagram.com/lpandcodesign/
YouTube: https://www.youtube.com/@UC4oEBg5pzm0bN_oOwassV2w
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Liz's Episode: https://youtu.be/LvajsamXejc
"We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power"
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Guest host Liz Potarazu (LP & Co) interviews Couch.com founder and CEO, Alex Back. They discuss how people are buying couches these days, how AI plays a role in interior design and the retail experience, and how Couch.com can be a resource for interior designers. Stay tuned!
Alex Back is the founder and CEO of Couch.com, a new platform dedicated to solving the single biggest problem facing the furniture industry: no one knows where the heck to buy a couch! He previously founded and ran the popular furniture brand, Apt2B, for 13 years prior to his exit in 2023.
***
📲CONNECT with Alex:
Website: https://couch.com/
Instagram: https://www.instagram.com/couchdotcom/
YouTube: https://www.youtube.com/channel/UC3snTFDVUdnDTCXxy7_Cejg
📲CONNECT with Liz:
Website: https://www.lpandcodesign.com/
Instagram: https://www.instagram.com/lpandcodesign/
YouTube: https://www.youtube.com/@UC4oEBg5pzm0bN_oOwassV2w
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Liz's Episode: https://youtu.be/LvajsamXejc
Fulhaus: https://www.fulhaus.com
Medley: https://medleyhome.com
"Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys" by Joe Coulombe
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
As an interior designer or business owner, you may have seen your peers hosting podcasts and wondered if you should do the same. But will it lead to sales? Is it worth it? And do you really need to be on camera? Today's guest, Traci DeForge, is a podcast expert and has lots of insight on why every interior designer should have a podcast. Stay tuned!
With over 30 years of expertise in Broadcast Media, Executive Management, and Fortune 500 Business Consulting, Traci DeForge is the founder of Produce Your Podcast, a premier podcast consulting and production agency. With a diverse career spanning, she's renowned for business development insights that drive innovation. As CEO of Ladies Who Launch, she pioneered the Franchise Media Model, supporting women-owned businesses & also co-founded the Podcast Professionals Association.
***
📲CONNECT with Traci:
Website: https://produceyourpodcast.com/
LinkedIn: https://www.linkedin.com/in/tracilongdeforge/
Instagram: https://www.instagram.com/produceyourpodcast/
Facebook: https://www.facebook.com/tracideforge
YouTube: https://www.youtube.com/@produceyourpodcast
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"The Artist's Way" by Julia Cameron
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
What's the difference between a flat rate and an hourly rate? Which should you use when pricing your interior design services so you end up with more money in your pocket? Shelby and Kasey of Daley Home are here to help with transparent tips on how they price their services.
"As a true extrovert and entrepreneur, it was only a matter of time before I turned my passion for design into a business. I founded Daley Home alongside my husband Kasey in 2017. We are driven by great design and a seamless process, resulting in beautiful and predictable outcomes for our clients!"
***
📲CONNECT with Shelby and Kasey:
Instagram: @daleyhome
Pinterest: @daleyhomeatx
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"The Road Back to You: An Enneagram Journey to Self-Discovery" by Ian Morgan Cron
"The Advantage: Why Organizational Health Trumps Everything Else In Business" by Patrick M. Lencioni
🖼️DARLA’S BACKGROUND:
🏠Designed by Julianne Hendrickson, Hendrickson Interiors
Website: https://www.hendricksoninteriors.com
Instagram: @hendricksoninteriors
📸Photographed by Penlight Media
Website: penlightmedia.com
Instagram: @penlightmedia
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
One of the best kept secrets in the interior design industry is designing for vacation homes. How do you do it? How do you get into it? What are the benefits? Today’s guests, Melinda Cahill and Suzanne Glavin of North Shore Nest, discuss the ins and outs of vacation home design. Stay tuned!
“We began North Shore Nest in 2004 from our basements in Glenview. Prior to launching, we were doing design projects on the side for family and friends while we worked our full time careers. When the market crashed, we made the decision to launch North Shore Nest full time, and we have spent the last seventeen years designing spaces for working professionals and young families along the North Shore. Our shared passion for great design paired with sensibility allows us to transform interiors into warm, livable spaces that stand the test of time. By taking a fresh updated approach to traditional styling and building rooms with layers, we are able to provide depth and individuality allowing our clients to live beautifully everyday. We are based in Glenview Illinois, serving the Chicago area and surrounding suburbs, as well as the Lake Geneva Wisconsin area. We are also currently working on new construction design projects in Scottsdale Arizona and Naples Florida and enjoy the diversity and learning opportunities offered by working in communities other than our own.”
***
📲CONNECT with North Shore Nest:
Instagram: https://www.instagram.com/northshorenest
Pinterest: https://www.pinterest.com/northshorenest/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"While You Were Out: An Intimate Family Portrait of Mental Illness in an Era of Silence" by Meg Kissinger
Cabana Magazine: https://cabanamagazine.com/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Can niching down your business actually multiply your income? Is it possible to make a luxury service like design accessible to more people? How do you set boundaries with clients and start attracting the type of people you love to work with? All this and more on today's episode with Elle & Yvette of Decorelle Studio!
We are Elle & Yvette, sisters and founders of Décorelle Studio, a luxury interior design firm servicing the DMV area and beyond. We founded Décorelle in 2018 to fill a gap in the interior design market – one that often fails to capture the newlyweds who just bought their first home, the empty nesters who want to reimagine their nest, or the bachelor(ette) who is just starting life out. Over the years, we have mastered the art of marrying the luxury that is interior design and accessibility.
***
📲CONNECT with Decorelle Studio:
Website: https://www.decorelle.com/
Instagram: www.instagram.com/decorelle.co/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Great CEOs Are Lazy" by Jim Schleckser
"Outliers: The Story of Success" by Malcolm Gladwell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Do you think you don’t need to hire a PR agency, or that being featured in magazines won’t lead to clients? Today’s guest, Jeanne Collins, shares all the success she gained from working with a PR agency, plus some tips on strategy and how much it costs to hire a PR agency. Stay tuned!
Jeanne Collins is an award-winning interior designer who left the corporate world behind to find her true self through design and internal reflection. Her firm, JerMar Designs, works with executives and entrepreneurs, focusing on projects that combine sophistication and balance with inner and outer wellness. Jeanne is an Architectural Digest AD Pro 2024 Featured Designer, winner of the 2022 Luxe Magazine Red Award, and she was also recently nominated as an HGTV Designer of the Year.
***
📲CONNECT with Jeanne:
Website: https://www.jermardesigns.com/
Instagram: https://www.instagram.com/jermar_designs
YouTube: https://www.youtube.com/@Houseofjermar
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Comeback Careers" by Ginny Flynn-Brzezinski and Mika Brzezinski
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you thinking about starting your own company, or have you already started one but are struggling to stay afloat? Today's guest, Lindsie Davis of Blueberry Jones Design, has lots of tips on how to develop reliable systems to take control of your business. We discuss time blocking, how to avoid scope creep, and how to price out your services. Stay tuned!
Blueberry Jones Design is a Texas-based interiors firm founded by Principal Designer Lindsie Davis, specializing in high-end full-service residential design. Lindsie is known for creating eclectic, playful homes that push creative boundaries and enhance her client's unique lifestyles. Her background in art influences her bold approach to the colors, patterns, and textiles that distinguish a Blueberry Jones home.
***
📲CONNECT with Lindsie:
Website: https://www.blueberryjones.com/
Instagram: https://www.instagram.com/blueberryjonesdesign/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Programa: https://programa.design
Sandra Funk's "The Interior Design Standard": https://interiordesignstandard.com
"Greenlights" by Matthew McConaughey
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
What is the difference between commercial and residential design projects? Does all commercial design have to be sterile? How was the hospitality design industry impacted by the pandemic, and has it bounced back? Designer Amanda Jacobs answers all this and more on today's episode. Stay tuned!
Amanda Jacobs Design, with over a decade in freelance interior and event design, specializes in transforming spaces with a focus on hospitality. Based in Louisville, Kentucky, AJD crafts inviting environments that blend aesthetics with warmth and thoughtfulness, inspired by clients' personalities and cultural influences. They create harmonious spaces that exude luxury and sophistication through a meticulous and collaborative approach.
***
📲CONNECT with Amanda:
Website: https://www.amandajacobsdesign.com/
Instagram: www.instagram.com/amandajacobsdesigninc
LinkedIn: www.linkedin.com/in/amanda-jacobs-5907b81a8
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Saint Nektarios: The Saint of Our Century" by Sōtos Chondropoulos
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you struggling to voice your opinion on the job site with contractors? Do you want to feel empowered to speak up in a male-dominated space? Today’s guest, Elizabeth Lord-Levitt, shares some tips on how to learn the ins and outs of construction so you can feel knowledgeable about every step of your next project. Stay tuned!
Elizabeth's construction centered approach to her designs is a culmination of almost 20 years in the remodeling industry. As a CMKBD and CLIPP certified designer with a masters degree in real estate and construction management, Elizabeth applies her construction knowledge to her designs, resulting in completed projects that are not only aesthetically impactful, but practicable and obtainable. She also holds a real estate license, and is the founder of Built4Design Residential Academy.
***
📲CONNECT with Elizabeth:
Website: https://built4design.com/
Houzz: https://www.houzz.com/pro/eplordresdesign/elizabeth-p-lord-residential-design-llc
Facebook: https://www.facebook.com/EPLordREDesign
Instagram: https://www.instagram.com/eplordredesign/
LinkedIn: https://www.linkedin.com/in/elizabethlord/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"The Four Agreements: A Practical Guide to Personal Freedom" by Don Miguel Ruiz
"Nice Girls Don't Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Careers" by Lois P. Frankel
🖼️DARLA’S BACKGROUND:
🏠Designed by Julianne Hendrickson, Hendrickson Interiors
Website: https://www.hendricksoninteriors.com
Instagram: @hendricksoninteriors
📸Photographed by Penlight Media
Website: penlightmedia.com
Instagram: @penlightmedia
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you giving away all the financial keys to your interior design kingdom to just one person? Do you have a bookkeeper, a CFO, or an accountant, but not all three? Today’s guest, Kathy Svetina, tells us why that might not be the best idea, plus tons of other helpful info. Stay tuned!
Kathy Svetina helps small businesses with $3M+in annual revenue build financially healthy and sustainable businesses. She is the founder of NewCastle Finance, a company offering Fractional CFO services to growing small businesses and the host of the Help, My Business Is Growing Podcast. For nearly 14 years, she did senior-level financial planning and analysis for Fortune 500 companies. Now she teaches small businesses how big companies use financial information to drive their business forward.
***
📲CONNECT with Kathy:
Website: https://www.newcastlefinance.us/
LinkedIn: https://www.linkedin.com/in/ksvetina/
Podcast: https://helpmybusinessisgrowing.buzzsprout.com/
📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"The World of Yesterday" by Stefan Zweig
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you an interior designer looking to get into magazines? Avoid these mistakes in 2024 that could prevent you from magazine placement! Today’s guest, Molly Schoneveld, shares lots of tips on design staging, the digital scene for magazines, and best practices for social media to get discovered by publications.
Molly Schoneveld began her career in Hollywood working forAcademy Award-winning producer Brian Grazer. She was soon recruited to powerhouse entertainment firm PMK, where she worked with A-list talent. She started her PR firm, in 2008, and soon developed a niche expertise at the intersection of entertainment and lifestyle. Since then, she has worked with design and lifestyle clients across the country, helping to publish their projects, launch their stores, books and product lines.
***
📲CONNECT with Molly:
Website: https://www.thestoriedgroup.com/
Molly's Instagram: @molly.schoneveld
The Storied Group Instagram: @thestoriedgroup
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Ashley Marques' Episode: https://youtu.be/cMqdMzq-_6I?si=nfomOhSJIddTGVoU
AD YouTube: https://www.youtube.com/@UC0k238zFx-Z8xFH0sxCrPJg
Library Card: https://www.thestoriedgroup.com/library-card-membership
"One Day" by David Nicholls
"Clockwork: Design Your Business to Run Itself" by Mike Michalowicz
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Do you need some more confidence when it comes to pricing your interior design services? Do you even know where to begin? Well, on today's show, we discuss that and more with one of our favorite guests, Rebecca Hay. Stay tuned!
Designer. Speaker. Educator. Brick by brick, Rebecca Hay strategically developed the foundation for her now seamlessly run 7-figure design firm. Millions in profits, a savvy team, and countless residential projects later, she now only spends 20 hours a week in her firm. After years of being asked, “How did you do it?” Today, her mission is to educate fellow design firm owners to build confidence and professionalism in their business through her transformative 8-week course Power of Process.
***
📲CONNECT with Rebecca:
Website: https://rebeccahay.com
Instagram: https://www.instagram.com/rebeccahaydesigns/
TikTok: https://www.tiktok.com/@designercoach
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Designer's Room: https://rebeccahay.com/designers-room/
Pricing with Confidence: https://wingnut--rebeccahay.thrivecart.com/pricing-with-confidence/
Rebecca's Podcast: https://rebeccahay.com/podcast/
"Meet Me at the Lake" by Carley Fortune
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Have you been holding back online? Did you know that being 100% yourself can actually help attract your ideal clients? Designer Jessica Brigham is an expert in being unapologetically herself online, and she has some great tips on how to use your personality to your advantage. Stay tuned!
A vivacious native New Yorker based in New England boasting my love for big and bold design. It’s my goal to equip and empower creatively-inclined women to live out their best magazine-ready life. I’m obsessed with designing, doing-it-myself, chronic rearranging, making up my own words, cooking, cocktails, thrifting and getting shit done. Day-by-day, I’m manifesting my dream to create a modern, eclectic and glam world (that’s just my Italian side showing).
***
📲CONNECT with Jessica:
Website: https://www.jessicabrigham.com
Instagram: https://www.instagram.com/imjessicabrigham
Facebook: https://www.facebook.com/imjessicabrigham
Pinterest: https://www.pinterest.com/imjessicabrigham
YouTube: https://www.youtube.com/@UCzwB2qBg0PxQjUFa6dLTdCA
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur" by Ryan Daniel Moran
"Capitalism.com" Podcast: https://podcasts.apple.com/us/podcast/capitalism-com-with-ryan-daniel-moran/id721987947
Ashley Marques' Episode: https://youtu.be/cMqdMzq-_6I
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Can niching down your business actually multiply your income? Is it possible to make a luxury service like design accessible to more people? How do you set boundaries with clients and start attracting the type of people you love to work with? All this and more on today's episode with Elle & Yvette of Decorelle Studio!
We are Elle & Yvette, sisters and founders of Décorelle Studio, a luxury interior design firm servicing the DMV area and beyond. We founded Décorelle in 2018 to fill a gap in the interior design market – one that often fails to capture the newlyweds who just bought their first home, the empty nesters who want to reimagine their nest, or the bachelor(ette) who is just starting life out. Over the years, we have mastered the art of marrying the luxury that is interior design and accessibility.
***
📲CONNECT with Decorelle Studio:
Website: https://www.decorelle.com/
Instagram: www.instagram.com/decorelle.co/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Great CEOs Are Lazy" by Jim Schleckser
"Outliers: The Story of Success" by Malcolm Gladwell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you an interior designer looking to get into magazines? Avoid these mistakes in 2024 that could prevent you from magazine placement! Today’s guest, Molly Schoneveld, shares lots of tips on design staging, the digital scene for magazines, and best practices for social media to get discovered by publications.
Molly Schoneveld began her career in Hollywood working forAcademy Award-winning producer Brian Grazer. She was soon recruited to powerhouse entertainment firm PMK, where she worked with A-list talent. She started her PR firm, in 2008, and soon developed a niche expertise at the intersection of entertainment and lifestyle. Since then, she has worked with design and lifestyle clients across the country, helping to publish their projects, launch their stores, books and product lines.
***
📲CONNECT with Molly:
Website: https://www.thestoriedgroup.com/
Molly's Instagram: @molly.schoneveld
The Storied Group Instagram: @thestoriedgroup
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Ashley Marques' Episode: https://youtu.be/cMqdMzq-_6I?si=nfomOhSJIddTGVoU
AD YouTube: https://www.youtube.com/@UC0k238zFx-Z8xFH0sxCrPJg
Library Card: https://www.thestoriedgroup.com/library-card-membership
"One Day" by David Nicholls
"Clockwork: Design Your Business to Run Itself" by Mike Michalowicz
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Today’s guest, Liz Potarazu, tells us about her journey to creating an almost million-dollar interior design business in just 3 years. Liz also shares her health and wellness routine that keeps her in tip top shape to run her business. Stay tuned!
Liz Potarazu is the CEO and Principal Designer of LP & Co, a residential and commercial office interior design firm. Liz started her career in NYC in B2B sales before earning an MBA in San Francisco and pivoting into corporate marketing. Interior Design is a second career for Liz, one filled with passion, purpose. She resides in Potomac, Maryland, right outside of Washington, D.C. with her husband and three young children.
***
📲CONNECT with Liz:
Website: https://www.lpandcodesign.com/
Instagram: https://www.instagram.com/lpandcodesign/
YouTube: https://www.youtube.com/@UC4oEBg5pzm0bN_oOwassV2w
📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
The Standard: https://interiordesignstandard.com
DESIGN FOR CONSTRUCTION 101: https://luannnigara.com/design-for-construction-101/
Guide to Construction Management: https://www.reneedevignierdesign.com/renovation-management-interior-designers
Cheryl Kees Clendenon: https://www.indetailinteriors.com Mel Robbins: https://www.melrobbins.com
Andrew Huberman: https://www.hubermanlab.com
"Anatomy of the Spirit: The Seven Stages of Power and Healing" by Caroline Myss
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Is it possible to prioritize a cause you care about while still maintaining a profitable business? Putting purpose at the center of your business can help attract the type of clients you want to work with. Today's guest, Taylor Ross, shares how he followed his purpose around the globe and ended up connecting with designers, artists and buyers all over.
With 4 shops on 4 continents, Founder of Chronicle Home, Taylor Ross, is the furniture designer with the capabilities to provide the bridge between elite interior designers and craft artisans at volume. Ross’ claim to fame are his wooden bathtubs and sinks; his pieces have been featured by ICFF Miami, ICFF NYC, Wall Street Journal, KBB, and At Home Arkansas. For more information and to get help with a project, please visit https://thechroniclehome.com/contact.
***
📲CONNECT with Taylor:
Website: https://thechroniclehome.com
Instagram: https://www.instagram.com/thechroniclehome/?hl=en
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Do you need some more confidence when it comes to pricing your interior design services? Do you even know where to begin? Well, on today's show, we discuss that and more with one of our favorite guests, Rebecca Hay. Stay tuned!
Designer. Speaker. Educator. Brick by brick, Rebecca Hay strategically developed the foundation for her now seamlessly run 7-figure design firm. Millions in profits, a savvy team, and countless residential projects later, she now only spends 20 hours a week in her firm. After years of being asked, “How did you do it?” Today, her mission is to educate fellow design firm owners to build confidence and professionalism in their business through her transformative 8-week course Power of Process.
***
📲CONNECT with Rebecca:
Website: https://rebeccahay.com
Instagram: https://www.instagram.com/rebeccahaydesigns/
TikTok: https://www.tiktok.com/@designercoach
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Designer's Room: https://rebeccahay.com/designers-room/
Pricing with Confidence: https://wingnut--rebeccahay.thrivecart.com/pricing-with-confidence/
Rebecca's Podcast: https://rebeccahay.com/podcast/
"Meet Me at the Lake" by Carley Fortune
🖼️DARLA’S BACKGROUND:
🏠Designed by Liz Potorazu, LP & Co. Design
Website: https://lpandcodesign.com
Instagram: @lpandcodesign
📸Photographed by Angela Newton Roy Photography
Instagram: @angelanewtonroyphotography
🎨Styled by Limonata Creative
Instagram: @limonatacreative
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Having trouble keeping up with all those Instagram DMs coming in? Do you wish you had someone that could reply to them for you, at all hours of the day? Well, now you can! Our Assistant Director, Abigail, and Senior Social Media Manager, Whitney, discuss the many benefits of using automated messaging on your social media, and how it can contribute to lead generation and more sales.
Check out Manychat: https://manychat.com
Got a topic for Mini News? Send it to [email protected].
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you looking to expand your design firm, but not sure how to find the perfect teammate? What steps should you take to ensure your candidate is the right fit? Today's guest, Jessica Harling, is an expert in recruiting, training, and process development, and she sheds some light on working with a recruiting agency to find your next employee. Stay tuned!
Behind the Design builds dream teams! From recruiting to training and process development, we nurture rockstar talent and streamline systems to impact the bottom line.
***
📲CONNECT with Jessica:
Website: https://gobehindthedesign.com/
Instagram: https://www.instagram.com/gobehindthedesign/
Facebook: https://www.facebook.com/gobehindthedesign/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Getting Things Done: The Art of Stress-Free Productivity" by David Allen
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you trying to act a certain way so people will perceive you as an elite interior designer? Today’s guest, Shoshanna Shapiro, chooses to take a risk and just be her authentic self. She tells us why this is a gamechanger in your design business. Stay tuned!
Award-winning luxury interior designer, Shoshanna Shapiro, delves into the psychocentric and effective functional use of spaces to create unique luxury experiences for her clients. Her approach to design not only reveals the inner beauty and style of her clients, it rejuvenates the soul.As a well-established designer, Shoshanna is no stranger to tackling challenging projects from complete renovations to new additions – she’s done it all with confidence.
***
📲CONNECT with Shoshanna:
Instagram: https://www.instagram.com/sho.and.co/
Houzz: https://www.houzz.com/pro/shannashapiro
Pinterest: https://www.pinterest.com/shoandco/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Dakota Design Company: https://www.dakotadesigncompany.com
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber
"Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business" by Gino Wickman
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Have you been dreaming of taking the leap and starting your own design firm, but you just need that final push? Today’s guest, Ashley Marques, is a true success story; with a little help from our Instagram for Interior Designers course, her business has blown up in just a month or two. Stay tuned for some tips on preparing for your own leap!
Marques Living Co is an Interior Design Studio located in Ontario, Canada focusing on a modern organic aesthetic, tailored to your lifestyle and functional needs.
***
📲CONNECT with Ashley:
Facebook: https://www.facebook.com/profile.php?id=1000932157
Instagram: https://www.instagram.com/marqueslivingco/60004
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Make Life Beautiful" by Shea McGee and Syd McGee
Rebecca Hay: https://www.rebeccahaydesigns.com
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
A crucial step in growing your business is developing dependable systems and processes. Today’s guest, Meredith Huck, is an SOP wizard and has lots of great advice on how to create repeatable systems so you can work smarter, not harder.
House of Huck homes capture a coastal casual essence — livable furnishings & elevated finishes woven between modern and organic elements. Our goal is to bring a tranquil and welcoming environment into our client's home while not sacrificing the beauty within, just as the coast does for us.
***
📲CONNECT with Meredith:
Instagram: www.instagram.com/houseofhuck
YouTube: https://www.youtube.com/channel/UCI9mzoeWd8JuUkQ16BZzA
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Katie McFarlan (Dakota Design Company): https://www.dakotadesigncompany.com
Julianne Hendrickson: https://www.hendricksoninteriors.com
Mydoma Studio: https://www.mydomastudio.com
DesignFiles: https://designfiles.co
Stacey Martin: https://www.thefreshmaker.net
"The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work" by Shawn Achor
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you an interior designer who would like to design for celebrity clients? Marley Majcher aka “The Party Goddess!” is here to share her secrets on how she attracted her celebrity clientele and how to leverage your business once you’ve made contact. She also gives us a crash course in neuroeconomics.
Marley is better known as “The Party Goddess!” or “The Profit Goddess!”. She is a force to be reckoned with in LA's event planning scene. Marley is the CEO of The Party Goddess!, a nationally acclaimed full-service event planning and catering company, and author of “But Are You Making Any Money?”, a witty and lauded business guide for entrepreneurs.
***
📲CONNECT with Marley:
Instagram: https://instagram.com/thepartygoddess
Twitter: https://twitter.com/thepartygoddess
LinkedIn: https://linkedin.com/in/thepartygoddess
Pinterest: https://pinterest.com/thepartygoddess
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"But Are You Making Any Money?: Stop Being Busy and Start Creating Cash" by Marley Majcher
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you trying to grow your business, but struggling to make time for everything and juggle it all with your personal life? Today’s guest, Justin Nelson, is the Founder and CEO of Sphere Rocket VA, an industry leading virtual workforce company. Justin shares some tips on how to create leverage in your life and business by utilizing a virtual assistant. We discuss how to build your life and business to get the maximum return on the time you spend, aiming to create true freedom. This episode is sponsored by Sphere Rocket Virtual Assistants.
Justin Nelson is the Founder and CEO of Sphere Rocket VA, an industry leading virtual workforce company. Since 2020 Sphere Rocket has placed more than 5,000 virtual assistants, serving 1500+ growing small businesses.
***
📲CONNECT with Justin: Instagram: @therealjustinnelson
Website: https://www.sphererocketva.com/
Tools: hireleverage.com
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Tools: hireleverage.com
"The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level" by Gay Hendricks
"Linchpin: Are You Indispensable?" by Seth Godin
"The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich" by Timothy Ferriss
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instgram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Today we're discussing how to make real, authentic connections on LinkedIn with people who share your core values. Building relationships this way can actually lead to referrals and growing your business, more so than just contacting someone directly with spam or a sale opportunity.
Cara Steinmann, founder of the Ravel Collective and host of Ravel Radio podcast, helps purpose-driven women service entrepreneurs build strategic networks that lead to referrals, collaboration, visibility and fun. She works with female founders to connect and grow through authentic connection strategies and private membership communities.
***
📲CONNECT with Cara:
LinkedIn: https://www.linkedin.com/in/carasteinmann/
Instagram: https://www.instagram.com/cara.steinmann/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Dare to Lead: Brave Work. Tough Conversations. Whole Hearts." by Brené Brown
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Today we're discussing how designer Cheryl Luckett built her business on the back of a career pivot all the way up to launching two performance textile collections, one with Revolution Fabrics and another with Wildwood Home. We also discuss setting boundaries in your business and other ways to make self-employment sustainable.
Cheryl Luckett's design journey began at Tennessee State University, where she studied Family and Consumer Science. After obtaining her Registered Dietitian credential at Prairie View A&M University, she excelled in corporate America for over 15 years. It was there that her creative instincts collided with her faith, propelling her towards her true calling in design. Now, at Dwell by Cheryl Interiors, she brings her classic style, vibrant palettes, and cultured details to life. Her collaborations with major home furnishing brands showcase her expertise in textiles, lighting, and furnishings. Recently, she launched a performance textile collection with Revolution Fabrics, available at Wildwood Home. Cheryl's work has graced the pages of Southern Home, Traditional Home, HGTV Magazine, Luxe, and Country Living. Her areas of expertise include Interior Design Business, Branding, and Product Licensing.
***
📲CONNECT with Cheryl:
Website: https://www.dwellbycheryl.com/
Instagram: @dwellbycheryl
Facebook: @dwellbycheryl
Pinterest: @dwellbycheryl
Threads: @dwellbycheryl
X: @dwellbycheryl
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Cheryl's previous episode: https://youtu.be/q80KSir7NKo?si=mhcHfHl8V_7VXmBG
"$100M Offers: How To Make Offers So Good People Feel Stupid Saying No" by Alex Hormozi
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Have you ever bought fake followers to make your interior design Instagram look more legit? Are you considering buying fake followers? Well, there are several reasons why you shouldn't do it - and your Instagram account can be seriously negatively affected. Our Assistant Director, Abigail, and Social Media Manager, Whitney, are here to shed some light on the consequences of buying followers.
Got a topic for Mini News? Send it to [email protected].
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Looking to evolve in your entrepreneurial journey, but not sure where to start? Or maybe you’re feeling stuck and frustrated? Today’s guest, Andrea Liebross, tells us how to take charge and move forward through “stuck stress.” Stay tuned!
Andrea Liebross, a certified business and life coach, specializing in empowering female entrepreneurs to infuse thinking with action so they can drop the drama and figure out how to think like a CEO, manage like a CEO and believe in themselves to achieve success in their business and at home.
***
📲CONNECT with Andrea:
Website: www.andrealiebross.com
Podcast: https://pod.link/timetolevelup
Facebook: https://www.facebook.com/andrealiebrosscoaching
Instagram: https://www.instagram.com/andrea.liebross.coaching/
LinkedIn: https://www.linkedin.com/in/andrea-liebross/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Find the Productivity Method that Works Best for You!: www.andrealiebross.com/quiz
"She Thinks Big: The Entrepreneurial Woman's Guide to Moving Past the Messy Middle and Into the Extraordinary" by Andrea Liebross
"The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level" by Gay Hendricks
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Do you believe in these social media myths? Well, that can be holding you back in building your business online. Our Assistant Director, Abigail, is here to share some truth about some popular social media myths.
Got a topic for Mini News? Send it to [email protected].
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Have you been dreaming of taking the leap and starting your own design firm, but you just need that final push? Today’s guest, Ashley Marques, is a true success story; with a little help from our Instagram for Interior Designers course, her business has blown up in just a month or two. Stay tuned for some tips on preparing for your own leap!
Marques Living Co is an Interior Design Studio located in Ontario, Canada focusing on a modern organic aesthetic, tailored to your lifestyle and functional needs.
***
📲CONNECT with Ashley:
Facebook: https://www.facebook.com/profile.php?id=1000932157
Instagram: https://www.instagram.com/marqueslivingco/60004
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Make Life Beautiful" by Shea McGee and Syd McGee
Rebecca Hay: https://www.rebeccahaydesigns.com
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
If you're an interior designer looking for tips on how to market yourself on social media, you're in the right place! Today, our Social Media Manager Sydney provides some great insight on getting to know your ideal client through your social media accounts.
Got a topic for Mini News? Send it to [email protected].
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you an interior designer with no social media skills? Where do you even start when it comes to content creation and generating leads from your social accounts? Today's guest, Jasmine Crockett, is a true expert in this field; after years of running a huge lifestyle blog, she branched out and created multiple diverse business accounts. Stay tuned for some great tips!
Jasmine Crockett is an Atlanta-based interior designer, content creator, and founder of Joy Meets Home. After years of running a successful lifestyle blog and building a large social media following, she pivoted to interior design content which eventually led to her taking on her own clients. She launched Joy Meets Home to serve as a go-to interior design resource offering an effortless way to shop and design your space from inspiration, to consultation, to full-scale projects.
***
📲CONNECT with Jasmine:
Jasmine's Instagram: https://www.instagram.com/jasminescrockett/
Joy Meets Home Instagram: https://www.instagram.com/joymeetshome/
smply Instagram: https://www.instagram.com/getsmply/
TikTok: https://www.tiktok.com/@jasminescrockett?lang=en
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Atomic Habits" by James Clear
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Wondering why you aren't getting engagement on your posts, no matter how much you post? Today, our Social Media Manager Whitney provides some great insight on what you can do to help improve engagement on your social posts.
Got a topic for Mini News? Send it to [email protected].
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Have you heard of a working-class mindset, and did you know this could be the thing holding you back from growing your business? Today’s guest, David Neagle changed his life and tripled his income all by starting with a mindset change. We discuss common blind spots that trap entrepreneurs in their own businesses, regaining work-life balance, and much more. Stay tuned!
David Neagle is a speaker, best-selling author, founder of the multimillion-dollar global consulting company Life Is Now, Inc, and host of the Business Daily News ranked podcast - The Successful Mind. Being in the personal and professional development industry for more than 20 years, David has helped tens of thousands of students from across the globe gain confidence and find the right mindset needed to increase their revenue, turning their endeavors into seven- and eight-figure ventures.
***
📲CONNECT with David:
Personal Instagram: https://www.instagram.com/davidpneagle/
Business Instagram: https://www.instagram.com/lifeisnowinc/
Facebook: https://www.facebook.com/DavidNeagleCommunity/
📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Think and Grow Rich" by Napoleon Hill
Check out author Richard Branson
"WORKING WITH THE LAW: 11 TRUTH PRINCIPLES FOR SUCCESSFUL LIVING" by Raymond Holliwell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
When it comes to marketing yourself on social media, you might be wondering where to start. Today, our Assistant Director Abigail provides some great insight on what you can do to help improve your marketing strategy.
Got a topic for Mini News? Send it to [email protected].
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
If you’re a fellow internet user, you’ve probably seen lots of videos of people renovating vans and vintage trailers. You might be wondering, can I do that myself? Is this safe? What are the rules and regulations of this process? Well, today’s guest, Nate Stover, is the head builder and designer at Innovative Spaces, a company that renovates vans, RVs, Airstreams, and more - and he has tons of information on how to get started working in this niche industry.
Nate, Founder, Owner and Head Builder & Designer at Innovative Spaces, became involved in the trades from building furniture to eventually building entire homes from early on. The trailers he works on at IS gives him the opportunity to not only use his previous building skills, but he is also able to exercise his creative skills to produce something truly unique and functional. Every project that leaves the Innovative Spaces yard represents their ingenuity and years of craftsmanship.
***
📲CONNECT with Nate:
Instagram: https://www.instagram.com/innovativespaces/
Website: https://innovsb.com/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
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Wingnut Webinars: https://wingnutsocial.com/webinar
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Apple Podcasts: https://apple.co/3RJzmtK
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Instagram stories used to be all the rage, but do they still matter? Are they still helpful in getting eyes on your account, or better yet, growing your business? Social Media Manager, Sydney Hill is here to share all the secrets on Instagram Stories.
Got a topic for Mini News? Send it to [email protected].
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
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Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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Could your website possibly get you sued by the government? Today’s guest, Hans Skillrud, is an expert in privacy policies, and is here to shed some light on terms and conditions, cookies, and the potential consequences of having an inaccurate privacy policy.
Visit https://termageddon.com for the Privacy Policy Generator and use code WINGNUT at checkout for a discount!
Hans is the cofounder and Vice President of Termageddon, an auto-updating website policies solution, which he's been running with his wife full time for over 4 years. Prior to Termageddon, Hans ran a 12 person web design and software development company in downtown Chicago. Outside of work, Hans enjoys gardening and beekeeping.
***
📲CONNECT with Hans:
Twitter: https://twitter.com/deepspacehans
Website: https://termageddon.com
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Privacy Policy Generator: https://termageddon.com
"The Black Swan" by Nassim Nicholas Taleb
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Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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Are you struggling to build your audience on Instagram? Our Social Media Manager, Whitney, has lots of great tips on how to properly utilize hashtags to get your content discovered by potential clients.
Got a topic for Mini News? Send it to [email protected].
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
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Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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The home furnishings industry has changed a lot over the past few years, especially during the pandemic when people sought to upgrade their living spaces. Well, what’s going on in the furniture industry now? Our guest Warren Shoulberg has the full rundown. Stay tuned!
Business Journalist Warren Shoulberg knows the retail business. He has been a regular contributor to The Robin Report and The Business of Home as well as his own blog WarrensReport.com. As a former editor in chief for several leading business-to-business publications specializing in home furnishings retailing he has chronicled the good, the bad and the ugly of the business in a career spanning four decades. His award winning commentaries elicit both praise and complaints.
***
📲CONNECT with Warren:
Website: https://warrensreport.com/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
Warren's Article: https://businessofhome.com/articles/mitchell-gold-bob-williams-shutters-abruptly
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Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
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If you have an Instagram account, whether it’s personal or for business, you’ve definitely gotten spam comments before. Promote it on this! Send a pic! These phrases probably look familiar, but how can you be sure it’s really spam and not a business opportunity? Our Social Media Managers, Sydney and Whitney, are here to give you the rundown on all things spam comments - and most importantly, how to delete them for good!
Got a topic for Mini News? Send it to [email protected].
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
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Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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Is it time for you to hire a virtual executive assistant for your interior design firm? What does a virtual executive assistant even do, and where do we find one? Stay tuned and find out!
Gina Cotner is the founder and CEO of Athena Executive Services, a firm that pairs virtual Executive Assistants around the United States with swamped and successful entrepreneurs and executives. Her team of high-caliber Executive Assistants work part-time, from home, taking many tasks and projects off the plate of successful people, leaving them free to spend their time where they are needed most.
***
📲CONNECT with Gina:
Facebook: https://www.facebook.com/AthenaVirtualAssistants
Instagram: www.instagram.com/athenaexecutiveservices
LinkedIn: https://www.linkedin.com/company/athena-executive- services/
📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level" by Gay Hendricks
"CASHFLOW Quadrant: Rich Dad's Guide to Financial Freedom" by Robert T. Kiyosaki
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Facebook: https://www.facebook.com/WingnutSocial/
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Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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YouTube: https://bit.ly/designedonyoutube
Are you a stressed out business owner and want to start taking better care of yourself? You can’t run your business to the best of your ability without having healthy habits - but where do you begin to develop a healthy lifestyle? Today’s guest, Tiffany Cagwin, is a Certified Functional Diagnostic Nutrition Practitioner, Board Certified Holistic Health Practitioner and Yoga Teacher. She changed her life by developing healthy habits and was able to enter remission for several health issues. Stay tuned for lots of fantastic tips from Tiffany!
Tiffany is a Certified Functional Diagnostic Nutrition Practitioner, Board Certified Holistic Health Practitioner and Yoga Teacher. She is an experienced executive leader and transformational coach who has a passion for helping others thrive by guiding them to shift their mindset, take action towards goals and embrace self-care. An explorer at heart, with a never-ending curiosity for learning new things, she is constantly expanding her education and training.
***
📲CONNECT with Tiffany:
Facebook: https://www.facebook.com/tiffcagwin/
Facebook: https://www.facebook.com/tiffany.sisko/
Instagram: https://www.instagram.com/tiffcagwin/
LinkedIn: https://www.linkedin.com/in/tiffany-cagwin-48329818/
📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma" by Bessel van der Kolk M.D.
"The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book)" by Don Miguel Ruiz
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Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
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Are you a new business owner wondering when you’ll start to see some profit? Our guest today, Alexis Krystina, is a Certified Public Accountant who encourages all business owners to educate themselves in finance and create sales goals. She also shares some insight on when to hire a CPA, the benefits of getting a loan, and much more.
Alexis is a CPA, the founder of Pink Moon Financial, LLC, and the creator of The House of Enchanted Finance. She's dedicated to making taxes and bookkeeping easy and magical.
Use code DARLA for 10% off all courses on houseofenchantedfinance.com and the tools over on alexiskrystina.com/thetools.
***
📲CONNECT with Alexis:
Facebook: https://www.facebook.com/alexiskrystina2/
Instagram: instagram.com/alexiskrystina
TikTok: https://www.tiktok.com/@alexiskrystinacpa
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level" by Gay Hendricks
"Uglies" by Scott Westerfeld
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Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
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Do you want to post personal photos from your life, but you're worried about messing with the aesthetic of your business page? Instagram has a new feature expanding on "Close Friends" stories where you can now make a grid post only visible to the people who matter most. Our Social Media Manager, Whitney, is here to give you the rundown on this new feature and how it can benefit your business.
Got a topic for Mini News? Send it to [email protected].
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
When you’re a business owner, your business can become your whole identity. So how do you move on with your life once you’ve sold your business? This is the Exit Paradox. Business strategist Jerome Myers is here to discuss how to prepare for selling your business and developing another sense of purpose.
Jerome Myers is an award-winning engineer, investor, mentor, and business strategist who helps founders navigate their Exit Paradox through his masterminds and coaching programs. Prior to leaving his corporate leadership position. Jerome built a $20 million, 175-person division of a Fortune 550 company from scratch. He now uses his project management, engineering and business expertise to advise business leaders on key areas such as: leadership strategy, process improvement, sales and data analytics in real estate, financial services, and health care to help his client soluble their revenue, time off and charitable giving.
***
📲CONNECT with Jerome:
LinkedIn: https://www.linkedin.com/in/jeromemyers/
Website: https://www.jeromemyers.co/
The Exit Paradox: https://theexitparadox.com
📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
The Exit Paradox: https://theexitparadox.com
"Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction" by Robin Dreeke
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Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you an interior designer or business owner trying to figure out your social media strategy? What do you post, and how much? Do you need to post photos and videos of yourself? How do you find out what your audience wants? Today, Social Media Manager Sydney Hill answers all these questions and more. Stay tuned!
Got a topic for Mini News? Send it to [email protected].
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
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Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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YouTube: https://bit.ly/designedonyoutube
Today’s guest, marketing pro Jenny Heinzen York, shares her insight on the value of attending markets, which ones may be best for you, and general product trends.
Jenny Heinzen York is a long-time veteran of the home furnishings industry and current VP of Marketing at Currey & Company. Jenny spent 20 years at Home Accents Today and Furniture Today, with 10 of those as editor-in-chief of HAT. She then managed Home division marketing for AmericasMart in Atlanta before joining Currey in 2019.
***
📲CONNECT with Jenny:
Instagram: instagram.com/curreyco
Facebook: facebook.com/curreyco
Pinterest: https://www.pinterest.com/curreyco/
📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
High Point Market: https://www.highpointmarket.org
Marjorie Skouras: https://marjorieskourasdesign.com
“Life After Life: A Novel” by Kate Atkinson
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Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you trying to act a certain way so people will perceive you as an elite interior designer? Today’s guest, Shoshanna Shapiro, chooses to take a risk and just be her authentic self. She tells us why this is a gamechanger in your design business. Stay tuned!
Award-winning luxury interior designer, Shoshanna Shapiro, delves into the psychocentric and effective functional use of spaces to create unique luxury experiences for her clients. Her approach to design not only reveals the inner beauty and style of her clients, it rejuvenates the soul.As a well-established designer, Shoshanna is no stranger to tackling challenging projects from complete renovations to new additions – she’s done it all with confidence.
***
📲CONNECT with Shoshanna:
Instagram: https://www.instagram.com/sho.and.co/
Houzz: https://www.houzz.com/pro/shannashapiro
Pinterest: https://www.pinterest.com/shoandco/
📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Dakota Design Company: https://www.dakotadesigncompany.com
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber
"Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business" by Gino Wickman
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Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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YouTube: https://bit.ly/designedonyoutube
On today’s episode, former trial attorney Heather Hansen joins us to discuss the importance of being your own best advocate, credibility vs. trust, and how to stay composed under pressure.
Heather Hansen is a best-selling author and keynote speaker. She was a trial attorney for 20 years and now she combines her experience in the courtroom with her psychology degree, mediation training, and her time as a TV anchor to help audiences across the world build belief and win.
***
📲CONNECT with Heather:
Website: https://advocatetowin.com/
Instagram: https://www.instagram.com/anelegantwarrior/
Membership: https://advocatetowin.com/advocate-with-elegance/
📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
LuAnn Live: https://luannnigara.com/live-event/
"To Sell Is Human: The Surprising Truth About Moving Others" by Daniel H. Pink
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Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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YouTube: https://bit.ly/designedonyoutube
A crucial step in growing your business is developing dependable systems and processes. Today’s guest, Meredith Huck, is an SOP wizard and has lots of great advice on how to create repeatable systems so you can work smarter, not harder.
House of Huck homes capture a coastal casual essence — livable furnishings & elevated finishes woven between modern and organic elements. Our goal is to bring a tranquil and welcoming environment into our client's home while not sacrificing the beauty within, just as the coast does for us.
***
📲CONNECT with Meredith:
Instagram: www.instagram.com/houseofhuck
YouTube: https://www.youtube.com/channel/UCI9mzoeWd8JuUkQ16BZzA
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Katie McFarlan (Dakota Design Company): https://www.dakotadesigncompany.com
Julianne Hendrickson: https://www.hendricksoninteriors.com
Mydoma Studio: https://www.mydomastudio.com
DesignFiles: https://designfiles.co
Stacey Martin: https://www.thefreshmaker.net
"The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work" by Shawn Achor
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Twitter: https://twitter.com/wingnutsocial
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Wingnut Webinars: https://wingnutsocial.com/webinar
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Have you ever sent a budget proposal to a client and they objected to your rates? This can be a difficult situation to navigate, but today’s guest, Nikki Rausch, is a sales expert with lots of tips on how to become a stronger salesperson.
CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.
***
📲CONNECT with Nikki:
Facebook: https://www.facebook.com/yoursalesmaven/
Instagram: https://www.instagram.com/yoursalesmaven/
LinkedIn: https://www.linkedin.com/in/nicolerausch/
Free Training: https://yoursalesmaven.com/wingnut
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Free Training: https://yoursalesmaven.com/wingnut
Nikki on Episode 97: https://www.youtube.com/watch?v=JjJPAc2F4_s
Nikki on Episode 212: https://youtu.be/JOg0sd0T9Xg
"What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" by Melina Palmer
Nikki's Podcast: https://yoursalesmaven.com/podcast/
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
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Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
It’s summertime and business might be slowing down a bit as clients take vacations and sign off for the season. While things are slower, is there anything you can do to better your brand, like working on social channels, websites, and blogs? Absolutely! Our Marketing Director, Taylor, is here with some great digital housekeeping tips to take advantage of your free time and set yourself up for a great fall.
Got a topic for Mini News? Send it to [email protected].
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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Have you ever heard of ontology? Our guest today, Katie Decker-Erickson, is an expert in ontological design and color theory, which is the concept that colors and designs can impact the way we feel. Katie understands that humans are impressionable and can be changed by their environment, so the goal is not just to make a beautiful space, but to add intentional value through human-design connection.
Katie Decker began Color Works in 2007 to combine her love of color and beautiful design with her business savvy and the experience she gained while earning her MBA and certification from the International Association of Color Consultants and Designers. The result is a process-driven design firm that emphasizes your ROI just as much as it does choosing the right color. What began as a part-time endeavor is now a multi-million dollar business born of smart and intentional growth.
***
📲CONNECT with Katie:
COLOR WORKS FIRM:
Website: www.colorworks.design
LinkedIn: https://www.linkedin.com/in/deckerkatie/
Twitter: https://twitter.com/MyColorWorks
Facebook: https://www.facebook.com/MyColorWorksDesign
Instagram: https://www.instagram.com/colorworks.design/
COLOR WORKS COACHING:
Website: https://colorworks.coach
Coaching Resources: https://colorworks.design/resources/
Instagram: https://www.instagram.com/colorworks.coach/
Facebook: https://www.facebook.com/colorworkscoaching
Youtube: https://youtube.com/@ColorfulConversations
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 Certified Color Consultation: https://www.aicceacademy.com/?ref=wingnut
"The 4-Hour Work Week" by Timothy Ferriss
"Ontological Design: Subject is Project" by Daniel Fraga
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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Money can be a difficult topic for some when evaluating their business, but don’t worry - today’s guest, Danielle Hendon, runs a firm offering financial advisory services to small business owners and is here to share some tips on avoiding 3 financial red flags.
Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners on a scale that fits their company and budget. Coupling her decade of experience in corporate finance and accounting with her passion for people, Danielle brings the benefit of “big business” financial analysis to entrepreneurs. Danielle helps business owners increase their personal livelihoods so they can leave a legacy and lasting impact on their community.
***
📲CONNECT with Danielle:
Facebook: https://www.facebook.com/4CornersCFO
Instagram: https://www.instagram.com/4cornerscfo/
LinkedIn: https://www.linkedin.com/in/danielle-hendon/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine" by Mike Michalowicz
"Clockwork, Revised and Expanded: Design Your Business to Run Itself" by Mike Michalowicz
4 Corners CFO: https://4cornerscfo.com/wingnut
🏠FOLLOW Wingnut Social:
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Twitter: https://twitter.com/wingnutsocial
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you an interior designer or a thought leader considering writing a book? Well…what does it take to get a book deal? What are options for self-publishing? How do you write a book in the first place? The process is overwhelming, but today’s guest, Stephanie Chandler of the Nonfiction Authors Association, is here to walk us through the process. Stay tuned!
Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan. She is CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a live event conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, The Writer, Writer’s Digest, and Wired magazine.
***
📲CONNECT with Stephanie:
Facebook: https://www.facebook.com/nonfictionauthorsassociation/
LinkedIn: https://www.linkedin.com/in/stephaniechandler
Instagram: https://www.instagram.com/nonfictionassociation/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Nonfiction Authors Association: https://nonfictionauthorsassociation.com/
Rizzoli (Publisher): https://www.rizzoliusa.com
Editorial Freelancers Association: https://www.the-efa.org
Association of Ghostwriters: https://associationofghostwriters.org
ACX (Audiobooks): https://www.acx.com
Findaway Voices (Audiobooks): https://findawayvoices.com
"A Well-Designed Business: The Power Talk Friday Experts Vol. 2" by LuAnn Nigara featuring Darla Powell
"10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less" by Dan Sullivan
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
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Interior design projects can sometimes be nerve-wracking for the client. While a beautiful design reveal can spark a lot of joy, there are many stressful steps that lead up to that moment, like budgeting, invoicing, and communication. How can we make sure the client is having a joyful experience throughout the entire process? Today’s guest, designer Katie McCaffrey, excels in creating a joyful experience for her clients from start to finish.
With over two decades of experience in interior design, Katie leads McCaffrey Design Group with a warm hearted approach and a curatorial eye. Her guiding vision is to design bespoke spaces that truly reflect each client’s individuality and create homes which function beautifully for her clients’ lives.
***
📲CONNECT with Katie:
Instagram: https://www.instagram.com/mccaffreydesigngroup/
Website: https://www.mccaffreydesigngroup.com/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Sandra Funk (House of Funk): https://houseoffunk.com
"Animals in Translation: Using the Mysteries of Autism to Decode Animal Behavior" by Temple Grandin
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
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Apple Podcasts: https://apple.co/3RJzmtK
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What does running ultra-marathons have to do with running an interior design firm? Today’s guest, Holly Snow Hollenbeck, is an inspiring former ultra-marathon runner, who takes lessons she learned as an athlete and applies them to running her interior design business.
Before establishing HSH Interiors in 2002, Holly developed her business acumen working in investment banking, consulting and at an internet start-up. Ultimately, she decided to pursue what she had always loved, and enrolled at UC Berkeley’s Interior Design Program. Now Holly helms a staff of 12 designers with two offices, one in SF and one in Tahoe. While Holly’s projects are predominantly in the Bay Area and Tahoe, her portfolio includes projects in Los Angeles and Wyoming.
***
📲CONNECT with Holly:
Instagram: https://www.instagram.com/hshinteriors/
Website: https://www.hsh-interiors.com/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"Grit: The Power of Passion and Perseverance" by Angela Duckworth
"At Home: A Short History of Private Life" by Bill Bryson
🏠FOLLOW Wingnut Social: Website: http://www.wingnutsocial.com
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
In the final excerpt from our latest informational webinar, “The 6 Keys to Success on Instagram,” we discuss how to use Instagram ads to grow your account. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
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On today’s show, Lizzie McGraw of “Tumbleweed & Dandelion” discusses her brick and mortar store. Is it worth it? What does it take to open a store? How do you compete with big box companies like Amazon? Stay tuned!
Lizzie McGraw is an interior designer and the owner of Tumbleweed & Dandelion, a mainstay on the ever trendy Abbot Kinney Blvd. in Venice, CA. She established her home goods store over 25 yers ago and it remains the destination for scores of design and decor enthusiasts seeking anything from a custom made sofa to Tumbleweed’s own hand poured candles.Lizzie designed Tumbleweed & Dandelion with the intention of making sure everyone would feel welcome, whether they are spending money or not.
***
📲CONNECT with Lizzie:
Instagram: https://www.instagram.com/tumbleweedanddandelion/?hl=en
Website: https://tumbleweedanddandelion.com/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Lizzie's Book: "Creative Style: Liveable, loveable spaces"
"American Family Style: Decorating, Cooking, Gardening, Entertaining" by Mary Randolph Carter
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on increasing engagement on analyzing metrics. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
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Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you terrific at interior design, but maybe not so terrific at dressing yourself? How do you dress for a photoshoot, or visiting a job site? How do you ensure your outfits match your brand? And how do you adjust your wardrobe when your body changes? Today’s guest, Angela Foster, answers all this and more.
After 20 years as an executive in the fashion and beauty space, Angela Foster now helps high-achieving petite women feel more confident by creating a closet they love. Her clients show up prepared and confident to brand photoshoots, keynote presentations, and everyday life because they enjoy a wardrobe filled with clothes that fit their height, flatter their body shape, and that they love to wear.
***
📲CONNECT with Angela:
Facebook: https://www.facebook.com/AngelaFosterStyleCoach/
Instagram: https://www.instagram.com/angelastylecoach/
Pinterest: https://www.pinterest.com/5047055232cfd4923bc1db5efe60 95/
LinkedIn: www.linkedin.com/in/angelapetitestylecoach
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
5 Closet Staples: angelastylecoach.com/wingnut
"Find Your Red Thread: Make Your Big Ideas Irresistible" by Tamsen Webster
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Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on creating converting content. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you fresh out of interior design school and thinking about starting your own interior design firm? Today’s guest, Manuella Moreira, shares her journey on going from interior design school to branching out and starting her own firm. Stay tuned!
Since completing her studies at the New York School of Interior Design, Manuella has led projects of all phases and transformed homes in NY, CT, CA, FL, and across the U.S.Manuella has been repeatedly recognized for her efforts and received multiple awards including Rising Star, Gold Spirit Award and Design Excellence.She has been featured in The New York Times, Architectural Digest, HGTV, Forbes, Cottages & Gardens, Designer’s Today Magazine and Fairfield County Home.
***
📲CONNECT with Manuella:
Instagram: https://www.instagram.com/manuellamoreirainteriors/
Manuella's Portfolio: https://manuellamoreira.com/ct-nyc-design-projects/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Glory and Brand Website Design: https://gloryandbrand.com
"Advocate to Win: 10 Tools to Ask for What You Want and Get It" by Heather Hansen
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Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on optimizing your Instagram account. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Do you love designing every part of a home but the kitchen? It can be really challenging from a technical point of view. If you’re getting requests to design kitchens, how can you work around these challenges? Here’s a solution: collaborate with a kitchen and bath expert like today’s guest, Lesa Taylor!
As a Certified Kitchen and Bath Designer (CKBD) from the National Kitchen and Bath Association, Lesa solves the most difficult kitchen and bath challenges, by providing personalized and completely custom one-of-a-kind kitchen and bath solutions for clients’ unique needs, desires, and lifestyle. She is intensely thorough and invests in every project as if it was a design for her own home. Her kitchen and bath designs have been featured on HGTV 100 Day Dream Home!
***
📲CONNECT with Lesa:
Facebook: https://www.facebook.com/TayloredKitchensAndBaths
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Matterport: https://matterport.com
"$100M Offers: How To Make Offers So Good People Feel Stupid Saying No" by Alex Hormozi
"Let My People Go Surfing: The Education of a Reluctant Businessman" by Yvon Chouinard
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on solidifying your branding. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Today we’re joined by guest Alex Alonso, a retired marketer turned head interior designer at mr alex TATE design. Alex shares some insight on how to effectively use digital advertising to grow your interior design business.
Cuban-born Alex grew up under insanely humid Miami days. After attending Northwestern University and working in advertising in Chicago, Alex moved to Los Angeles where we worked in entertainment for many years. All along he perfected his craft in his true passion, design. His travels have taken him across five continents and function as a constant source of inspiration for his designs. A voracious collector, Alex is drawn to anything with a story.
***
📲CONNECT with Alex:
Instagram: https://www.instagram.com/mralextate/
Facebook: https://www.facebook.com/mralextate/
Pinterest: https://www.pinterest.com/mralextate/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands" by Jean-Noël Kapferer and Vincent Bastien
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on why Interior designers need to be on Instagram (spoiler alert: because 52% online brand discovery happens in public social feeds!). If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you an interior designer who would like to design for celebrity clients? Marley Majcher aka “The Party Goddess!” is here to share her secrets on how she attracted her celebrity clientele and how to leverage your business once you’ve made contact. She also gives us a crash course in neuroeconomics.
Marley is better known as “The Party Goddess!” or “The Profit Goddess!”. She is a force to be reckoned with in LA's event planning scene. Marley is the CEO of The Party Goddess!, a nationally acclaimed full-service event planning and catering company, and author of “But Are You Making Any Money?”, a witty and lauded business guide for entrepreneurs.
***
📲CONNECT with Marley:
Instagram: https://instagram.com/thepartygoddess
Twitter: https://twitter.com/thepartygoddess
LinkedIn: https://linkedin.com/in/thepartygoddess
Pinterest: https://pinterest.com/thepartygoddess
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"But Are You Making Any Money?: Stop Being Busy and Start Creating Cash" by Marley Majcher
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on why you need an Instagram strategy, the benefits of Instagram, and what you need to build your own Instagram strategy. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio.
Access the Webinar: https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Robots are coming to a restaurant near you! How the hell do we design for that?! Turns out there are quite a few things you may not know about restaurant and hospitality design. Today’s guest, Robert Ancill, shares his insight on interior design and architecture for restaurants and hotels, ranging from the psychology of design to robots replacing staff.
Robert Ancill has spent over 25 years in the restaurant industry, designing and overseeing the launch and operations of over 40 new restaurant brands and 500+ restaurant or café openings or remodels. His projects have taken him to 24 countries, where he has worked with clients in a wide range of businesses - from restaurants and hotels to offices and luxury homes. Robert is particularly experienced in franchising and development in international markets.
***
📲CONNECT with Robert:
Facebook: https://www.facebook.com/TNIdesignLA
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"Good to Great: Why Some Companies Make the Leap and Others Don't" by Jim Collins
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you experiencing anxiety and overwhelm running your interior design business? Well, you’re not alone! Today’s guest, Melissa Morris, is here to help. Melissa shares some tips on combating overwhelm and how to grow your agency by implementing processes and systems in your business. Get ready to get your time back!
As the founder of Agency Authority, a project management and operations consultancy for agency owners, Melissa Morris uses her 10 years of agency experience to help business owners maximize their team, increase their productivity, and grow their profits. Firmly committed to breaking the ‘long hours and bad pay’ stigma that plagues the agency world, Melissa’s team helps business owners and their team members do the work they love without sacrificing client satisfaction, the bottom line, or their own sanity.
***
📲CONNECT with Melissa:
LinkedIn: https://www.linkedin.com/in/melissavmorris/
Instagram: https://www.instagram.com/youragencyauthority/
Facebook: https://www.facebook.com/agencyauthority
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
ClickUp (Project Management Tool): https://clickup.com
"The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level" by Gay Hendricks
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Instagram has a new long-awaited feature available to all users; you can now add up to 5 links in your bio natively in the Instagram app. So is there really no need to use apps like Linktree anymore? Our Senior Social Media Manager, Abby, walks through the pros and cons of this new feature.
Got a topic for Mini News? Send it to [email protected].
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Why do interior designers get stuck in having the same results year after year? What’s required of a designer to push past this plateau? Life and business coach Jeannie Andresen is here to share some tips on systems, processes, and efficiency that lend to scaling your interior design business.
Jeannie is a life and business coach specializing in helping seasoned interior designers advance their businesses. Jeannie ran a recruiting business inside a Fortune 100 company for almost a decade. Her role included managing a team, attracting and retaining top talent, and coaching sales professionals to reach their business goals. Jeannie now focuses her business on teaching interior designers the processes necessary to run an organized, efficient, and profitable business.
***
📲CONNECT with Jeannie:
Instagram: https://www.instagram.com/jeannieandresen_/
Website: https://www.jeannieandresen.com
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change" by Stephen R. Covey
"You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life" by Jen Sincero
"You Are a Badass at Making Money: Master the Mindset of Wealth" by Jen Sincero
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Instagram Subscriptions are here, but it is a realistic way to make money? Are Instagram Subscriptions a good fit for you and your business? Stay tuned for this week’s Mini News to find out!
Got a topic for Mini News? Send it to [email protected].
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you having conversations with your clients about designing their homes around smart home capabilities and automations? If not, you’re leaving a lot on the table. Stay tuned to learn all about why you should be partnering with lighting, technology and electrical designers!
Joe Borress is the Founder of Tri Star Electric & Automation, a full service lighting, electrical, home automation design and consulting firm for the ultra-luxury residential market. He has created exceptional lifestyle-driven experiences in some of the most beautiful homes in the Country. Throughout his 30-year career, Joe has worked with celebrities, high-net worth individuals, and renowned architects in the ultra-luxury residential markets of New York, Greenwich CT, and Southern CA.
***
📲CONNECT with Joe:
Instagram: https://www.instagram.com/tristarelectric/
Website: https://joeborress.com/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
“The Evolution of a Cro-Magnon” by John Joseph
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Is TikTok getting canceled? Well, that remains to be seen, but parent company ByteDance is doubling down with a new app called Lemon8. Why is that important for interior designers? Tune in to this week’s Mini News sesh to find out!
Got a topic for Mini News? Send it to [email protected].
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Did you know that marketing your interior design business via video on your social channels is more than just showing the pretty spaces? That’s right - it’s about storytelling. Today’s guest, Jude Charles, is an expert in storytelling, filmmaking, and marketing. We discuss how interior designers can create 10 stories in their business to attract and close the right client, plus how to incorporate it in your marketing, and much more!
For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.
***
📲CONNECT with Jude:
Instagram: http://instagram.com/judecharles
Website: http://judecharles.co/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
Jude's previous episode: https://youtu.be/ISR_ypRb4-k
LuAnn Nigara docuseries: https://www.youtube.com/live/F0QRVIDk6Kk?feature=share
Get the 10 storytelling prompts: judecharles.co/wingnut
"The Seven Levels of Intimacy: The Art of Loving and the Joy of Being Loved" by Matthew Kelly
🏠FOLLOW Wingnut Social:
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Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you a new interior designer trying to figure out what to post on social media? Are you a veteran designer with lots of content to post, but not sure how to split it up? On today's Mini News, Darla shares some info from Wingnut's new "Instagram for Interior Designers" course. Stay tuned to learn about content pillars and content mixes, and you just might develop a new social media plan today!
Got a topic for Mini News? Send it to [email protected].
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Do you struggle to have the difficult conversations? Are you a business owner or manager who wants to be a better leader? Do you want to find confidence, success, and even love? Life coach David Wood believes having difficult conversations is the doorway to a better life. In this episode, he outlines the 9 tough conversations of powerful leadership to help improve communications with teammates, partners and clients.
After life as a consulting actuary to Fortune 100 Companies, David built the world’s largest coaching business, becoming #1 on Google for “life coaching”. He believes the tough conversations we avoid are our doorways to confidence, success and even love - in both work and life. David coaches high performing entrepreneurs, executives and teams - and even prison inmates - to amazing results AND connection. One conversation at a time.
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📲CONNECT with David:
LinkedIn: https://www.linkedin.com/in/focus-ceo
YouTube: https://www.youtube.com/c/ExtraordinaryFocuswithDavidWood
Twitter: https://twitter.com/focusceo
Facebook: https://www.facebook.com/extraordinaryfocus
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
David's previous episode: https://youtu.be/p_3shxCRoDc
"Mouse in the Room" book: https://mouseintheroom.com
"Loving What Is" by Byron Katie
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Did you hear the latest Instagram news? Instagram is currently testing new ad placements, so you may start seeing ads in your search results and as reminder notifications. Tune in and learn all about these new ads, plus how these ad placements may help get your business discovered.
Got a topic for Mini News? Send it to [email protected].
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
So you’re a business owner considering getting a trademark. But can you even get the trademark, or is it worth it? If you've got limited funds and energy, what do you trademark first: your business name, your product name, or your logo? Once you have a trademark, what can you do with it? Do you really need a lawyer, or can you DIY it? Answers to all this and more from this week’s guest, trademark expert Samantha Bradshaw.
Samantha thrives on the contagious passion from fellow business owners. She uses that to help them get InLine, creating the confidence and legal foundation necessary in any successful business. InLine Legal delivers affordable, price predictable and convenient legal services to your business so you can focus on actually running it.
***
📲CONNECT with Samantha:
Instagram: https://www.instagram.com/inlinelegal/
Website: https://www.inlinelegal.com/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
Trademark Quiz: https://www.inlinelegal.com/trademarkquiz
"We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power" by Rachel Rodgers
"Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machin" by Mike Michalowicz
Mike Michalowicz episode: https://youtu.be/RZf_0PKxMQs
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Recessions can be terrifying for business owners. You may be wondering, how can I continue to run my business through an economic downturn? Do I have to lower my prices? Will I lose clients? Don’t fret - Austin-based interior designer Laura Pankonien is here to discuss how she successfully runs her design and construction firm during a recession, plus how she managed to start her business during the 2008 recession. Laura shares some “recession proof" strategies to keep clients coming even with lowered budgets. Stay tuned!
Laura Pankonien is an Austin-based interior designer and founder of design and construction firm The Pankonien Group (TPG). Through her 16 years in business, Laura has made a name for herself through her full-scale home projects as well as kitchen projects, becoming known as a go-to kitchen designer in the region. In 2022, Laura opened Austin’s first curated homewares store of its kind—Bleu by TPG—in Davenport Village. She has been featured in Southern Living, House Beautiful, BHG, and more.
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📲CONNECT with Laura:
The Pankonien Group: https://www.instagram.com/thepankoniengroup/
bleu (Laura's Showroom): https://www.instagram.com/bleubytpg/?hl=en
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The Enneagram" by Helen Palmer
"Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business" by Gino Wickman
🏠FOLLOW Wingnut Social:
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
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Apple Podcasts: https://apple.co/3RJzmtK
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Did you know scaling your business can actually be accomplished by simplifying it? Rebecca Hay joins us to discuss why leveraging the power of process allows entrepreneurs to upscale their business. Listen and learn about developing repeatable systems and how to stick to them, dealing with conflict, and how to increase your confidence so you can design the business and life of your dreams.
Rebecca Hay is an international speaker, podcast host, business coach & CEO of Rebecca Hay Designs. In addition to running her design business, she helps interior designers around the world find entrepreneurial freedom - time, money, & creativity without sacrificing the things that matter most. Rebecca values collaboration over competition and shares a uniquely candid approach.
***
📲CONNECT with Rebecca:
YouTube: https://www.youtube.com/@RebeccaHayDesigns
Instagram: https://www.instagram.com/rebeccahaydesigns/
Pinterest: https://www.pinterest.ca/msrebeccahay/?eq=rebecca%20hay&etslf=3668
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell/
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
A Well-Designed Business® | Interior Design Business Podcast: https://podcasts.apple.com/us/podcast/a-well-designed-business-interior-design-business-podcast/id1084245525
"The E-Myth Revisited" by Michael E. Gerber
🏠FOLLOW Wingnut Social:
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
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Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
How to Get a Better Explore Page With This New Instagram Feature: Did you know that you can tell Instagram what your interests are so they can show you more content that you actually like? You can get a better explore page with this new Instagram feature, “Manage Interests.” In this episode, Darla guides us through the process, and here are the steps:
1) Click the hamburger icon at the top right of your Instagram profile page.
2) Go to Settings.
3) Go to account.
4) Go to manage interests.
5) Select your interests from the provided categories and start seeing more of what you like and less of what you don’t!
ASMR: “ASMR stands for autonomous sensory meridian response; a term used to describe a tingling, static-like, or goosebumps sensation in response to specific triggering audio or visual stimuli.”
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Do you find yourself trapped in terror town when it comes to running your business? Strategy Advisor and Fractional COO Jessica Lackey joins us to discuss taking the right level of challenge to make sure fear isn’t running your business. Jessica explains how this can be applied practically for interior designers and home pros to avoid stagnancy and balance “risky” decision-making with more certainty.
Jessica Lackey is a Strategy Advisor and Fractional COO for soul-centered entrepreneurs and small businesses. She combines her deep experience in strategy consulting, Fortune 500 operations leadership, and a coaching practice to radically transform you and your business for sustainable success. She offers group programs, 1:1 business and operations consulting, and Fractional COO services.
***
📲CONNECT with Jessica:
LinkedIn: https://www.linkedin.com/in/jessica-lackey/
Instagram: https://www.instagram.com/jessicalackey_consulting/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level" by Gay Hendricks
🏠FOLLOW Wingnut Social:
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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After Elon Musk's success with Twitter Blue, Meta is following suit with Meta Verified, a subscription bundle to help you establish and grow your presence on Instagram and Facebook. With Meta Verified, you get verification with a government ID, proactive account protection, access to direct account support and more. On today's Mini News sesh, Darla walks us through all the features of Meta Verified, shares why she decided to join the waitlist, and how you can use Meta Verified to leverage your business and marketing.
Join the waitlist to get Meta Verified: https://about.meta.com/technologies/meta-verified?campaign_id=19725375025&extra_1=s%7Cc%7C649038763560%7Ce%7Cmeta%20verified%7C&placement=&creative=649038763560&keyword=&gclid=CjwKCAiAmJGgBhAZEiwA1JZollGZV2FMmBpRHmdCwDhCa9wUs1QZFnmB54PIagv-GCGX3Ic3ZXqEHRoC5uEQAvD_BwE
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
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Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
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Do you have a positioning statement for your business? What is positioning anyway, and how is it different from branding? Darla explains the importance of positioning, how it differs from your branding, and how a perfect positioning statement can help you reach your ideal clients.
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Want to know how to get discovered by more clients on Instagram for your interior design business? Darla is here to help with a quick tip on optimizing your Instagram bio! Did you know that your handle and username are the only two searchable fields on Instagram? Check out these tips for improving your bio and start getting discovered by more clients on Instagram!
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
If you're a business owner, how important is utilizing social media for your business? Do you really need to get on camera? Allison Handler of Allison Handler Design joins us to discuss how she made a million-dollar business in less than 2 years, largely to the credit of her social media accounts. Allison shares how she utilizes her socials, how they helped her grow her business, and how her social media converts to lots of paying clients.
It all begins and ends with relationships. Allison Handler Design prides itself on building and maintaining incredible relationships with both clients and vendors, working hard every day to make sure that a client’s wants and needs are satisfied by keeping a close-knit but wide-reaching team of vendor partners on hand to seamlessly execute the vision. As lead designer and visionary, Allison oversees all projects, ensuring the AHD aesthetic is incorporated while keeping the client’s personal preferences.
***
📲CONNECT with Allison:
Website: https://www.allisonhandlerdesign.com
Instagram: @allisonhandlerdesign
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
A Well-Designed Business® | Interior Design Business Podcast: https://podcasts.apple.com/us/podcast/a-well-designed-business-interior-design-business-podcast/id1084245525
"Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too" by Gary Vaynerchuk
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Have you ever received a comment on Instagram that seems suspicious? Do you get a lot of comments that say “promote it on,” “DM us,” and more? On today’s Mini News sesh, Darla is walking us through how to stop spam comments on Instagram by using the hidden words tool in your profile settings. Stay tuned to learn how to stop bots from commenting on your posts!
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Feeling tapped out in your business but not sure how to delegate, or even where to start? Today’s guest Shanice Miller specializes in business productivity and project management, and she has lots of tips and tricks that will leave you feeling equipped to begin streamlining tedious processes and allow space for creativity. Shanice discusses which admin items service-based business owners tend to lose the most time doing, how automating your business frees up time and space for creativity, and defines the difference between an SOP, a template, and an automation. If you’re ready to start taking some work off your plate as a business owner, don’t miss this episode!
Shanice Miller is a business productivity consultant, specializing in project management, who helps businesses save hundreds of hours—and thousands of dollars—by identifying and creating solutions for operational inefficiencies.
***
📲CONNECT with Shanice:
LinkedIn: https://www.linkedin.com/in/shanicemiller/
Instagram: https://www.instagram.com/tasklygroup_/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
Asana: https://asana.com/
ClickUp: https://clickup.com/
"The Defining Decade: Why Your Twenties Matter--And How to Make the Most of Them Now" by Meg Jay
Check out tasklygroup.com/darla for a free training on HOW TO GET TO 6 & 7 FIGURES WHILE DOING LESS.
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Dr. Aaron Ahuvia is an expert in the psychology of brand love and happiness. But what really is brand love? And how can you use psychology to attract more clients to your brand? Dr. Ahuvia says if you want consumers to truly love your products, they need to either resemble people or connect to people in the consumer's mind. Check out this episode for more fascinating tips!
Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn, teaches in the Human Centered Design program, and is also faculty at the Penny W. Stamps School of Art and Design. He is widely regarded as the world's leading expert on brand love. He is the author of a popular book explaining the psychology of brand love titled The Things We Love: How Our Passions Connect Us and Make Us Who We Are, which Amazon has named one of the best 20 business books of 2022.
***
📲CONNECT with Aaron:
Website: thethingswelove.com
LinkedIn: https://www.linkedin.com/in/aaronahuvia/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
"Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen" by Zoe Chance
"The Things We Love: How Our Passions Connect Us and Make Us Who We Are" by Aaron Ahuvia
🏠FOLLOW Wingnut Social:
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Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Nicole Lashae Ben joins us today to discuss the changes in interior design and sales processes in a virtual world, the latest trends in the interior design industry, and how interior product companies can get ahead of the trends. Nicole also shares some wisdom on how to understand your clients' needs, the difference between social selling and social media marketing, and much more.
Nicole Lashae Ben has always had a passion for interior design and design strategy. After earning her BFA in Interior Design from Syracuse University and MA in Design Management from Savannah College of Art and Design, Nicole went on to work in sales for a handful of international interior product companies including Lamin-Art, USAI Lighting, and Koroseal. She started Thrive In Design to help interior product companies take deep dive into their customer's journey and reimagine an experience that doesn't solely depend on in-person interactions.
***
📲CONNECT with Nicole:
LinkedIn: https://www.linkedin.com/company/thriveindesign
Instagram: @thriveindesign
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned: "The 4-Hour Workweek" by Tim Ferriss
🏠FOLLOW Wingnut Social:
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Twitter: https://twitter.com/wingnutsocial
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Huge news this week - Instagram photos are making a comeback in 2023! Instagram is switching focus back to photos and less videos this year. Social Media Manager Hayden is here to weigh the pros and cons of this update and share information straight from head of Instagram Adam Mosseri.
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⭐️Instagram gained its original popularity by featuring still images, giving users a place to share all their new memories they captured on their phones - remember that phone cameras were newer technology back then. After the feed post gained its hype, they released the story feature to combat against Snapchat’s rising popularity. User focus shifted to stories because at the time, that was a great way to grow your account as Instagram rewards users that use its newest features. Given the various algorithmic shifts, the original focus of the app has largely been overshadowed by Meta’s broader business push. While Instagram popularity has grown, it’s also become more cluttered and less focused on how they originally gained popularity.
⭐️Mosseri said in his recent IG story, “ I think we were overfocused on video in 2022 and pushed ranking too far, and basically showed too many videos and not enough photos. We’ve since balanced, so things like how often someone likes photos versus videos, and how often someone comments on photos versus videos, are roughly equal, which is a good sign that things are balanced.” Mosseri further notes that photos will remain a key focus for the app, and that maintaining the right balance in this respect will be key. Although, as we have seen in the past, whatever performs the best and keeps user on the app the longest is what will stick. For interior designers, this can be a very exciting change! No more endless filming of projects and more focus on using the still images that are quick and easy. Making your videos into reels can be very time consuming and something that many of people don’t want to do, or just don’t really know how. Having the ability to upload pictures and them still get extensive reach will be a positive change for interior designers.
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
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Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
It’s officially tax season and it’s time to get all of your paperwork together. W2s, W9s, 1099s - what are all of these documents? Tax practitioner Aaron Smyle joins us today to offer tax advice, define the differences between employees and independent contractors, and what you need to do to set your business up for success.
Aaron Smyle MBA, MST is an Enrolled Agent (EA), a federally-authorized tax practitioner who has technical expertise in the field of taxation and is empowered by the U.S. Department of the Treasury to represent taxpayers before all administrative levels of the Internal Revenue Service for audits, collections, and appeals.
***
📲CONNECT with Aaron:
Website: https://www.smyleandassociates.com/
Instagram: @smyletaxes
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned: "Let the Great World Spin" by Colum McCann
🏠FOLLOW Wingnut Social:
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Did you know Meta is shutting down Facebook Creator Studio? This sounds like a big deal, however, not to worry - all those features will be moved into Meta Business Suite. Emily is here to walk us through the latest Facebook updates and how the new Meta Business Suite will have increased functionality to manage your Facebook and Instagram business accounts.
***
⭐️Meta is shutting down Facebook Creator Studio. This sounds like a big deal, however, not to worry - all those features will be moved into Meta Business Suite. Facebook Creator Studio is Facebook’s built-in tool that lets you create and schedule Facebook and Instagram content for your business profiles. You can manage your page content; track posts, insights, and analytics; manage your inbox like your comments and DMs - all in one place via Facebook Creator Studio. So why would Meta get rid of this tool? They are taking all of these features and putting them into the Meta Business Suite, which is formerly known as Facebook Business Manager, which is a tool with backend access to your pages and settings as well as your ads manager and more.
⭐️What’s the point of getting rid of Facebook Creator Studio? Meta wants to streamline things and have everything in one spot. You used to have to visit a specific url to access the creator studio, but now you just have to go to business.facebook.com to access Meta Business Suite. Meta states, “We’re actively working to bring Meta’s creator tools together in one place. You can access all of your content and data when you switch. After trying the new creator experience in Meta Business Suite, you can switch back to Creator Studio.” In terms of functionalities, it seems that Meta Business Suite may have more to offer. You’ll be able to see your notifications for Facebook and Instagram; your messages and comments; plus you’ll be able to create, schedule, and post stories, reels, and more. It’ll also be easier to utilize the ads manager.
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
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Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Meredith founded the “House of Huck” in 2020 as a passion project. She gave herself an ultimatum: If she wasn’t successful in three years, she’d go back to the corporate world. But in one year, she transformed her business into a full-time career.
She’s leveraged her unique background in corporate sales—and some genius social media marketing tactics—to build a thriving business. In this episode of Wingnut Social, Meredith shares some business tips for new interior designers that you just can’t miss!
Connect with Meredith Huck
Resources & People Mentioned
Why House of Huck grew quickly
95% of Meredith’s clients have come from social media. How does she leverage various platforms to gain visibility?
Meredith got in front of the camera. It allowed people to learn about herself and her life. She also embraced a unique social media marketing strategy: Throwing a scavenger hunt.
Meredith chose 5 local businesses, bought gift cards, and hid them around town. You had to follow her on social media and answer a riddle to find the gift card(s). Once someone found one, they had to tag her in a post.
She gained followers, gave back to her community, and it even led to a request for a design consultation.
Why Meredith doesn’t want to grow and scale a team
Meredith is struggling with a great problem to have: Getting too many requests for her design services. She’s learning how to take discovery calls, explaining how her process works, and scheduling out (sometimes weeks or months).
She sets the expectation that it may be weeks before she can connect back to work on their project. But then she communicates via email, notes in the mail, etc. She’ll have those clients work on creating a Pinterest board to fill in the gap during those weeks.
Meredith is busier than ever, but she isn’t interested in growing and scaling a team right now. She loves what she does and chooses to outsource when necessary. She works with a virtual assistant and outsources renderings and sourcing tasks.
Business tips for new interior designers
What has Meredith learned from her first couple of years as a new interior designer?
Tip #1: It’s not just about charging a design fee. Whenever you can, open up wholesale accounts and purchase furnishings directly from them. A large portion of Meredith’s revenue has come from the margin she makes on furnishings.
Tip #2: Trust your gut. Meredith agreed to do some design work for a couple despite seeing numerous red flags. Meredith requires her clients to request revisions within one week of her design presentation. After her design presentation, this client asked for more than a week to decide. Two months later, they asked her for a refund of her design fees.
Tip #3: Don’t take every job that comes your way. Only work with people who appreciate what you’re doing for them.
Meredith shares more tips, tricks, and business strategies in this episode of Wingnut Social. Check it out!
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What are the latest Instagram updates in 2023? Social Media Manager Abby is here to share some exciting new features coming to Instagram this year, including Group Profiles and Collaborative Collections. Tune in to see how you can take advantage of these new features as an interior designer and business owner.
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⭐️Last year, Instagram’s main goal was transparency, which was demonstrated through insight updates and peeling the curtain back on the algorithm. This year, one of their biggest initiatives is connection: connecting people to things they love, and connecting them to one another. They are testing some new updates, including group profiles. Yes, it’s exactly what it sounds like. Group profiles are a place where you can have multiple users post to it. What will this look like? When you’re logged into an account that has access to a group profile, whenever you go to share any type of content (stories, reels, or feed posts), you’ll have the option to share it to your personal profile or to share it to the group profile…or both! Think of it as Facebook groups, but on Instagram. This could change a lot for social media agencies in particular as it won’t require you to log in to all of your clients accounts but rather simply have access via a group profile. It will also be great for teams that have a social media account and have multiple posters without risking a security breach.
⭐️Another update coming to Instagram in 2023 is Collaborative Collections. Collections can be found in your saved photos on Instagram and are great for staying organized. Let’s say you have 10 kitchen pictures saved, and 1 bathroom picture, but you don’t want them all mixed up. You can create separate folders, or collections, for different spaces. Previously, these collections have been private to individual users. These collections will now be able to be collaborative shared and added to by other users. For interior designers, this will be great because you can share these collections with other team members. Think of it as a Pinterest board or a mood board. You can use collaborative collections to save your ideas and share them with one another.
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Why is SEO so critical for your brand’s online presence?
How does it help you compete with other interior designers? Why is ongoing SEO the key to keeping your interior design business ranking on Google?
The biggest piece of misinformation that we hear about SEO is that it’s a “one-and-done” service that’s complete when your website is created. That couldn’t be further from the truth. Ongoing SEO, when done correctly, is your key to remaining competitive. Gavin—Wingnut’s resident SEO guru—covers this important topic in this episode of Wingnut Social!
Resources & People Mentioned
How ongoing SEO can boost your business
When your website is created and SEO-optimized, you can’t just set it and forget it. You can’t just run ads and call it good. Why? 80% of people searching on Google ignore paid ads. Secondly, most people won’t go past the first page of search results. So your business needs to be ranked in the top 10 search results.
How do you achieve that? You have to track and measure the impact of your work and adjust your SEO continuously. You can make adjustments as you go to make sure your pages stay on the first page of Google’s search results.
Your competition’s SEO tactics are constantly changing. If you’re ranking for a keyword and it falls from #2 to #10, you need to make some adjustments or you’ll lose traffic. If your competition is ranking for keywords that you used to rank for, changes need to be made.
That’s why a robust and ongoing SEO strategy can mean the difference between being flooded with clients—or being irrelevant.
Your clients have questions—make sure you provide the answers
When it comes to blogging, people think they need to produce a chunk of new content once a month and they’re okay. Gavin points out that blogging is a great strategy and you need to do it. However, you have to keep in mind that Google is trying to connect people who have questions with the answers they’re looking for.
5–10 years ago, people would stuff keywords into a blog and rank for it. Google is now an intelligent platform that can’t be fooled. If you’re keyword stuffing, your content won’t rank. When you write content, focus on answering questions that your ideal client is searching for.
What questions are they asking? How do YOU provide the best answer and share value? The keywords and phrases you use reflect your ability to understand your customer. If you have a great idea of what your customers are looking for and provide them value, you’ll see a bump in SEO.
What tools can you use to help you write SEO-optimized content? How does Google’s algorithm play a role in your success? Listen to the whole episode to learn more about ongoing SEO’s impact on your bottom line.
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Twitter advanced search for mobile is here! Is there a tweet you’ve been trying to find forever, or do you want to clean up some of your old tweets? Twitter is launching a new “advanced search” feature on the mobile app that will provide users with a range of filters when searching for content. Social Media Manager Hayden is here to walk us through the latest developments.
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⭐️Twitter’s advanced search on mobile will provide you with a range of additional options when searching for content, including accounts mentioned, date ranges, personal mentions, hashtags, and like and retweet counts. All of these qualifiers are already built into the app, and are available in the Advanced Search tab on desktop - but until now, they haven’t been easily accessible on mobile. You’ll also be able to use these additional search parameters when conducting a tweet search on an individual user’s profile.
⭐️This new feature can be a very helpful addition for businesses and interior designers when trying to search things that are specific to your field. If someone is looking for interior design trends, they will be able to easily search any of these in the new Twitter advanced search option. Being able to search tweets with large amounts of retweets and engagement will be a fantastic way to identify content that is trending currently.
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
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Anne Gillyard—along with Jodi Arellano—own and operate GrOH! Playrooms, specializing in educationally-based children’s interiors. They strive to create spaces full of color, joy, fun, and playfulness that encourage your child’s development. But how did they choose to niche down into something so specific? How have they built a thriving play-focused business? Anne joins Darla to discuss all things marketing, niching down, and incorporating play into your child’s every day.
What You’ll Hear On This Episode of Wingnut Social
Connect with Anne GillYard
Resources & People Mentioned
How Anne landed on a niche in playrooms
Anne worked in early education for years as a teacher and curriculum designer. But her expertise is play. She always wanted to be an interior designer but never thought she’d land there. Now, she designs family rooms, playrooms, bedrooms, and outdoor spaces where the intention is to live, breathe, and move around with your kids.
When they launched GrOh!, they were worried they wouldn’t survive if they niched down too far. So if a client asked them to do something outside their scope, they quickly agreed to it. But it wasn’t where they thrived. Once they fully committed to their niche, they took off. Now they have a waitlist of 6+ months.
How to choose your interior design niche
Anne says to pour your favorite drink, get comfy, and spend some time thinking. What lights your fire? What takes the least amount of energy to brainstorm about? When you complete a project, what are you proud of? How can you make your experience special? What can you do to make your relationship with your client wonderful and easy?
Reflect after every project and determine what you enjoyed—and what you didn’t. What did you find to be easiest? Anne once created a gorgeous custom kitchen, designed to help create independence for kids. While the project was a smashing success, they didn’t enjoy the work. Now, they only focus on what they love.
How GrOH! Reaches their ideal clients
In December 2019, GrOH! had committed to only doing commercial spaces. A few months later, because of covid, no one was going to commercial play spaces—maybe ever again. So they pivoted to residential spaces. Word-of-mouth wasn’t a possibility at that point. So what marketing stuck?
They invested in photography immediately. Then they hired social media out to professionals (Wingnut Social, of course) and the change was transformative. It’s allowed them to niche and establish themselves as go-to experts. Since then, 99% of their clients find them through social media.
And Anne is a social media genius. Her content is eye-catching, playful, and educational all while perfectly showcasing their designs. How has she found such social success (aside from Wingnut Social, of course)? She shares her tricks of the trade in this episode. Don’t miss it!
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Have you received a suspicious "Giveaway" DM on Instagram, or been followed by an account that may be impersonating someone? On today's Mini News, Emily walks us through some new account safety features that have been added on Instagram to help users regain access to their accounts if they find themselves locked out or hacked.
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⭐️Instagram has added some new tools to help users regain access to their accounts if they find themselves locked out or hacked. The new recovery center is at instagram.com/hacked. The con is most help options just direct you to the Help Center, which already existed, to help you troubleshoot your issue. In other words, you’re not being put in touch with a real person at Instagram Support. However, the pro is this tool makes the recovery and troubleshooting process much more streamlined. You’re provided quick, easy access to steps you can take depending on your issue.
⭐️A great new safety measure Instagram has provided is this: if you find yourself locked out of your account, you can choose two of your Instagram friends to confirm your identity and get back into your account. Instagram is also testing measures to combat impersonation and ways to help prevent hacking before it happens. There have been many instances where people impersonate design businesses and run fake giveaways to get other users’ info or hack their accounts. Instagram is testing a feature that sends warnings if an account that is suspected to be an impersonator follows you, or if an account that may be impersonating a business sends you a DM.
⭐️How can you keep your Instagram account safe before any of this happens to you? Use a strong, unique password with numbers, letters, and special characters. Don’t use this password for anything else. Change your password regularly, at least once a year. Ideally, you should change your password every few months. Lastly, turn on your two-factor authentication in Settings under Privacy and Security. You’ll get a login code when you sign in on a new device, so it offers a little extra security for your account.
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Molly Schoneveld is the award-winning PR strategist behind the luxury public relations firm, The Storied Group. She represents the industry's top interior designers, celebrities, and hotels, i.e. “Talented faces, spaces, and places.” She has 20+ years of experience with press placements in Architectural Digest, ELLE Decor, Vogue, and more. And she knows the secret to getting your interior design work published. What is it? Find out in this episode of the Wingnut Social podcast!
What You’ll Hear On This Episode of Wingnut Social
Connect with Molly Schone
Resources & People Mentioned
The secret to getting your interior design work published
What’s the secret? It all comes down to photos. Now—likely starting with Covid—many magazines will not do reshoots. What you provide them in your pitch is what will get published. So you need to give them enough photos to publish a full story. Luxe Magazine has design features that can be as long as 10–12 pages. That’s why you need to provide a variety of photos.
But Molly emphasizes that you don’t need the best photographer in the business. Why? You need to be able to afford someone who will provide you with a full range of images. What does that look like? If you want to get featured as a full home tour, you need 25–30 images of your work.
Molly landed one of her clients a feature in AD Digital. It was the home of a celebrity chef and a big-name interior designer. They didn’t reshoot the project. The photos Molly sent them were the photos that ran. The bar is high, and if you want to get into AD, you’ve got to be so much more than good. The photos you send must be shot knowing they’re going to be run in the magazine.
Do you need to hire a photographer with connections?
Molly points out that working with a specific photographer who has previously done work with the magazine you want to get published in can give you an advantage. But the advantage isn’t that the photographer can get you published—it’s that they know what the magazine is looking for. They understand the angles publications like, the styling they like, and the vignettes they prefer. Those are the things a photographer can help with.
But a magazine won’t say yes to a project solely based on the photographer. There are factors at play that are 100% out of your control, like editorial calendars, previously published homes and kitchens, and much more. But you can control your images. So work with a photographer who understands what magazines are looking for.
Make your photography stand out by using a stylist
Look at a potential photographer's social media. What is their aesthetic? That’s what you’ll end up with for your social media. What else is important? Molly believes that bringing in a stylist to bring life to your images makes the biggest difference. Magazines do this all the time. If magazine editors rely on them, designers should see them as someone who can bring their vision to life in a different way. That—coupled with a photographer versed in magazine photography—can make a huge impact.
Can you post photos online if you want them published in a magazine? Does it pay to have celebrity clients? Molly answers these questions and so much more in this episode. Don’t miss it!
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Elon Musk’s latest Twitter updates may include the addition of longer videos and tweets up to 4,000 characters. Social Media Manager Hayden is here to walk us through these potential updates, the pros and cons of Twitter going long-form, and how this could impact your interior design business.
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⭐️Twitter is planning to give users more capacity to share longer posts, either in video or text form, within the app. As you probably know, Twitter has been on shaky ground over the past few months with Elon Musk’s acquisition. There have been lots of updates, like Twitter Blue: an opt-in, paid monthly subscription that adds a blue checkmark to your account and offers early access to select new features. Musk has mentioned wanting to add YouTube-like features into the app, enabling users to post longer video, in order to keep viewers from on the app instead of switching to another app to consume video content. He’s also said that longer tweets are coming soon, possibly up to 4,000 characters. Short-form content has been the foundation of Twitter since its inception, so this will be a big change for your Twitter feed. There is no set date as to when these features will roll out, or if they’ll be available to all users or just Twitter Blue subscribers.
⭐️Longer tweets will appear as normal, displaying around 280 characters, with the message “show more” to expand into a longer panel. This allows for users to share longer tweets without disrupting the normal Twitter stream feel. There is also a possibility that, rather than “show more,” it will display how many characters remain in the tweet (ie “remaining 3,000 characters”). It’s possible that displaying this remaining character number and indicating how long the tweet is may reduce the amount of interaction with the tweet. Users may also grow tired of clicking to expand longer tweets and stop interacting with those altogether. Another concern is whether or not Twitter users are asking for this feature to begin with. Most users gravitate to Twitter because of its short-form nature.
⭐️What does this all mean for interior designers? Long-form content on Twitter could be a great way to share about your business and tap into an audience that you may not have been able to connect with previously via short-form content. You may have felt limited in the past by Tweets with a lower character count. Regardless, we recommend that you take advantage of as many platforms as you can to get your business out there! The easiest way to do this is by repurposing content that you’ve already created for other platforms, like Instagram and TikTok, and posting that to Twitter as well.
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Maria Killam is a decorator, stylist, speaker, educator, and true color expert in interior and exterior design. She’s also the creator of the Killam Color System™, a proven system for choosing color that anyone can learn.
Maria has always shared her work on her blog and has thousands of readers. But her Instagram never took off—until recently. Maria leveraged a popular Instagram trend and grew to 100k+ Instagram followers in mere weeks. Learn how she did it in this episode of Wingnut Social!
What You’ll Hear On This Episode of Wingnut Social
Connect with Maria Killam
Resources & People Mentioned
The evolution of Maria’s business
Maria Killam launched her career while working in a paint store. She took a color course and learned how to accurately describe colors. As she helped clients choose the right colors for their homes, she started painting out large color samples and used them over and over again.
She saw that beiges always had the same undertones: pink-beige, green-beige, yellow-beige, etc. The undertones expanded from there. Her goal is to help her clients understand undertones so their design choices are complementary and timeless.
Maria created a color wheel tool to help people identify the undertones in their spaces to choose the right neutrals. Now Maria offers online courses and eDesign to help both designers and homeowners create timeless spaces.
Keep listening to learn how understanding color and undertones influences every design choice you’ll make.
Maria’s Strategy to gain 100k+ Instagram followers
Maria has spent a lot of time on Instagram. Why? Because people judge you as a marketer, designer, and businessperson based on your number of Instagram followers. They’re either impressed—or not.
One day, Maria was watching an influencer who did a “10 ways to do something…” video series that they split into 10 parts. It was a light-bulb moment for Maria. So she launched her own 10-part series: “10 Finishes that Immediately Date Your New Build.” Her Instagram following grew by 100,000 followers in a matter of weeks.
Instagram is trying to be like TikTok. It’s ALL about video. It worked for Maria because her no-nonsense personality was fully expressed in these videos. Before, she followed different random trends. Secondly, you build trust faster when they watch a video. If you’re not on video, you’re going to be behind. So how do you get started?
Start sharing videos on your stories. They’re only 15 seconds and get you comfortable in front of the camera. Maria felt extremely awkward in her first videos. But you have to go through that awkward phase to become a rockstar on video. Maria has attracted a whole new audience. Learn how you can do the same in this episode of Wingnut Social!
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Are you shadowbanned on Instagram?! How do you find out, and more importantly, how do you fix it? Social Media Manager Abby is here today to walk us through a new Instagram feature that will show you whether or not your content is getting recommended to other users (a.k.a. if you're shadowbanned or not). This new Instagram feature will also tell you exactly how to fix your shadowban and get your content out there again!
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⭐️One of Instagram’s main goals in 2022 was to be more transparent with its users. We’ve seen this goal met as Instagram has been more open about how the algorithm works, plus they’ve launched a few new helpful features for creators. The latest update will allow users to see whether or not their content is eligible to be recommended in places like the explore page or the recommended feed. In other words, you’ll be able to finally find out whether or not you’ve been shadowbanned. Shadowbanning is when you are boxed out of a social media platform because the platform is preventing your content from reaching other users. Not only will you be able to see the status of your account, Instagram will provide pointers on how to rectify past issues that have gone against their community guidelines, so you’ll have the opportunity to correct this issue and get your content back out there.
⭐️To access this new feature, go to your profile on Instagram. Click the menu. From there, you’ll click Settings, Account, and Account Status. On this page, it will show you whether or not you’ve posted something that would affect your account status, or prevent your content from being recommended to other users. If everything is in good shape, but you still aren’t seeing the results you’d like with your content, then it’s time to address if your content is just not resonating with people. Overall, this update is extremely helpful. Before this update, if someone let you know they weren’t seeing your content, or if you noticed in your Insights that your reach had dropped, you wouldn’t have known why. You may have assumed you were shadowbanned. This update dispels that myth and you’re able to find out the exact reason why your content may not be getting pushed out - or if you just need to improve your content.
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you getting burnt out by running a traditional interior design firm? Then check out this show with Alexis Peters - you just might change your business model. Today’s guest is Alexis Peters of “Home Styling by Alexis,” and we discuss the importance of offering virtual services to your clients, as well as the perks to becoming a completely remote interior designer.
Alexis Peters fundamentally believes that every single person on this planet deserves to live beautifully regardless of their income. Beauty & affordable go hand in hand in her book. Alexis' background as a production designer for feature films is where she learned how to stretch the dollar crazy far and the results were thrilling. Craving to help as many people as she could live beautifully, Alexis started an interior design business specializing in Virtual Design.
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⭐️Alexis specializes in virtual design. She wanted to build a business where she could travel and be anywhere she wanted, yet still be making money. Coming from a film background, she transitioned into a design career after helping her mom redesign her home over FaceTime during the pandemic. She believes all businesses should offer virtual design to increase their sales. When you go digital, there are no limitations on who you can serve. Alexis started her business by reimagining spaces for locals, but realized she could access a wider clientele by designing via FaceTime or Zoom. This career choice still allows her to help others, but now she can embrace more free time and stay comfortable at home. Alexis describes this as, “I still get to have my life, and be creatively fulfilled and help people.”
⭐️Alexis fell in love with design as a child visiting one of her family member’s mansions. She felt so inspired by the gorgeous home that she would return to her house and rearrange furniture, artwork, and more. She learned that the way you arrange furniture in a space can be life-changing. Alexis felt she was able to recreate the magical feelings she felt in the mansion in her own home just by moving furniture around. She was able to create a new, safe, cozy feeling to her space with existing pieces. It inspired her current business in that she believes everyone deserves to live beautifully regardless of their budget.
⭐️When it comes to virtual design, you can offer many things: 3-D renderings, floor plans, and much more. No matter what you’re offering, Alexis believes a virtual aspect to your business is crucial. In our current society, more people are craving a virtual option. With virtual offerings, your business becomes more accessible and you expand your clientele.
***
📲CONNECT with Alexis:
Website: http://www.homestylingbyalexis.com/
Instagram: https://www.instagram.com/homestylingbyalexis/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
"Shantaram" by Gregory David Roberts
Photogrid: https://www.photogrid.app/en/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
TikTok, Instagram, and Facebook: what’s the best content to post? On this episode of Mini News, Emily walks us through the transition from social media to entertainment media. When it comes to short form video content, why aren’t Instagram and Facebook as successful as TikTok? What type of content is most successful, and what is best for your audience? Find out on today's Mini News!
***
⭐️If you've been listening to the podcast for a while, then you know that video has been reigning king on social media, specifically short-form video. There's been a long-standing battle between Meta and TikTok, fighting for dominance of the social media space. However, TikTok doesn't consider itself a social media platform - it's branded as an entertainment app (or a media company that distributes content) similar to Netflix. The problem with Instagram and Facebook trying to push short-form entertainment videos is that their companies were built on the social graph. TikTok has always been an entertainment-first platform. Facebook was founded on social connections and maintaining relationships, so this transition has been difficult for them as their app really serves a much different purpose than entertainment.
⭐️Here at Wingnut, we've noticed a shift recently with some of our clients where Reels are not performing as well as they once did. We're seeing carousel posts and still images gaining traction again - not all hope is lost when it comes to photo content! However, this is why strategy is so important. When you have a strategy in place for your social media accounts, you know exactly what you need to be posting to better resonate with your audience. That's where we come in!
⭐️There's no hard and fast rule that says you should be only be posting entertainment video content. You should test different types of content and see what performs best. While Meta's algorithm is pushing video content, it will ultimately push what resonates most with your audience. Meta wants users to be spending the maximum amount of time on their platform, so they will push what your audience will engage with the most.
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you thinking of creating an online course? Guest Ariel Schiffer is the Founder of Dreampro, the first-choice course creation agency for entrepreneurs and small business owners - and she's also helping build a Wingnut Social course! Today, we discuss who should create a course, the potential of an online course, what goes into the course creation, common mistakes, and much more.
Ariel Schiffer is the Founder of Dreampro, the first-choice course creation agency for entrepreneurs and small business owners. She has over 10 years of experience working with Fortune 50 companies, non-profit organizations, small businesses, and private companies to develop their professional and leadership development programs. Her agency offers expertise in creating courses and programs with a mission to improve the quality of education and offerings in the online space.
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⭐️Even as a DIY-er, you can still make a phenomenal course. It’s not about having all the bells and whistles, or crazy video editing. It’s about being extremely clear with potential course members and letting them know what they’ll get out of the course. A good course is designed based on the people who are taking it. When it comes to learning something new, it can be uncomfortable to step out of your comfort zone. To make this process easier for your course members, make your course something that really relates to their lifestyle. This will create a stronger connection with your course members as well.
⭐️When it comes to figuring out who exactly your course will help, and what it will help them do, get as specific as possible. Unless you have a massive audience or credibility, get as niche as possible in your digital offerings as it will allow you to market yourself even more. Listen to the noise - what are people sick of? What are they begging for? What are people constantly asking about? As much as we don’t like to be in the noise, listen to it! It will ultimately clue you in to what’s trending, and what people are craving right now. Once you figure this out, you’ll be able to offer something really valuable and help your learners overcome something they’re currently struggling with.
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📲CONNECT with Ariel:
Website: https://dreamprocourses.com/
Instagram: https://www.instagram.com/dreamprocourses/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
"Built to Sell: Creating a Business That Can Thrive Without You" by John Warrillow
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
On this week’s Mini News sesh, Emily and Lilah discuss YouTube Shorts. Do Shorts really matter? How do Shorts impact your YouTube channel as a whole? If you’re already posting on TikTok and Instagram, do you need to post YouTube Shorts as well? Watch this video and find out!
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⭐️Did you know that 75% of YouTube users engage with Shorts in some form? 70% of web users regularly watch short-form video. This being said, Shorts are definitely a rising competitor to TikTok and Instagram Reels. If you're a YouTube user, you should be using Shorts, too. In the last month, 74.4% of YouTube viewers that have found our channel (Wingnut Social) discovered it via their Shorts feed.
⭐️YouTube is testing new monetization options, including product tagging, which will be similar to Instagram and TikTok. What does this mean for interior designers, architects, and home brands? Well, you'll be able to tag your products in your Shorts!
⭐️If you're already creating videos for TikTok and Instagram, upload them to YouTube as well. You'll be getting even more value out of your effort. Videos under 60 seconds will automatically be shared as Shorts, similar to how videos on Instagram are automatically shared as Reels. If you also create long-form content, your Shorts can help users discover those longer videos. Here's a tip for your Shorts: YouTube is very SEO-heavy, meaning keywords in your video titles and descriptions are super important. Your Shorts "captions" are going to look different from an Instagram Reel or TikTok caption, which are more reliant on hashtags.
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you thinking about transitioning from a staging business to a full-service interior design firm? Watch this video! Katie and Olivia of Hearth Homes Interiors started as a staging company and found success, but they decided they wanted to pivot and go all-in as a design firm. Today, they walk us through what led them to that decision, as well as how they navigated the transition.
Hearth Homes Interiors is a Santa Barbara design firm owned by two sisters-in-law, Katie Labourdette-Martinez and Olivia Wahler. After starting as a staging company and finding success, they decided they wanted to pivot and go all-in as a design firm. Their work reflects that highly-coveted, quintessential Santa Barbara style—refined and timeless, approachable, livable, and filled with organic textures and layers.
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⭐️Are you a new designer or decorator entering the industry, but you’re not quite sure whether you’d like to do staging or design? Staging is an incredibly necessary service, especially for the real estate market, but it can require a lot of logistics. You’ll occasionally be met with long-term homeowners that may be uncomfortable seeing new furniture in their home, or are upset that they have to put their personal identifying items away. However, this needs to be done because staging has to appeal to the masses - it needs to be visually appealing to the most amount of people possible. With design, you can be more specific to the person that will be living in the space. You can give a different sort of flair to design that you cannot with staging. Olivia says designing a house for a family to live in is extremely gratifying; she loves designing it to their lifestyle and creating a space that’s going to comfort them and make them happy.
⭐️When it comes to staging, you need to be able to plan out your finances. Having inventory and storing that inventory can get really expensive - consequently, staging is a business where people are often breaking even. You have to be very strategic if you want to make staging a profitable business. You also need to be aware of how the market is doing in order to price your business appropriately. You can dip your toes in the water (without the financial risk) by redesigning existing spaces and freshening up what people already have. Do you really need to have your own inventory for staging? There are business models where you could rent your furniture, however, it’s a trade off as it may compromise your overall furniture selection.
⭐️Is staging or design more lucrative? For Hearth Homes Interiors, staging had a cap - they only had so much warehouse space and inventory, so they couldn’t stage an endless amount of homes. Additionally, during slower months as well as the pandemic, the market became unpredictable. The status of the market is a big part of staging overall. With design, Hearth Homes found that there was a lot more potential to make more money, and the market has less of an impact since it’s a luxury service.
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📲CONNECT with Katie & Olivia:
Website: https://www.hearthhomesinteriors.com/
Instagram: https://www.instagram.com/hearthhomesinteriors/
TikTok: https://www.tiktok.com/@hearthhomes
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
"Night Road" by Kristin Hannah
"The Alice Network" Kate Quinn
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Are you an interior designer about to make a TikTok account and you're looking for tips? OR are you an interior designer who thinks TikTok is just a silly app for kids? Either way, we're here to help! Since TikTok just replaced Netflix as the most popular app for people under 35, Gavin (SEO Manager) is here to share some tips on joining TikTok as an interior designer and the benefits of catering to a younger audience.
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⭐️TikTok just replaced Netflix as the most popular app - not just for kids, but for people under 35. This can be pretty surprising as I’m sure many of us view TikTok as something for kids, or that it’s not a professional space. However, the data shows that this is quickly changing. When you’re thinking about where you want to invest your time and limited amount of resources, you aren’t typically prioritizing younger audiences. However, Gen Z is poised to become one of the wealthiest generations of all time - the average age of people with a $25M net worth is age 45 and above. As an interior designer, if you’re looking to target even the $5-10M range, oddly enough, it could be within the 20-35 year old bracket. These younger generations are developing a higher level of wealth but are a relatively untapped market for interior designers.
⭐️What kind of content should interior designers make on TikTok? Firstly, if you have products you can sell, you can now sell them within the TikTok app and reach more people faster. As social media apps roll out new features, they typically reward early users by pushing your content out more, since it’s ultimately in their best financial interest to showcase new features. But what should the videos even be about? You don’t have to go on TikTok and do silly dances. Shift your perspective and consider this…TikTok can take the weight of professionalism off your shoulders and allow you to be a bit more lighthearted and showcase your personality. Try looking at TikTok as something more “freeing” rather than silly. If you have a staff or team working on projects with you, you can also have them create videos to demonstrate a day-in-the-life at your business. You can also show your design work through TikTok. You can use trending audio and sounds to create a fun video clip, like room transformations, which do really well on TikTok. Take a before and after video, with a little bit of your work in between, add some audio, and post away!
⭐️Have you been really resistant to join TikTok? If you’re an interior designer listening to this right now, you’re going to realize TikTok isn’t just for kids - whether you realize that now and can take advantage of that, or you realize it once someone else has done it. It’s important to get on TikTok as soon as you can because you will see an advantage. TikTok is working to gain more users of older generations as well, so if you fall into that category, you may find your content getting pushed harder in the algorithm. It is financially beneficial for TikTok to push that content to help reach older demographics.
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
How much should I pay myself as an interior design business owner? Do I need to have a million-dollar business to be a millionaire? And what does profit-first mean? Tara Newman is here to help you calculate your revenue goal, figure out how much you should be charging for your services, and learn what percentage you should be paying yourself as the business owner.
Tara Newman is the Founder and CEO of The Bold Profit Academy where she teaches service-based business owners how to sell premium services and programs without the emotional stress of launching, worrying about ads, overwhelming social strategies or complex funnels.Tara hosts a weekly podcast called The Bold Money Revolution and has been featured in publications like Money Magazine, Yahoo Finance, and Huffington Post as well as other publications and podcasts.
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⭐️Tara says that $250,000 per year is what allows you to pay yourself $10,000 a month. It’s not necessarily a factor of whether we should be looking things at an annual basis or monthly basis. Tara works with many business owners, particularly established female experts running service-based businesses. One of the big moments for these women who are experts at what they do, but not necessarily experts at business when they get started, is when they realize they need to replace their traditional salary (which is often around 6 figures). Tara says if you want to be paying yourself $100,000 a year, you need to have business revenue in excess of $250,000 a year. If you’re running a business bringing in $250,000 or less in revenue, in profit-first theory, you should be able to pay yourself 50% of that revenue.
⭐️When you’re scaling your business and hiring employees, how do you keep on track with paying yourself adequately within the profit-first formula? As business owners, it’s important to get into a habit of asking yourself, “How can I simplify?” Ask yourself these questions on a weekly basis: What can I delete? What isn’t adding any value to my customer experience? Tara says if it’s not adding to your customer experience, then it’s not adding value to you in the long run. Another thing to ask yourself is what you can automate. There are some great technological options and simple tools that allow businesses to automate more and still maintain a high-touch business. Tara finds that many business owners don’t understand their operation well enough, and they just start hiring employees because they feel overwhelmed. Instead, Tara recommends you stop and check in on how to reduce the overwhelm not necessarily through adding a person. Can better boundaries be established? Is there some clarity we can have around our process? These things need to be addressed before scaling, otherwise you run the risk of complicating your process in a costly way. The ultimate goal of scaling is to increase revenue without adding equal amounts of expense.
⭐️How do you know if you’re charging enough for your services, and how do you find out your goal revenue? We all have our own magic number that we need to hit based on our personal financial goals and situation. Tara created a revenue goal calculator that allows you to reverse-engineer your particular needs. When using the calculator, you’ll put in your personal financial needs and then it will calculate what revenue goal you need to hit in order to pay yourself. Check out the revenue goal calculator at theboldleadershiprevolution.com/revenue.
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📲CONNECT with Tara:
Website: https://theboldleadershiprevolution.com/
Instagram: https://www.instagram.com/thetaranewman/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
"Bittersweet: How Sorrow and Longing Make Us Whole" by Susan Cain
Revenue Goal Calculator: https://theboldleadershiprevolution.com/revenue-goal-calculator/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Did you know that you can now shop on TikTok? TikTok has a new e-commerce feature, similar to Instagram shopping. TikTok shopping is currently being tested with big brands like Amazon, Target, and more, but it will be rolled out to smaller creators and influencers as well. Meanwhile, Myspace makes a comeback through a new Instagram feature that allows you to add music to your feed posts.
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⭐️There may be some of you interior designers out there rolling your eyes when you hear the word TikTok. However, we’ve seen some big brands, real estate agents, and designers take TikTok by storm. There’s a big opportunity for TikTok to be a key extension of your brand. TikTok helps interior design feel more accessible to new users and viewers. Whether you like TikTok or not, this Mini News is for you, because TikTok is in the process of launching their in-app e-commerce in the United States. It’s been out in the UK for a bit, but now it’s moving to the US. Think of it like Instagram shopping, but on TikTok! Right now, it’s only available to bigger brands like Amazon, Target, and others, but eventually they’re hoping to roll it out to the smaller creators and influencers. Abby suspects there will be a follower count requirement, based on the fact that you can’t have direct links in your bio on TikTok unless you have at least a thousand followers. After this initial testing with bigger brands is complete, smaller accounts should have access to it as well. We’re on TikTok @wingnutsocial - give us a follow!
⭐️TikTok tips: We’ve experienced that “talking head” videos aren’t getting us much traction as more original, creative content. It can seem very random what takes off, but from our experience, aesthetically pleasing videos tend to do better, plus videos that use trending audios. Spend 10 minutes a day scrolling through TikTok and if you hear the same audio more than once, try using that audio and see how your video does!
⭐️You might have seen this in your feed over the last few days - Instagram has added the capability to add music to your static feed posts. When you’re composing your feed post, there’s an option before hitting share that says “Add music” and you can add 5 to 90 seconds of a song of your choosing to your post. This doesn’t mean that you can skip out on Reels. These are still considered static images. Using this new tool may boost you slightly in the algorithm since they’ve been pushing this feature. Instagram typically rewards users that test their new features. This new feature could also help convey more emotion through your posts to connect with your followers in a new way.
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube
How do you get that elusive budget from your interior design clients? Stick around and find out! On today’s show, we’re discussing client communication and transparency. Guest Hilaire Pickett-Martin is here to tell us to not shy away from answering (and asking) the tough questions with your interior design clients - plus how to ask your interior design clients for their budget!
Hilaire Pickett-Martin grew up (quite literally) in the business. She is a graduate of Elon University. Hilaire handles Design Lines’ communications, and applies her enthusiasm and passion to promoting the firm. She also oversees all the accounting and day-to-day operations. Hilaire uses her inborn knowledge of the business to pitch in wherever she can. Outside of the business, her favorite vacation spot is Whistler, British Columbia, and she recently learned to wakeboard and snowboard.
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⭐️Hilaire says transparency starts at the first meeting with your client. It’s important to really listen to your client and understand their challenges. What does your client ultimately want? Use your first meeting to get to the bottom of their goal. Hilaire sets expectations along the way, even in the initial design presentation. She may show her clients design choices that have big lead times; she makes sure to articulate these timelines to her clients. She also tries to get a sense of the client’s budget and timeframe (even if it’s a range) to make sure they align with her vision. Hilaire is very authentic in her conversation with her clients, being fully honest if she doesn’t think something can be accomplished within their budget and timeframe.
⭐️How do you get your client to tell you their budget? There are several different approaches. If your clients have a number but are just hesitant to share it, Hilaire recommends asking for a range - “give us a high, give us a low.” Another approach is to identify pieces within the space that the clients are willing to spend money on. You can find a budget range by value engineering specific pieces. Value engineering is a fancy way of saying “working within a budget.” There are 3 things you can have - price, function, or quality - but you can’t always have all 3. You might have to sacrifice one or the other. If you value engineer the price of an item, you may not have the best quality. At the end of the day, you have to pick what’s important and what you want to spend the money on.
⭐️Being transparent during the final steps of the design process is just as important as being upfront in the beginning. So you’ve procured furniture and it’s on purchase order - having open communication about delivery is crucial. Obviously there has been a huge amount of pressure on expediting over the past few years due to supply chain issues. Hilaire is very open about deliveries, letting her clients know that the timelines and delivery dates are subject to change. She feels people have been relatively understanding of these delays coming out of a pandemic. Additionally, Hilaire and her team are present for every install. They make sure everything comes off the truck in great condition, and if they’re not, they let the client know and work towards repairs or returns. Lastly, they communicate with their clients at the very end of the process upon invoicing.
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📲CONNECT with Hilaire:
Instagram: https://www.instagram.com/designlinessignature/
Website: https://designlinesltd.com/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
"Feeding the Soul" by Tabitha Brown
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube
Want tips to grow your Instagram account? It’s our 300th episode - woohoo! Today we’re sharing 3 awesome tips on growing your Instagram following. We also have an Instagram contest to celebrate our 300th episode @wingnutsocial - enter to win a FREE 30-minute Instagram audit consultation OR SEO audit consultation.
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⭐️Go to our Instagram page and check out our 300th episode giveaway. You can enter by liking the post, following our Instagram, and tagging 3 people in the comments. The grand prize is your choice of a mini SEO audit consultation with us, or an Instagram audit consultation with us. That’s a 30 minute consultation with experts at Wingnut Social to go over your Instagram and give you real takeaways and advice on improving your account, what you can do better, and what you’re already doing great. For the SEO audit, or “search engine optimization,” we’ll run a quick audit and sit down with you to review the results. We’ll give you advice on how to gain traffic to your website and much more. It’s a FREE coaching session! Enter the contest today on Instagram @wingnutsocial.
⭐️When it comes to growing your Instagram following, we talk a lot about the types of content you’re posting, but we don’t always consider what you have to do once that content goes live. We have 3 great tips for you to help grow your Instagram following! #1: Respond to your comments on your posts. When you receive comments on your posts, don’t just leave them hanging! It’s great you got that initial engagement, but when you respond to the comments, you make the users feel special and heard, which encourages more comments. If possible, try to respond within an hour of receiving a comment. It’s a lot of work, but it’s super important to build that engagement and establish real connections with your followers. Getting ghosted can sometimes hurt your followers, so if you aren’t responding, they may not comment again. Think about a time when you commented on a creator’s post and they actually responded to you - how did that make you feel?
⭐️Tip #2: Respond to your DMs too! Don’t just ignore those direct messages that come in. Check them often and see what’s coming in. You might be getting business inquiries that you’re not realizing are coming through! You might get people asking about your services and more. It’s an opportunity to respond and drive them to the next step in your process, whether that be your website contact page, a phone number to call you at, or a link to schedule a call. At the very least, have an automated response on hand with directions to your contact page.
⭐️Tip #3: Engage with accounts within your target audience. Engage with accounts that you think your target audience would also be engaging with. The formula here is to like a post, comment something specific on the post (not just “Love it!”), and follow the account. It’s a great way to get that account, and those who follow that account, to view your profile and potentially engage with your content/follow you. But who do you know who to engage with? Look for accounts that relate to your target audience. For example, if you’re a designer in Miami targeting high income families, you should interact with local businesses like high end restaurants and family attractions (not always design accounts). In terms of hashtags, you could try “Miami families,” “Miami living,” “family life,” and more.
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube
What does studying criminal minds have to do with interior design? Smita Sahoo (founder of āśaya I Design in Chicago) joins us to discuss her studies of environmental psychology, which explores the relationship between humans and the world around them. Smita uses research and data to drive her design. Also in this episode, Smita offers advice to fellow women designers and entrepreneurs.
After working for over 16 years with top national and international real estate developers and companies, Smita founded āśaya I Design, a Chicago based luxury interior design and architecture firm. Her uniquely creative voice in the design profession is informed by a diverse background in architecture, interior design and environmental psychology. Smita thrives on designing spaces that strengthen our emotional connections to the places we live, work, and interact.
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⭐️Smita has a focus in environmental psychology, which is understanding how humans interact in their environments. Environmental psychology is very data-based, and this data helps drive her design. Every human being picks up on certain cues in their environment before they act. Smita studies the design of certain spaces and how human beings perceive it. She illustrates this through the design of a high-end store. You can’t lock up all the expensive items like a CVS. Your merchandise needs to be on display, but you don’t want to encourage it to be snatched up. In this situation, you need to curate a perception that customers are being watched so they are less likely to steal. Ultimately, Smita uses research and data to design comfortable spaces that feel secure.
⭐️Smita is very passionate about empowering fellow women in business. She has some really great advice, starting with “believe in yourself.” Once you believe in yourself, and you have decided that this is your path, no matter what happens you will commit to moving forward. Everything else will become aligned. Successful entrepreneurs are not those who haven’t seen failure - they have failed, picked themselves up, and kept going! Smita compares this to a child’s mentality of learning to walk. Despite constantly falling, they remain curious and don’t give up. She advises to not give up, with the intention of learning to walk, and eventually you will start walking. Confidence and tenacity comes first - the rest can be taught. You have to be a little crazy in pursuing your business, because if you’re just playing it safe and doing what’s already been done, you aren’t taking any chances or betting on yourself.
⭐️When it comes to mentorships, Smita keeps an open mind and likes to have multiple mentors from different walks of life. Different people have different strengths. Smita advises reaching out to potential mentors regarding some of their work that you admire, and request some time to chat. Smita has never shied away from reaching out to high-level designers and asking to grab coffee and chat about their experiences. She even reaches out to other business owners to ask simple questions like, “How do you save on taxes?” and “How do you hire people?” There’s a lot to learn from other business owners and how they operate. Try reaching out to someone you know and share secrets!
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📲CONNECT with Smita:
Instagram: https://instagram.com/asaya.design?igshid=YmMyMTA2M2Y=
Website: https://www.asayadesign.com/
📲CONNECT with Susan & Paul:
Website: https://kadilakhomes.com/
Instagram: https://www.instagram.com/KadilakHomes/
📚Resources & People Mentioned:
"Onward: How Starbucks Fought for Its Life without Losing Its Soul" by Howard Schultz
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Is Elon Musk bringing back Vine?! It’s been a wild week in the social media landscape, and SEO Manager Gavin is here to break it down for you. We discuss Elon Musk acquiring Twitter, the potential comeback of Vine, and the Instagram outage that caused everyone to lose followers.
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⭐️Twitter has been acquired by Elon Musk! We don’t really know what he plans to do with the platform, but Twitter in general has played an outsized role within the political media landscape due to its following among journalists, commentators, celebrities, and more. Elon says, “The reason I acquired Twitter is because it’s important to the future of civilization to have a common digital town square where a wide range of beliefs can be debated in a healthy manner without resorting to violence.” Anyone who is looking to become a thought leader in the social space should be looking at all avenues of the social media landscape, including Twitter (regardless of how you feel about Elon Musk). Elon Musk is the first person to have taken five different companies in five separate verticals and built billion-dollar businesses from the ground up. You can expect Twitter to transform as a result of Musk’s acquisition, especially since Twitter really hasn’t changed much in terms of its functionality since its inception.
⭐️Elon Musk is entertaining the idea of reintroducing Vine. Vine really laid the groundwork for today’s social media. Before Vine, social media platforms were primarily photo-based. Vine was the only quick, funny, entertainment-driven site. It was the first platform to introduce what we have today as modern social media. Elon Musk bringing Vine back as a competitor to TikTok could be incredibly successful. Additionally, in times of recessions, entertainment-based media and social media outlets always thrive. It could be a perfect storm to bring back Vine as a competitor to TikTok. Vine has a big nostalgia factor for people, so it’s possible if it came back, people would be eager to produce less on TikTok (or leave TikTok altogether) in favor of creating content on Vine.
⭐️What does this all mean for interior designers? Take stock of your current content on other platforms (like TikTok), and start taking steps to prepare this content to transition to Vine. Prepare your content in advance so, should Vine come back, you’ll be ready the second it launches. You don’t want to begin your content creation post-launch. If your content is already prepared for Vine, you can be a first-mover, which is incredibly important. Getting on a social platform early can have a huge impact on your following and offer other big advantages. If you’re already creating content for Instagram Reels and YouTube Shorts, you should be able to repurpose this for Vine - make sure your video content is incredibly organized on your computer or hard drive so you can immediately plug and play if Vine comes back.
⭐️There was an outage on Instagram where everyone was losing a ton of followers. There were many reports of people being suspended from their accounts randomly. Within a couple hours, it seemingly resolved and the followers returned. Was it a bug, or was it a hacker? What do you think? Either way, it seems everything is back to normal (for now).
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
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Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
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Are you an interior designer struggling with organization and project management? Tonya Thomas joins us today to share some tips and tools that she’s used to help CEOs grow their teams from 1 employee to 50, lead multi-million-dollar revenue growth, and free up their time to oversee major expansion projects. Also in this episode, Tonya explains how hiring a virtual assistant is the key to a complete organizational overhaul.
Tonya Thomas is the founder of Team Delegate, a provider of elite virtual executive assistant support to seasoned executives turned small business owners. Tonya is a speaker, 20+ year business owner, and host of the Unbottleneck Your Business podcast. She excels in helping CEOs grow their teams from 1 employee to 50, lead multi-million-dollar revenue growth, and free up their time to oversee major expansion projects.
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⭐️Why are systems important for businesses? Systems create consistency and organization! A lot of times we have systems in place and don’t realize it - for example, if you have an assistant that manages your calendar through Google Calendars or Outlook, that’s a system! Your system consists of the tools that you use, and how you use the tools.
⭐️SOPs (Standard Operating Procedures) are super important to put in place for your business. They create organization, and they’re also helpful in case of turnover - you won’t need to utilize your time to train new hires because a well-created SOP can be used effortlessly for onboarding. It’s important that your SOPs are both written and visual, because everyone learns differently (adding in videos can help visual learners). Creating SOPs can also help identify issues within your overall workflow and ultimately allow you to smooth out your processes.
⭐️Some helpful project management tools are Asana, Monday.com, and Teamwork. Tonya personally uses Teamwork for projects. Even if it’s just you and one other person, having a project management system is crucial because it organizes your work. When you’re working with others, especially if it’s remote, a project management system really helps create cohesion and consistency as you’re working together virtually.
⭐️What’s a virtual assistant, and do I need one? If you’re someone who doesn’t necessarily need a full-time employee, but are seeking some help in managing your calendar and other tasks, an executive virtual assistant can work for you. Your company can either be in person or remote, it doesn’t matter - a virtual assistant can help both! An assistant will help create systems for your business, and also research project management and organization tools that suit you and your team.
***
📲CONNECT with Tonya:
Website: https://www.teamdelegate.com/
Facebook: https://www.facebook.com/teamdelegate/
LinkedIn: https://www.linkedin.com/in/tonyabthomas/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
“The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It” by Michael E. Gerber
🏠FOLLOW Wingnut Social:
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube
Social media manager Lilah joins us to discuss how to schedule reels and posts on Instagram. Instagram has a new in-app feature that will allow you to schedule your reels and other posts. This is a great development, but is it the best option for you and your business? Watch this video and find out!
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⭐️Instagram is releasing an in-app scheduling feature! Scheduling your content is extremely important if you’re aiming to grow your business through Instagram. It allows you to save time by batching your content - you can upload your photo, add a caption and tags, and then schedule all your posts out. It will be a very simple feature, including just the date and time of scheduling, just like scheduling an email.
⭐️Despite this update, there are still many 3rd-party options for scheduling content on Instagram that offer more in-depth features (Hootsuite, HubSpot, and Later are other platforms that offer post scheduling). The benefit to using the Instagram scheduler is that it’s directly in app - it will be best for scheduling reels, especially if you want to add audio or music. However, unlike the 3rd-party platforms, Instagram currently will not offer competitor reports, hashtag analysis, best posting times, and other helpful tools.
⭐️What if I have multiple people logged into one Instagram account? Lilah suspects that not everyone will be able to see the scheduled posts, and that it will be specific to your phone. So if you are in a situation where you have someone approving posts to go out, this likely won’t be the best solution for you at this time.
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube
Do you want to create videos for social media and grow your business, but you’re not quite sure where to begin? Susan and Paul Kadilak (Kadilak Homes) are here to share all their content creation secrets! They have had incredible success marketing and promoting their design + build firm, growing their business by 60% in one year by developing and implementing a social video strategy. Today they’re discussing how to build and action based strategy to grow business with social video, key details to create social video, and what’s next in the evolution of social video and how to grow in this ever changing landscape.
@KadilakHomes is a design build firm run by Susan & Paul Kadilak in the Greater Boston area. Together they have made it their mission to help their clients turn an ordinary house into a haven that they love coming home to! The Kadilak’s have grown by connecting directly with their audience through their social media channels and are excited to announce that they just launched a brand-new app, “Renovation Rekindle” for their Emmy nominated home renovation show.
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⭐️Can I really get my ideal client from social media marketing? Susan says look at the numbers - everyone is on these social platforms, and you need to go where your clients are. From social media alone, Susan and Paul’s business has grown tremendously. When you’re posting consistently and putting your content out there, your clients are attracted to that. If there is a client out there who isn’t a good fit for you, and they look at your content, they’ll never call you. But if someone’s looking at your content and watching your videos, they’ll usually do it for a while before they call you. They’re often a better fit because they’ve taken the time to prescreen you - they likely have made a decision before they even call you! Based on this, the quality of people reaching out to you will be better than traditional advertising.
⭐️Susan and Paul advise that if you’re not creating video content right now (and you’re hesitant to begin), start small. Instead of jumping in front of a camera, experiment with visuals, pictures, and concepts - you don’t necessarily have to be in the video at first. Take videos of your next project, drawing, job site, or whatever feels right. Eventually, you can start to appear in the videos, beginning with a quick snippet, and working up from there. Susan says she’s the last person who wants to be on video, but realized she wouldn’t get better if she didn’t try. Looking back, Paul says they “weren’t good” when they first started, but to be fair…nobody is! If you’re worried about starting, and find yourself paralyzed by fear of failure, you have to get over it or else you’ll never get started at all. You don’t have to be perfect…you don’t even have to be “good.” At the end of the day, you’re not auditioning for a role; you’re just documenting what you do and connecting with your clients, sharing your authentic self.
***
📲CONNECT with Susan & Paul:
Website: https://kadilakhomes.com/
Instagram: https://www.instagram.com/KadilakHomes/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
"Talking to Strangers: What We Should Know about the People We Don't Know" by Malcolm Gladwell
"Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success" by Gary Vaynerchuk
Check out "Renovation Rekindle" here: https://kadilakhomes.com/renovation-rekindle/
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube
Today we're discussing YouTube Handles: here's everything you need to know! Gavin is joined by Abby Coots, Social Media Manager at Wingnut Social, to discuss this brand new feature from YouTube - handles! Watch this video to learn everything you need to know about the new YouTube handles before they become available.
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⭐️YouTube is currently in the process of rolling out handles for all YouTube channels, which is going to make it easier to promote your channel within the app and drive traffic to your channel. YouTube says, “Handles are a unique identifier in all YouTube channels are going to have access to this feature. Your unique handle will help people find and interact with your profile and it will be completely specific and unique to your profile.” Currently on YouTube, usernames can be the same. We’ve seen some copycats out there (not specifically with Wingnut thankfully!). On YouTube in general, people can copy usernames. With the new handle feature, it’s just for you. Nobody else can have the same handle as you. It’s really going to help assure your subscribers they’re interacting with the real you.
⭐️This update will be launched and available for everyone by November 14th. If you don’t choose your own handle by then, YouTube is going to choose one for you based off of your current channel name. Don’t freak out! Even if YouTube assigns a handle to you, you can still go back and adjust it afterwards.
⭐️Abby recommends choosing the same YouTube handle that you use on Instagram, Facebook, and Twitter because that will increase your likelihood of being found by your followers on other platforms. It will keep things easier and more cohesive. Wingnut encourages that you utilize all the basic platforms including Instagram, Facebook, and LinkedIn - the more places you can post high quality content, the better! But…let’s say you’re having trouble connecting with your ideal client on Instagram. Abby says she thinks of YouTube as a search engine, which she utilizes when she’s searching for a “how to” or “DIY tips.” If you’re someone who specializes in virtual design (Edesign) or you sell a tangible product like a paint guide or a wallpaper guide, YouTube is going to be a great friend of yours in terms of reaching your ideal client who is searching for those DIY projects. For example, your client may be searching for a soothing and relaxing paint color for their bathroom. They would likely go on YouTube to search that, your profile will pop up with your new handle, and ideally you’ll also have some YouTube Shorts for them to watch, using call to actions with links to purchase your paint guide (or whatever else you aim to sell). Ultimately, choosing the same handle as your other platforms will help your current audience to find you across platforms.
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube
What the heck is human-centered and data driven design, and how can it help you in your interior design business? Chrissy Fehan and Sarah Davis of Pophouse are here to fill us in on the importance of designing space with a human-centered perspective, and how the physical environment can have a positive impact on individuals. They’ll also share how this approach informed the Rock Ventures Headquarters, recently featured and on the cover of Interior Design magazine’s 90th anniversary edition.
Sarah has over 17 years of experience working in business intelligence. She has performed extensive research in workplace strategy and has been instrumental in developing the strategy that informs the design for many Pophouse projects. Chrissy leads an interiors and industrial design team and oversees all brand strategy. Prior to her current role, Chrissy was an industrial designer and created numerous pieces of furniture, lighting, reception desks and outdoor spaces.
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⭐️Chrissy and Sarah pride themselves on doing unconventional strategic and human-centered design. They use different types of evidence obtained from clients via interviews, surveys, and observations to understand how clients need to function in space. This combined with external research is used to drive their design. They believe spaces can positively impact people - how they interact, how they engage with each other. The space needs to be beautiful and aesthetically thoughtful, but if people can’t function in this space, it misses the mark. Chrissy and Sarah work to bring beauty and function together.
⭐️Pophouse thrives on a particular set of systems and processes that can be catered to different clients. The process usually begins with data collection, including client surveys and observation. Pophouse has also created mock settings for clients to utilize, and led focus groups. Talking to their clients in this manner helps gather feedback, which the clients are very willing to give because they care about the space they’re sitting in. To learn more about the teams they design for, Chrissy and Sarah gather information such as org charts, cultural documents, mission statements, core values, and more. They pair these internal findings with external discovery like benchmarking, research, and academic work. All of this information serves as the foundation for the design project and ultimately acts as a North Star to follow for the duration of the project.
⭐️Chrissy says that niching down their business has helped Pophouse in many ways. It has allowed them to bring on the proper team members that they need, and to grow their business. They are better able to see their future goals and pivot them around their clients’ needs. It’s helped them laser focus more - they aren’t stretched between many different types of design. Niching down has also helped Pophouse more thoughtfully select their clients and make sure their cultures align. Sarah explains that, even when niching down their business, there is still lots of diversity within the commercial office design space. Whether they’re designing a commercial office for a tech team, a marketing team, or a sales team, they all look totally different as the needs for each team vary. Chrissy explains that the scale of projects differs as well. Sometimes they take projects where they help a smaller client’s brand be visualized through their space.
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📲CONNECT with Chrissy & Sarah:
Website: https://pophouse.design
Instagram: https://www.instagram.com/pophousedesign/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
“Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead" by Brené Brown
"Identity Designed: The Definitive Guide to Visual Branding" by David Airey
🏠FOLLOW Wingnut Social:
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube
Has YouTube finally caught up to TikTok and Instagram? Find out in this video! Darla is joined by Gavin, an SEO Manager at Wingnut Social, to discuss 3 interesting updates from Twitter, Instagram, and YouTube. The battle of the social platforms rages on!
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube
Should my brand style be the same as my design aesthetic? How can I go beyond aesthetics and form an emotional attachment with my audience? And what really is a brand besides just logos and fonts? Brand designer and strategist Katie Saunders is here to answer all of these questions and more.
Brand designer and strategist Katie Saunders combines artistic talent with marketing strategy to create effective brands and websites for interior designers and other creative businesses. Using a collaborative approach, Katie provides her clients with strategy and implementation, creating custom branding that's authentic to their story and speaks to their ideal clients. Katie lives, works, cooks and plays a mean game of backyard basketball with her husband and two daughters in North Carolina.
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📲CONNECT with Katie:
Website: https://www.popandgrey.com/
Instagram: https://www.instagram.com/popandgrey/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned: “Atomic Habits” by James Clear
🏠FOLLOW Wingnut Social:
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Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
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Has Instagram gone too far this time with its latest and greatest features, and are you about to lose thousands of followers? Darla is joined by Emily Lisi, the Head Creative Wingnut at Wingnut Social, to discuss a new Instagram feature in the works that will allow you to Message or share your favorite posts directly with your followers.
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube
Curating art is one of the most fun, exciting, and difficult aspects of putting together an interior design project for your clients. Today's guest, Liz Lidgett is an art advisor, collector, and gallery owner - and she is going to help us through the process!
Liz Lidgett is an art advisor, collector, and gallery owner based in Des Moines, Iowa. Liz is on a mission to change the way people feel about and experience buying art. She wants you to know that you don't have to be a millionaire to buy original artwork. She represents over 50% women and BIPOC artists in her gallery, and uses social media to market gallery art in a post-pandemic world. The gallery has an international reach, and Liz has been featured everywhere from Forbes to Martha Stewart.
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📲CONNECT with Liz:
Website: https://lizlidgett.com/
Instagram: https://www.instagram.com/lizlidgettgallery/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
“Joyful” by Ingrid Fetell Lee
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Can you repost someone else's pictures and videos on Instagram? Darla is joined by Abby Coots, Social Media Manager at Wingnut Social, to discuss Instagram's upcoming repost feature that will allow you to share content from other accounts, similar to a retweet.
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⭐️Instagram is testing a repost feature. What does this mean?
Have you ever wanted to repost someone else's Instagram pictures or videos? You probably had to download an app (like Repost: For Instagram), search for the content again, and then when you finally posted it, there was a huge watermark on the picture. Well, this may no longer be a necessary process, as Instagram is currently testing a repost feature that will function similarly to retweets on Twitter!
⭐️Why should I care about Instagram's new repost feature? What are the pros and cons?
For interior designers, this feature can be extremely helpful for your social media presence! Allowing others to share your content with the proper tags and crediting can lead to more brand awareness. What if you don't love the idea of your content being shared? Abby explains that, if and when this feature is released, it will be built into the app, so you won't be able to opt out or deny others from reposting your content. Another possible issue is whether or not the high amount of reposting will be flooding users' Instagram feeds.
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Today we're talking about building community through interior design - spoiler: it's great for your bottom line. Interior designers Maryline Damour and Jennifer Salvemini share some tips on finding your community, building connections, and keeping an open mind when it comes to your career path and growth.
Maryline Damour is a founding partner and principal interior designer of Damour Drake. Her work has been featured in magazines including House Beautiful, Architectural Digest and Elle Decor and on PBS and The Drew Barrymore Show. Maryline is also the founder of the Kingston Design Showhouse, an annual showcase that celebrates Hudson Valley design and connects the design/build industry in the region.
As a student of anthropology and philosophy, Jennifer Salvemini's academics evolved into a passion for aesthetic expression in all areas of culture. She developed an intense appreciation for deep sensory experiences and finds great satisfaction in fostering meaningful experiences for others. Jennifer's professional life straddles careers in hospitality and fashion spanning over 15 years in New York City. She began her interior design practice 5 years ago and has been creating happily in the Catskills ever since.
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⭐️What does “building community through interior design” even mean?
Today we’re discussing building community through design. What does that mean? As interior designers and entrepreneurs, we often find ourselves living in “business bubbles,” feeling isolated and that we’re constantly reinventing the wheel when starting our businesses. Jennifer explains the goal of community-building is to connect people to each other - makers to makers, builders to makers, designers to makers, designers to builders - to bridge all of these networks and create larger infrastructure, so we can support the individual work of one another while simultaneously creating opportunities for collaboration. When we work together, more interesting products get created. More projects emerge. There are more solutions to problems. And of course…it’s more fun! Plus, collaborating with other creatives and artists can have a positive impact on your local economy.
⭐️How can I build my community and connections without a show house?
Jennifer finds that using Instagram to connect with other locals, whether it be restaurants or building communities or artists, has been wildly successful. What about growing your Instagram? Marilyne says the way to get a million followers is via targeting. If you target the people who are interested, they will amplify the message to others who are interested. Marilyne’s audience has grown by appealing to other creators. By targeting, you can grow your social platform in a way that matters to you and can ultimately feed your business.
⭐️Is it weird to have another interior designer in my community?
It’s important to stay connected with your fellow designers. Marilyne thinks that competition is only a thing if you make it a thing. There are more opportunities when you collaborate, and the market is so diverse in need that your clientele is likely different from that of your collaborators.
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📲CONNECT with Marilyne:
Website: https://kingstondesignconnection.com/
Instagram: https://www.instagram.com/kingston.design.connection/
📲CONNECT with Jennifer:
Website: https://www.jenniferlsalvemini.com/
Instagram: https://www.instagram.com/jls.lifestyle/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
Marilyne's previous episode: https://youtu.be/gEes3uhw7gU
"The Bone People" by Keri Hulme
"Jitterbug Perfume" by Tom Robbins
"A Natural History of the Senses" by Diane Ackerman
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
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Google Podcasts: https://bit.ly/designedongooglepodcasts
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Are you ready to trade in your iPhone for the brand new iPhone 14 Pro? Listen to this first! Darla is joined by Gavin, an SEO Manager at Wingnut Social, to break down the features of the brand new iPhone 14 Pro, and determine whether or not this is a worthwhile upgrade.
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube
Do you need to worry about trademarks if you're an interior designer? Attorney Nicole Swartz (Sprout Law) shares all the secrets about the trademarking process, costs, and what to do if you find someone using your brand name online.
Nicole Swartz is the attorney behind Sprout Law, a law firm for women business owners. In 2015, she started a skincare line that was featured in hundreds of stores around the world and the Golden Globes giftbags. After two years, she had to rebrand the business because she didn't have a trademark. Now, she helps other women trademark their brands to avoid the same situation. Nicole is featured as an expert in Forbes, the Washington Post, Girlboss, and speaks at events like Alt Summit and SXSW.
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📲CONNECT with Nicole:
Website: https://www.sproutlaw.com/
Instagram: www.instagram.com/sproutlaw
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
"Unleash Your Inner Money Babe" by Kathrin Zenkina
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
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Emily is joined by Gavin, an SEO Manager at Wingnut Social, to discuss best practices for Instagram Reels and what types of videos get boosted by Meta's algorithm.
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
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Mindset is the difference between success and failure in life and business. Trauma coach Michael Unbroken is here to discuss overcoming your trauma, how your trauma impacts you as a business owner, and the importance of investing in mentorship (and yourself).
From homeless to hero, with an ACE Score of TEN, Michael Unbroken found his way from stuck, hurt, and broken to being THE HERO of his own story. Today, Michael has coached thousands of Trauma Warriors around the world to learn to love themselves, get unstuck and to BE UNBROKEN. Michael is the author of the best-selling book Think Unbroken and is a coach, mentor, and educator for adult survivors of child abuse.
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📲CONNECT with Michael:
Website: https://www.thinkunbrokenacademy.com
Instagram: @MichaelUnbroken
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
“Radical Acceptance: Embracing Your Life With the Heart of a Buddha” by Tara Brach
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
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Do you want to win some prizes with your sick eDesign skills? Jenna Gaidusek (Mydoma/Edesign Tribe) is in the studio today to discuss Mydoma's Designer Virtual Home Tour Contest. Interior designers can enter for a chance to win thousands of dollars worth of prizes, including a trip to HPMKT Spring 2023! You can enter the contest here.
Jenna is an interior designer that has worked remotely since 2016 in her business Jenna Gaidusek Designs. She is also the founder of the eDesign Tribe community on Facebook as well as eDesign u and the eDesign Platform- recently acquired by Mydoma studio. Jenna is now the director of education and community for Mydoma studio bringing design professionals together and providing educational tools and resources to help them expand their business in a way that works best for their lifestyle.
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What You’ll Hear On This Episode of Wingnut Social:
[0:00] - Jenna Gaidusek is here - again?!
[1:49] - The origin story of eDesign Tribe
[3:39] - Jenna's one stop shop for project management, eDesign, and education
[6:23] - Electronic design is becoming the new normal
[8:26] - The Designer Virtual Home Tour Contest (powered by Mydoma)
[11:12] - The benefits of electronic design and visualizers
[11:57] - How to enter the contest for a chance to win thousands of dollars worth of prizes
[12:56] - Free learning opportunities with Mydoma
[14:37] - The What Up Wingnut Round!
[16:03] - Get a free trial with Mydoma and enter the contest
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📲CONNECT with Jenna Gaidusek:
Website: https://www.mydomastudio.com/vhometour/
Jenna's Instagram: https://www.instagram.com/jenna.gaidusek/
Mydoma's Instagram: https://www.instagram.com/mydoma/
eDesign Tribe Facebook Group: https://www.facebook.com/groups/eDesignTribe/
📲CONNECT with Darla:
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
Ubersuggest: https://app.neilpatel.com/en/ubersuggest/
Enter The Designer Virtual Home Tour Contest: www.mydomastudio.com/vhometour
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
You want to deliver an exceptional experience for your clients, right? So, what has to happen on the back end to make it happen? Systems and processes. You need to craft standard operating procedures. When you’re familiar with your foundational processes you’ll make informed decisions for the rest of your company.
You’ll be able to walk your client through your process (including how long the project will take). When you have standardized systems and processes in place so that you can do this, it will help you build relationships and trust with your clients.
Katie McFarlan is the owner of Dakota Design Company, where she helps her clients refine, streamline, and simplify business processes and systems so they can grow in a sustainable way. She shares how she builds systems and processes in this episode of Wingnut Social!
What You’ll Hear On This Episode of Wingnut SocialCreativity and design are part of the process—but a small part of what a business owner has to do every day. So Katie talks about the client-facing steps of the process as well as the back-end side of what happens in each phase (for the designer, designer’s team, and clients).
Systems and processes can help you scale your business properly. Once you document your processes, you can identify opportunities to make each phase of your process better. You can see where you need to be more efficient, where you can delegate, and more.
Here’s where you should get startedKatie believes that developing systems and processes comes down to how you work and what services you deliver. You can structure services a million different ways but it HAS to work for you.
Once you choose a structure for your services, then focus on industry best practices for screening leads, onboarding clients, and delivering results (design discovery, how you design, presentations, etc.).
If you’re spinning your wheels and getting overwhelmed, write everything down:
Every designer and what they offer is different. But the way you deliver services can fall into these categories. Writing everything out helps you map out the process and how long it will take so you can inform your clients.
After you map out your phases, look at where there’s confusion, pushback, and overwhelm. Identify where the challenges are. That’s where something needs to change.
Katie believes that every designer needs project management software. Tune in to this episode to hear what she recommends to keep your business on track!
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Andrea Liebross has started three successful businesses and ultimately became a certified business and life coach. Her goal is to help bold and ambitious women create their own custom secret sauce for success by combining mindset and systems. In this episode of Wingnut Social, Andrea helps nail down some goal-setting strategies for interior designers. Don’t miss it!
What You’ll Hear On This Episode of Wingnut SocialAndrea has a client that’s an interior designer. They’ve been working together for 18 months and her business has doubled. This client loves a brand of exercise clothes sold directly to customers and asked Andrea if she thought it was okay if she got her foot in the door with network marketing.
She thought it would be fun and exciting. But what about her business? Isn’t that fun and exciting? So Andrea asked her, “What if we just stick with that?” People are looking for fun, exciting, new, and adventurous. That is the trap of shiny object syndrome.
Andrea helped her focus on the three-year vision for her business. Then they got even more granular and focused on what she needed to do this quarter. However, Andrea believes that your goals need an element of shiny object syndrome built into them. Why? To give you the excitement you’re craving. Listen to find out what that could look like.
Goal-setting strategies for interior designersYou need to set goals that are specific, measurable, achievable, relevant, time-bound, AND exciting and risky (the SMART-ER framework). If you believe in those goals, they can ground you. They can also prevent you from constantly stumbling over roadblocks. Goals are your priorities that are written down so that you can plan from and schedule your time around.
How specific should you be with goal setting? Andrea believes that goals should be broken down quarterly, monthly, weekly, and daily. Start with what you’re doing today. Andrea is a believer in the “Big Three.”
What are the three things that you’re going to do today that get you a step closer to your goals? The key is that they need to be things you have some resistance to. It may be reaching out to a client, closing a deal, or sourcing something that’s been impossible to find.
Those three things must align with your ultimate revenue goal and impact your bottom line. The goals are your north star. The big three ground you every day. Then you can plan out your week with a weekly big three. What do you want to happen that won’t happen automatically?
Why is it so important to write it down? What’s the best way to track your goals? Listen to hear Andrea’s thoughts.
How Andrea helps clients remain consistent to reach their goalsAction and inaction are driven by how we feel. You might feel stressed or anxious. Writing down a list of tasks may be the last thing you want to do. You have so many things to do that you just want to get going. What do you want to happen? How do you want to feel at the end of the day? What do you want to have accomplished?
Everyone wants everything on their list checked off. If you write things down at the beginning of the day and decide what to work on, you’ll get more done. You have to focus on the endgame to take the initial action.
Are you doing the things on your list that have the most impact? Do they align with where you want to be? Your brain likes the hit of dopamine when you knock out the easy things. When you do that, your brain thinks you’re being productive when you’re not.
Why aren’t you writing down what you should be doing? Andrea shares 3 common reasons. Listen to find out what they are!
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This isn’t the first time Darla’s talked about Mike Michalowicz’s Profit First formula (and how interior designers can apply it in their business). But this IS the first time she’s had a conversation with the man himself!
If you don’t know who he is, Mike Michalowicz is the author of The Pumpkin Plan, Clockwork, Fix This Next, Get Different, and a Wingnut favorite—Profit First. In this episode of Wingnut Social, he shares how you can flip the script and turn your business into a money-making machine.
What You’ll Hear On This Episode of Wingnut SocialCyril Northcote Parkinson studied human behavior. His thesis was that as supply increases in availability, consumption increases. If Mike is given one chocolate chip cookie, he’ll eat it. If 20+ chocolate chip cookies are placed in front of him, he’ll likely eat more than one because the supply has changed. The same is true for money. When there’s more available, there’s more to spend.
It becomes a trap. Many businesses make tens of millions of dollars but are still struggling to get by because the more they make, the more they spend. They see money in the bank account and go, “Finally, I can do X, Y, Z.” Parkinson also points out that if you constrain supply, you can force frugality. You also become more innovative. You find ways to stretch it. When you have one cookie to eat, you savor it. When there’s less money available to spend, you’re more selective with how you spend it.
The pay yourself first principle applied to businessIf you take a portion of your income and put it toward savings, you will have a future of savings. Why not apply that to business? The first thing you do is allocate money to profit. With Profit First, the equation is sales minus profit equals expenses. Money comes in, you take profit, and then you know what’s truly left available for expenses.
Profit isn’t an event or eventuality. Profit is a habit. When money comes in, take a portion and allocate it toward profit. You use the profit to pay yourself first. You preallocate money to its intended use. It’s a mindset shift. When you see what money’s intended use is before you spend it, you work within the confines of that.
How do you operate if your business has debt? Listen to hear Mike’s thoughts!
Using tacking to make quarterly adjustmentsWhat is your five or ten-year vision? What can you do in the next 90 days to best get there? Tacking is a strategy that’s used by sailors. The boat has a desired destination. But you can’t go in a straight line to get there because you have to take advantage of the winds. So sailboats zigzag to capture the wind to get to their destinations.
Businesses are the same. You don’t beeline straight to the end goal. Obstacles, like the economy, will present challenges. So take things one quarter at a time. What are the biggest movements you can make in your business to get to your end goal?
You also have to get into a quarterly rhythm of distributions. The only way you can grow is with fiscal discipline. The #1 rule of publicly-traded companies is to distribute profit to shareholders every quarter. They do that to maintain engagement and award risk-takers. Your business needs to follow the same pattern. It keeps you emotionally engaged in your business.
Why shouldn’t you re-invest your profit? Why should you work with a Profit First coach? Listen to learn why!
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Meredith founded the “House of Huck” in 2020 as a passion project. She gave herself an ultimatum: If she wasn’t successful in three years, she’d go back to the corporate world. But in one year, she transformed her business into a full-time career.
She’s leveraged her unique background in corporate sales—and some genius social media marketing tactics—to build a thriving business. In this episode of Wingnut Social, Meredith shares some business tips for new interior designers that you just can’t miss!
What You’ll Hear On This Episode of Wingnut Social95% of Meredith’s clients have come from social media. How does she leverage various platforms to gain visibility?
Meredith got in front of the camera. It allowed people to learn about herself and her life. She also embraced a unique social media marketing strategy: Throwing a scavenger hunt.
Meredith chose 5 local businesses, bought gift cards, and hid them around town. You had to follow her on social media and answer a riddle to find the gift card(s). Once someone found one, they had to tag her in a post.
She gained followers, gave back to her community, and it even led to a request for a design consultation.
Why Meredith doesn’t want to grow and scale a teamMeredith is struggling with a great problem to have: Getting too many requests for her design services. She’s learning how to take discovery calls, explaining how her process works, and scheduling out (sometimes weeks or months).
She sets the expectation that it may be weeks before she can connect back to work on their project. But then she communicates via email, notes in the mail, etc. She’ll have those clients work on creating a Pinterest board to fill in the gap during those weeks.
Meredith is busier than ever, but she isn’t interested in growing and scaling a team right now. She loves what she does and chooses to outsource when necessary. She works with a virtual assistant and outsources renderings and sourcing tasks.
Business tips for new interior designersWhat has Meredith learned from her first couple of years as a new interior designer?
Tip #1: It’s not just about charging a design fee. Whenever you can, open up wholesale accounts and purchase furnishings directly from them. A large portion of Meredith’s revenue has come from the margin she makes on furnishings.
Tip #2: Trust your gut. Meredith agreed to do some design work for a couple despite seeing numerous red flags. Meredith requires her clients to request revisions within one week of her design presentation. After her design presentation, this client asked for more than a week to decide. Two months later, they asked her for a refund of her design fees.
Tip #3: Don’t take every job that comes your way. Only work with people who appreciate what you’re doing for them.
Meredith shares more tips, tricks, and business strategies in this episode of Wingnut Social. Check it out!
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How do you navigate the remote hiring process for your interior design business? What should you include in the interview process? How do you retain a remote team once you hire them? Anna Shcherbyna joins Darla in this episode of Wingnut Social to tackle these questions head-on.
Anna Shcherbyna has over 10 years of experience in international operations and recruitment. She is the CEO of Remotivate, a recruitment agency that helps remote-friendly companies hire top remote management and leadership via a done-for-you service. Don’t miss her expert insight!
What You’ll Hear On This Episode of Wingnut SocialAs of early 2022, 50% of applicants on LinkedIn have been for remote jobs, but only 20% of the jobs posted are actually remote. The #1 reason why candidates are applying for new jobs is because they’re being forced back into the office. Why are employers still resistant to remote work?
Anna points out that when people work remotely, productivity goes up, flexibility goes up, happiness goes up, and morale goes up. But the one thing that you do lose out on is that quickness of communication.
How to screen candidates remotelyAnna recommends that you screen for soft skills. It isn’t just about experience anymore. You can’t just look at someone’s resume and LinkedIn profile and determine if someone is a good fit. You need to look for a hunger to learn, time and effort, independence and drive, and someone who is self-motivated.
Obviously, you still want to screen candidates to make sure they’re a good fit for the position you’re hiring for. To do this, Anna loves using VideoAsk. You can see if a candidate is comfortable on camera and better assess their passion and interest in the role.
Anna also recommends using some personality tests (DiSC and Clifton Strengths, which was formerly StrengthsFinder). CliftonStrengths asks direct questions, such as what you enjoy—and what you don’t—and how you act in different scenarios. It’s harder for you to answer questions from the lens of what you think the potential employer wants.
Lastly, she always recommends a test project that is actionable and strategically related to the position being hired for. Give them an actual scenario you’re facing within your business and ask them how they’d resolve it. What steps would they take? Have them create a strategic plan.
What are the advantages of hiring a remote employee internationally? Anna shares a few factors you might not have considered!
How to nail the remote hiring processStep #1: Start with a questionnaire that tackles what a candidate has experience in, the tools they’ve used, industries they’ve worked in, and more. It’s about covering the logistics. Doing this can eliminate 70% of the people applying.
Step #2: Ask the remaining 30% to record a short video where they present themselves and answer a couple of questions that you’ve provided.
Step #3: Set up a conversation with the potential team member, interact with them, and conduct an interview.
Step #4: Give them a test project to complete. This will allow you to more fully understand what their skills are, how they communicate, and what their experience is. Plus, you get to see them live in action.
Step #5: Finally, complete reference checks. Ask them to prepare some previous clients or employers that they’ve worked with for at least 6 months, within five years, and no longer than five years ago. It needs to be with a supervisor who can speak to their character and growth.
If you set up the remote hiring process correctly, it creates a seamless experience for you and the new hire.
How do you retain remote employees? How can you set them up for success? Listen to the whole episode to hear Anna’s thoughts!
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Maria Killam is a decorator, stylist, speaker, educator, and true color expert in interior and exterior design. She’s also the creator of the Killam Color System™, a proven system for choosing color that anyone can learn.
Maria has always shared her work on her blog and has thousands of readers. But her Instagram never took off—until recently. Maria leveraged a popular Instagram trend and grew to 100k+ Instagram followers in mere weeks. Learn how she did it in this episode of Wingnut Social!
What You’ll Hear On This Episode of Wingnut SocialMaria Killam launched her career while working in a paint store. She took a color course and learned how to accurately describe colors. As she helped clients choose the right colors for their homes, she started painting out large color samples and used them over and over again.
She saw that beiges always had the same undertones: pink-beige, green-beige, yellow-beige, etc. The undertones expanded from there. Her goal is to help her clients understand undertones so their design choices are complementary and timeless.
Maria created a color wheel tool to help people identify the undertones in their spaces to choose the right neutrals. Now Maria offers online courses and eDesign to help both designers and homeowners create timeless spaces.
Keep listening to learn how understanding color and undertones influences every design choice you’ll make.
Maria’s Strategy to gain 100k+ Instagram followersMaria has spent a lot of time on Instagram. Why? Because people judge you as a marketer, designer, and businessperson based on your number of Instagram followers. They’re either impressed—or not.
One day, Maria was watching an influencer who did a “10 ways to do something…” video series that they split into 10 parts. It was a light-bulb moment for Maria. So she launched her own 10-part series: “10 Finishes that Immediately Date Your New Build.” Her Instagram following grew by 100,000 followers in a matter of weeks.
Instagram is trying to be like TikTok. It’s ALL about video. It worked for Maria because her no-nonsense personality was fully expressed in these videos. Before, she followed different random trends. Secondly, you build trust faster when they watch a video. If you’re not on video, you’re going to be behind. So how do you get started?
Start sharing videos on your stories. They’re only 15 seconds and get you comfortable in front of the camera. Maria felt extremely awkward in her first videos. But you have to go through that awkward phase to become a rockstar on video. Maria has attracted a whole new audience. Learn how you can do the same in this episode of Wingnut Social!
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Lisa Gilmore watched HGTV late at night when her mother thought she was sleeping. As she watched Candace Olson from “Divine Design” put these incredible designs together, she realized she could do the same thing. She went to design school right out of high school.
When she started her business, she focused on networking. Her goal? When anyone heard the word “interior design” she wanted them to immediately think “Lisa Gilmore.” 11 years later, she’s been featured in Forbes, Business of Home, Coveteur, Better Homes & Gardens, and more.
Lisa is recognized for her bold use of color, functionality, and “liveable glamour.” She’s built a multi-million-dollar interior design firm from the ground up. But her journey wasn’t without setbacks. Listen to this episode of Wingnut Social to learn what she did to build a thriving multi-million-dollar interior design firm.
What You’ll Hear On This Episode of Wingnut SocialLisa grew up in a blue-collar family in a small town in Florida. She had what she needed, but she didn’t have a lot. Her family never talked about money. So when she started her business, she avoided conversations about money. But she notes that passion only gets you so far. She couldn’t ignore it anymore.
She was going through a divorce, trying to stand on her own two feet, but she couldn’t. She went to Africa on a sort of “Eat, Pray, Love” sabbatical. It was the experience of a lifetime. But a lack of confidence coupled with poor financial management culminated in the perfect storm. Lisa logged into her bank account and realized it was empty. That was the moment she realized she needed to get her life together.
Becoming a multi-million-dollar interior design firm in 10 yearsA close friend introduced Lisa to Profit First, which quickly changed her mindset about money. It took Lisa 3–4 months to recover from rock bottom. Thankfully, she’s never had a shortage of clients, so she was able to put her nose to the grindstone and implement Profit First quickly. It was a painful process. But she dug them out of debt and started saving money.
Her experience forced her to look at her business as what it could be. It needed to be her livelihood. She had to get uncomfortable with money and learn to understand profit margins. And once she focused on a Profit First mentality, her confidence grew as a female leader and business owner.
She was no longer intimidated. She sat in front of her wealthy clients with confidence and knew she could provide what they needed and make a great living.
The changes Lisa made to her pricing structure to achieve growthLisa raised her hourly rate to $275 an hour and now requires a higher retainer up front so clients have skin in the game. They need to be invested. She can say without hesitation that it turned her business around. She emphasizes that if you allow yourself to face your fears, you can turn your financial mistakes around quickly.
Lisa shares more about her incredible interior design firm and her path to success and financial freedom in this episode. Don’t miss it!
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Why is SEO so critical for your brand’s online presence?
How does it help you compete with other interior designers? Why is ongoing SEO the key to keeping your interior design business ranking on Google?
The biggest piece of misinformation that we hear about SEO is that it’s a “one-and-done” service that’s complete when your website is created. That couldn’t be further from the truth. Ongoing SEO, when done correctly, is your key to remaining competitive. Gavin—Wingnut’s resident SEO guru—covers this important topic in this episode of Wingnut Social!
What You’ll Hear On This Episode of Wingnut SocialWhen your website is created and SEO-optimized, you can’t just set it and forget it. You can’t just run ads and call it good. Why? 80% of people searching on Google ignore paid ads. Secondly, most people won’t go past the first page of search results. So your business needs to be ranked in the top 10 search results.
How do you achieve that? You have to track and measure the impact of your work and adjust your SEO continuously. You can make adjustments as you go to make sure your pages stay on the first page of Google’s search results.
Your competition’s SEO tactics are constantly changing. If you’re ranking for a keyword and it falls from #2 to #10, you need to make some adjustments or you’ll lose traffic. If your competition is ranking for keywords that you used to rank for, changes need to be made.
That’s why a robust and ongoing SEO strategy can mean the difference between being flooded with clients—or being irrelevant.
Your clients have questions—make sure you provide the answersWhen it comes to blogging, people think they need to produce a chunk of new content once a month and they’re okay. Gavin points out that blogging is a great strategy and you need to do it. However, you have to keep in mind that Google is trying to connect people who have questions with the answers they’re looking for.
5–10 years ago, people would stuff keywords into a blog and rank for it. Google is now an intelligent platform that can’t be fooled. If you’re keyword stuffing, your content won’t rank. When you write content, focus on answering questions that your ideal client is searching for.
What questions are they asking? How do YOU provide the best answer and share value? The keywords and phrases you use reflect your ability to understand your customer. If you have a great idea of what your customers are looking for and provide them value, you’ll see a bump in SEO.
What tools can you use to help you write SEO-optimized content? How does Google’s algorithm play a role in your success? Listen to the whole episode to learn more about ongoing SEO’s impact on your bottom line.
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Anne Gillyard—along with Jodi Arellano—own and operate GrOH! Playrooms, specializing in educationally-based children’s interiors. They strive to create spaces full of color, joy, fun, and playfulness that encourage your child’s development. But how did they choose to niche down into something so specific? How have they built a thriving play-focused business? Anne joins Darla to discuss all things marketing, niching down, and incorporating play into your child’s every day.
What You’ll Hear On This Episode of Wingnut SocialAnne worked in early education for years as a teacher and curriculum designer. But her expertise is play. She always wanted to be an interior designer but never thought she’d land there. Now, she designs family rooms, playrooms, bedrooms, and outdoor spaces where the intention is to live, breathe, and move around with your kids.
When they launched GrOh!, they were worried they wouldn’t survive if they niched down too far. So if a client asked them to do something outside their scope, they quickly agreed to it. But it wasn’t where they thrived. Once they fully committed to their niche, they took off. Now they have a waitlist of 6+ months.
How to choose your interior design nicheAnne says to pour your favorite drink, get comfy, and spend some time thinking. What lights your fire? What takes the least amount of energy to brainstorm about? When you complete a project, what are you proud of? How can you make your experience special? What can you do to make your relationship with your client wonderful and easy?
Reflect after every project and determine what you enjoyed—and what you didn’t. What did you find to be easiest? Anne once created a gorgeous custom kitchen, designed to help create independence for kids. While the project was a smashing success, they didn’t enjoy the work. Now, they only focus on what they love.
How GrOH! Reaches their ideal clientsIn December 2019, GrOH! had committed to only doing commercial spaces. A few months later, because of covid, no one was going to commercial play spaces—maybe ever again. So they pivoted to residential spaces. Word-of-mouth wasn’t a possibility at that point. So what marketing stuck?
They invested in photography immediately. Then they hired social media out to professionals (Wingnut Social, of course) and the change was transformative. It’s allowed them to niche and establish themselves as go-to experts. Since then, 99% of their clients find them through social media.
And Anne is a social media genius. Her content is eye-catching, playful, and educational all while perfectly showcasing their designs. How has she found such social success (aside from Wingnut Social, of course)? She shares her tricks of the trade in this episode. Don’t miss it!
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Molly Schoneveld is the award-winning PR strategist behind the luxury public relations firm, The Storied Group. She represents the industry's top interior designers, celebrities, and hotels, i.e. “Talented faces, spaces, and places.” She has 20+ years of experience with press placements in Architectural Digest, ELLE Decor, Vogue, and more. And she knows the secret to getting your interior design work published. What is it? Find out in this episode of the Wingnut Social podcast!
What You’ll Hear On This Episode of Wingnut SocialWhat’s the secret? It all comes down to photos. Now—likely starting with Covid—many magazines will not do reshoots. What you provide them in your pitch is what will get published. So you need to give them enough photos to publish a full story. Luxe Magazine has design features that can be as long as 10–12 pages. That’s why you need to provide a variety of photos.
But Molly emphasizes that you don’t need the best photographer in the business. Why? You need to be able to afford someone who will provide you with a full range of images. What does that look like? If you want to get featured as a full home tour, you need 25–30 images of your work.
Molly landed one of her clients a feature in AD Digital. It was the home of a celebrity chef and a big-name interior designer. They didn’t reshoot the project. The photos Molly sent them were the photos that ran. The bar is high, and if you want to get into AD, you’ve got to be so much more than good. The photos you send must be shot knowing they’re going to be run in the magazine.
Do you need to hire a photographer with connections?Molly points out that working with a specific photographer who has previously done work with the magazine you want to get published in can give you an advantage. But the advantage isn’t that the photographer can get you published—it’s that they know what the magazine is looking for. They understand the angles publications like, the styling they like, and the vignettes they prefer. Those are the things a photographer can help with.
But a magazine won’t say yes to a project solely based on the photographer. There are factors at play that are 100% out of your control, like editorial calendars, previously published homes and kitchens, and much more. But you can control your images. So work with a photographer who understands what magazines are looking for.
Make your photography stand out by using a stylistLook at a potential photographer's social media. What is their aesthetic? That’s what you’ll end up with for your social media. What else is important? Molly believes that bringing in a stylist to bring life to your images makes the biggest difference. Magazines do this all the time. If magazine editors rely on them, designers should see them as someone who can bring their vision to life in a different way. That—coupled with a photographer versed in magazine photography—can make a huge impact.
Can you post photos online if you want them published in a magazine? Does it pay to have celebrity clients? Molly answers these questions and so much more in this episode. Don’t miss it!
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Have you thought about becoming an interior design coach? Maybe you’re burned out, ready to move on to another point in your career, or simply want some side income. Whatever the reason, online coaching might be the way to go. But how do you start an online coaching business? Do you dive in full-time, or dip your toes in part-time? Do you offer one-on-one coaching or group coaching?
In this episode of Wingnut Social, Kendra Perry—a former six-figure functional health coach turned online business strategist—shares how you can seamlessly build an online coaching business. Don’t miss it!
What You’ll Hear On This Episode of Wingnut SocialEveryone's an expert in something, right? Is there something you learned as an interior designer you wished you knew? Do you have expertise in a specific niche? It doesn’t have to be anything extraordinary. You don’t need specific education. You can take the knowledge you’ve acquired through your career and build it into an online program.
The most important thing you need to consider is your niche. What segment of the market are you going to target? What’s the single problem you solve for people? Who is that person? What are those people looking for? Kendra emphasizes that you aren't just selling coaching—you’re selling solutions to problems.
What outcome can you provide with your coaching? You can monetize any skills but you need to understand who you’re serving, the problem you’re solving, and the outcome you offer.
Should online coaching be a side hustle or full-time job? Should you market your coaching business using current channels? Listen to hear Kendra’s thoughts!
Why you should start with one-on-one online coachingMany new coaches want to start with group coaching or an online course, but Kendra recommends beginning with one-on-one coaching. Why? Because it’s simpler. You don’t need a launch strategy, program hosting, modules, etc. You can reach out to your current audience and see who’s interested. You could have a coaching client the next day.
Secondly, if you don’t have a huge audience, one-on-one coaching will be easier to start with. The amount of feedback you’ll get is invaluable, which you can then take and apply to a group program. Anything you learn can be rolled into an online course.
To do something like group coaching or a course, you need volume to sell to and infrastructure in place. That’s why Kendra recommends giving yourself 6–12 months to bring in a full-time income. You have to build an audience and a list and those things take time.
When do you move to group coaching? And how do you structure an online course for your business when the time is right? Kendra is a wealth of information on this topic. Tune in to the whole episode to learn the ins and outs of building an online coaching business in the design space.
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Do you cringe at the thought of selling your interior design services?
David Priemer, the author of Sell the Way You Buy, is the founder and Chief Sales Scientist at Cerebral Selling, where he teaches business owners the art and science of selling. His work hinges on the idea that you have to sell the way you buy.
Your clients aren’t just paying for the service that you offer. They’re buying emotions. They’re buying the experience. So how do you sell the way you buy? David shares great takeaways from his book in this episode of Wingnut Social!
What You’ll Hear On This Episode of Wingnut SocialCovid prompted David and his wife to consider having their home redesigned. To him, the worst thing about a renovation is having to choose every detail. That’s why he’s willing to pay someone who will come in and remove all of the decision-making from his plate. He emphasizes that as an interior designer, you exist in the realm of emotional selling.
As you’re talking to your clients, think about the emotion behind why they’re buying. People don’t buy solutions to problems. People buy feelings—especially in creative spaces. So what is your superpower? How do you fill the void your buyer is looking for? It starts by knowing your audience and the feelings they’re buying when they buy you. It’s powerful.
Use this tip to sell the way you buyIf you wanted to sell someone a bandaid, you could look for someone who has a cut (i.e. a problem you can solve). But that requires they’re aware that they have a problem that needs to be solved. You could also look for clients that are afraid of getting cut, like someone who wants to update their house in preparation for selling it down the road. You’re selling the future.
The third way to sell is to “cut” people. What does David mean by that? Many people aren’t aware of the problem(s) that they have. When you look at a client's home, you might point out any issues or code violations that you see. You’re bringing problems to your customers. You help them realize there is a problem they need to be solved. You have to create a little bit of pain to address it.
How do you handle this when you struggle with being comfortable in the sales process? David shares a unique strategy any designer can use—keep listening.
Remember that the experience is the productIn chapter 4 of David's book, he talks about Disney World. Disney focuses on customer experience because the experience is the product. If David hires an interior designer, the experience he goes through to arrive at the final destination ends up influencing whether or not he’s happy with the end product. You have to create that experience.
You likely became an interior designer because you’re talented and passionate about your work. You love what you do. Why should you be ashamed of selling? You’re simply conveying the enthusiasm you have for what you do to your customer.
The experience the customer has with you transcends the final product. At the end of the day, people are buying feelings. People are buying emotions. You could be the best interior designer in the world, but if no one likes you, no one will hire you.
But if you create a great experience for your clients, they’ll tell other people about you. Selling with the way you buy in mind is a game-changer.
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Have you considered interior design as a second career?
Cheryl Luckett had a 15-year career as a registered dietician and human resources professional. She launched Dwell by Cheryl after a weekly blog chronicling her home improvement projects quickly morphed into a side hustle decorating homes. After five years and a carefully planned exit strategy she dubbed “Project 36,” she left corporate life and made interior design her full-time career.
What You’ll Hear On This Episode of Wingnut SocialAfter 10 years in the same company, Cheryl realized something wasn’t clicking. She didn’t want to be there forever. At the time, she had just purchased her first home and started decorating it. It sparked something inside her.
So she took some design courses at her community college, starting with basic drafting. She fell in love with design. She started a blog sharing her ongoing home projects, which led to clients within her circle of influence. A couple of years of night classes later, she realized she was on to something. But she needed a plan to transition out of corporate America. She called it “Project 36.” It was her 36-month exit strategy out of corporate.
She was single, had been in the same job for 12 years, and had great benefits—including stock options. The one thing that would keep her from making the move was financial. So she hired a financial planner and said, “I want to leave my job in 36 months. Help.” They set out a plan to chip away at student loans and save money so she felt comfortable with her career change.
She set a timeline for everything she needed to get done. The plan unfolded over time. The more the months ticked away, the more comfortable and confident she became about taking the leap. She needed to be strategic. She believes anyone considering a second career should be the same.
Transitioning to interior design as a second careerAs Cheryl’s 36 months ticked onward, she posted three times a day on social media. It allowed her to engage in a community she wasn’t a part of full-time—yet. It allowed her to build demand for her service before she needed it. She brought people along on her journey. They knew she worked full time, knew she was in school, and knew she was building a side hustle.
Her followers were so bought into her story that when she shared a video of leaving the ivory tower, they were excited with her. Now, every December 31st, she posts that video. She executed her plan, made the leap, and is still thriving because of it. What else did she do?
Cheryl spent a lot of her PTO traveling to design conferences, investing in herself and her growth. She built relationships with people on an upward trajectory. Once she transitioned into her design business, she continued to invest in herself to continue on the path of growth.
So she hired a coach—Kim Kuhteubl. It was a significant investment but helped her understand that it’s an inside game. To show up for your business, sell your services, and serve people—you’ve got to have your mind right. It was the best move she made in the beginning stages. Her coach helped her with mindset, branding, visibility—all of the big picture things.
Listen to the whole episode to find out why honing in on a niche and having a process in place to find the right clients is a key part of her success.
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David Wood coaches high-performing business owners to double revenue—and their time off—by focusing less and being 30% more courageous in their business or career. Achieving more success sometimes means you have to break out of your comfort zone. David shares some tangible ways you can do that in this episode of Wingnut Social. Are you ready to “Get out there, get uncomfortable, and be great?”
What You’ll Hear On This Episode of Wingnut SocialDavid is releasing a book called “Mouse in the Room” (because the elephant isn’t usually alone). It’s all about addressing the little animals in the room (i.e. fears) you may not normally share with someone.
When you reveal your fear and connect yourself to it, it can help you overcome it. Once you get clarity on what you’re afraid of, you can choose to tell the other person/people. It makes a decision or action far less scary.
David has always been drawn to performance—improv, standup comedy, motivational speaking, music, etc. But he was hesitant about acting. But 8 months ago, he realized he wanted to move to LA, get training, get an agent, and audition. He had never told anyone about the desire. But he “named the mouse” and shared the desire with someone.
Naming the mouse gave him energy. And the friend he’d shared with called him a week later and asked him to join her to audition for a professional production of a play. So he did. He got cast as the lead. Now he can say he’s a working professional actor. He’s still a coach and a trainer—and he’s also following his dreams.
David shares a powerful thought: "Just because you see someone do something that seems courageous doesn’t mean that they’re fearless. But they’re willing to have that fear and work through it.” How can you go for it and honor yourself so you don’t say, “I wish” on your deathbed? It takes courage to give your all and live your life.
Reaching your goals takes focus and disciplineEntrepreneurs see all of the possibilities. But they can only spread themselves so far. You add in social media, text messages, phone calls—it’s no wonder that most people are dealing with stress and anxiety. It slows down your goals.
Sometimes you need someone else to help you say “stop.” By focusing on less, you can produce more. It’s possible to get twice as much of the personal stuff done in half the time you’re spending now. How?
The answer is discipline. What matters to you over the next twelve months? What are the three business goals and the three life goals that matter to you that will have you celebrating 12 months from now? When you achieve one of these goals, return to your full list of goals and add a “Bonus goal” into the mix. This is only for people who want to be extraordinary.
How can you be “30% more courageous?” How do you balance being sensible AND daring? Listen to hear David’s thoughts!
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How do you drive the right kind of traffic to your interior design website? How do people who want the services you provide find you? How do strategies differ for local and national traffic? Everyone knows they need a plan to drive traffic, but it can be overwhelming—which is why it’s often put on the back burner. In this episode of Wingnut Social, Nicole Heymer of Glory & Brand will help you nail down where to start and how to drive the right traffic to your interior design website. Don’t miss it!
What You’ll Hear On This Episode of Wingnut SocialYour website won’t drive traffic to itself. To figure out where to start, you need to ask yourself some questions:
What is your area of service? Is it local? Is it national? If it’s local, you have to tell the humans and search engines where you service (city, suburb, county?). Ask yourself what you would search for. If you’re trying to reach a national audience, your only hope is to niche.
Start by focusing on local search to establish a presence. It gives you credibility. If you want to build a national brand, focus on social media and building an email list. That's how you get in front of a large audience. An email list gives you control over your audience and the ability to directly market to them.
Secondly, where are you now? Where do you want to go? Who’s coming to the website and where are they coming from? Go to Google Analytics and look at “acquisition.” You can see where people are coming from (social, organic, etc.) You can use a tool like Ubersuggest, SEMrush, Ahrefs, etc. to gauge traffic, research keywords, and even spy on competitors. It’s fun to see how your keywords are growing and moving up in rankings. If you aren’t showing up in organic search, you can see it as an opportunity.
The importance of content marketing to drive traffic to your websiteContent marketing is creating content that will educate, entertain, or demonstrate expertise. You can push it on social media but SEO and content marketing are intrinsically linked. You can optimize a homepage—and you should—but the real power in SEO comes from creating content.
If you want people to find you for a search term, you need one page dedicated to that search term. Search results are answers to a question. If you provide a robust answer to the question—that matches the search intent—you’ll start showing up in Google searches.
You can take two approaches with content:
When Google sees that you’re getting traffic, it raises your domain authority, making you more likely to show up in local searches.
Location and service pages can be a major tool for local bases. Optimizing your google business page because it is low-hanging fruit for local search. Your actual location will help you show up in map searches. If you want to show up for other towns, you can create location pages that you optimize for interior design in such-and-such towns. You want to link to these pages on your website, but the goal is to rank in search. It’s a classic SEO technique that still works.
When it comes to local SEO, the reason Nicole prioritizes this over other methods of traffic is because of intent. Someone is searching for local interior designers, they’re serious. But local SEO can’t be everything. You need to leverage social media, email, and other strategies to have a well-rounded source of traffic. The messaging on your website will help you stand out.
Why should you use video strategically throughout your website to increase traffic? How can you use social media marketing to serve a larger audience? Listen to learn more!
Email marketing: The underused driver of website trafficEmail marketing allows you to drive traffic to your website at a specific time of day. It’s also highly cost-effective—whether you’re paying for a copywriter or doing it yourself. The con is that you have to work to build an email list. The people who are serious about email marketing build numerous opt-ins to get people on their list—quizzes, live speaking engagements, interactive lead magnets, etc.
A perceived con is that everyone hates getting emails. However, there are at least 1–2 emails that people always want to read. They’re educational, entertaining, informational, etc. You can be as accretive as you want.
Why do you need to focus your efforts carefully? How do you use email marketing to drive traffic? How can purposeful strategic networking drive traffic to your website and design firm? Listen to the whole episode for Nicole’s genius advice.
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How do you build your interior design team when the current job market is a race for talent? Hiring stellar candidates isn’t easy in a competitive market. So how do you appeal to your ideal hire? How do you retain top talent? What’s the best method for promoting from within? These are just a few of the questions Shelli Warren answers in this episode of Wingnut Social!
Shelli Warren is a team and leadership coach and the host of the podcast, “Stacking Your Team.” She leverages 26 years of experience to deliver multi-million dollar projects for billion-dollar brands. She helps small business owners hire, fire, and inspire a team of high-performers.
What You’ll Hear On This Episode of Wingnut SocialWhen you’re hiring, you have to become a marketer. You have to position a job as the best career opportunity anyone would come across. You need to market the job opportunities, team culture, and clients. You position yourself as a place of work where someone can have a career—not a job. Why? People have had it with their jobs. They want something creative and worthwhile. You need to create visuals so potential hires can see themselves working alongside you.
If you’re selling a product or service, you have to tell its story, right? You want to position your role the same way. Share what a “day in the life” looks like. Paint a picture so they can see themselves in that role long-term. It helps decrease turnover. You want to be able to confidently select the people that will join your team that are in it for the long haul.
Shelli notes that you must be transparent about compensation and benefits. Many people who had really incredible salaries get to a point where it isn’t about the money anymore. They want to feel like what they’re doing is worthwhile. But you need to put the salary out there in black and white. Be professional and say: here’s the role, the title, what the role looks like, the anchor skills, and the compensation. If it aligns with their career goals, they’ll want to meet with you. If someone isn’t okay with that number, don’t waste each other’s time.
How can new designers create a compelling job description when they don’t have a solid team culture to brag about? Listen to hear Shelli’s thoughts.
How do you retain employees for the long haul?Shelli jokes that you have to remind your team just how good they have it! She notes that you can read testimonials to your team. Share the goals that you are crushing. It’s about creating storylines where everyone understands their role and how it rolls up into the mission of the business.
Don’t be afraid in one-on-one conversations and quarterly reviews to give people shoutouts and remind them what they bring to the business. Make sure it isn’t just the “rock stars” who are getting the spotlight. Every rockstar has a team supporting them. Acknowledge everyone on the team and remind them that the work they do is worthwhile.
Great leaders know how to intrinsically motivate their team with real data. It’s more than “way to go” and “good job.” Your team wants professional feedback that assures them that you notice how hard they work day in and day out.
What role does a career page on your website play in hiring? How do you leverage LinkedIn, Indeed, and networking to stack your interior design team? Listen to the whole episode for some amazing insight from Shelli.
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Mike Michalowicz’s “Profit First Method” flips traditional methodology on its head. Most people subtract expenses from earnings and whatever is left is “profit.” But you started a business to profit, right? So you should take your profit first and use whatever is left to operate your business. It shifts your mentality, leans your business, forces you to be creative, and leads to profit.
Dala Al-Fuwaires knows firsthand. She implemented the profit first method at her commercial interior design firm, House of Form. In this episode of WingnutSocial, Dala shares how interior designers can implement this practice in their business—and how embracing this methodology has impacted her business.
What You’ll Hear On This Episode of Wingnut SocialBecause the profit first method involves allocating revenue very specifically, it’s best to have separate bank accounts for each “bucket.” When Dala implemented profit first, she modified it slightly to suit her interior design firm: Dala uses four main accounts:
Each account is broken into a different percentage based on the performance and revenue of the company (i.e. Dala sets aside 10% of every check that comes through for profit). Every “Financial Friday” Dala spends the first hour of the day distributing funds into its respective account.
How implementing Profit First has impacted Dala’s businessBefore embracing the Profit First method, Dala had one account. She wasn’t on payroll and her salary was whatever was leftover at the end of the month. But when you implement profit first and go through the exercise of dividing up the money in various accounts, you realize what the revenue needs to be to meet the goals for your business. It allowed Dala to carefully evaluate big decisions.
Logistically, she points out that it’s easy to log in to your bank account and look at each designated account and know what funds are available in each bucket. Dala can make informed decisions fast, such as hiring a new team member. It gives you the structure needed to run a successful business.
Where should interior designers start?Read the book. Talk to peers who have implemented the profit first method who can share some insight. If your business isn’t profitable, Dala believes that you can still implement this method. It will be the push you need to become profitable. It forces you to think differently about how you run your business.
How can the profit-first mindset help you sell your business in the future? What next steps should you take? Learn all about it in this episode of Wingnut Social!
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Do you avoid sending prospective clients to your interior design website? Is it outdated with little copy? Does your website bring in any leads? If your website isn’t working for you, you’ve got a problem that Katie O’Brien can help you fix. Katie O’Brien is a brand and website designer specializing in elevated branding and fuss-free websites for interior designers. In this episode of The Wingnut Social podcast, Katie shares the type of copy to use, the right way to direct a prospective client to your contact form, and how to know when it’s time to revamp your website. Check it out!
What You’ll Hear On This Episode of Wingnut SocialIs your website getting traffic? Are you getting traffic but it’s not converting? Or are you not getting traffic at all? Kate notes that many factors that can impact this. But the first question she usually asks is, “Are you doing anything to bring traffic to your website?”
Your website should be where your social media, media appearances, new inquiries, DMs—everything should be directed to. Once there, your website needs to strategically guide visitors to take a desired action.
If someone is looking to increase traffic, the answer is SEO. Katie’s biggest recommendation is to add regular, relevant, and consistent content to your website. You must make sure it’s SEO optimized and then share it everywhere. People don’t understand that ongoing SEO is necessary. It means blogging (and updating blogs), writing metadata, adding photos, building your portfolio, link-building—and so much more—consistently.
How to get ideal clients to connect with youKatie says to look at your website copy. What are you saying? Is it strategically speaking to your ideal client? Who is your ideal client? Many people don’t have their ideal client nailed down and it’s a mistake. You need to get specific about your ideal client—who are they? What are their pain points? How are you helping them with that? Does your website content speak to that person? You need to direct them to the next step.
The next step is usually to complete a contact form or book a discovery call. All of your calls to action should work toward that goal. Teach them who you are, qualify them, and give them information about you to direct their steps. Think about the end result first. How does every page work toward that? Keep listening to hear how Katie suggests structuring pages to drive visitors to your call to action.
5 signs it’s time to revamp your interior design websiteKate shares 5 signs when you KNOW it’s time to hire a pro:
If it’s time to take the next step, connect with Katie! Until then, she shares a wealth of great ideas to brush up your website in this episode.
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How do you attract the perfect interior design client? How do you decide what type of client will be the best fit? After 30 years in high-end commercial and residential design, Pamela Durkin now helps other designers create a business they love by teaching them how to attract their ideal clients. In this episode of the Wingnut Social podcast, she shares how to design your perfect client, how to leverage your network for referrals, and how to “shock and awe” potential clients so they become actual clients.
What You’ll Hear On This Episode of Wingnut SocialDesigners are scared to leave money on the table, so many don’t narrow down their focus and choose a niche for their design business. But you need to. Pamela shares that you should start the process by taking the best things about past clients that you’ve worked with and molding them into a persona.
These things create a goal for the type of client you’re trying to attract. Pamela is from NJ and realized that when she did her best work, it was with people who made decisions quickly. Executives are the best types of clients for her. They make thousands of decisions every day, they make them quickly, and they hire professionals. They appreciated her personality and they were on the same page. Knowing this allowed Pamela to create connections quickly. You want people to say, “I feel like I know you.”
What do you do if you’re new to the business? How do you choose considerate people to work with? How does narrowing your focus impact your bottom line? Listen to learn more!
Pamela’s process: auditioning clientsIt may sound odd at first glance—but it’s genius. Pamela auditions her clients. She starts by having a 15-minute phone conversation with them (nine out of ten times it’s a referral). She asks them to tell her about the project. The goal is to get a feel for their personality and their style—not their budget.
Why does that matter so much? Because interior designers are in the most intimate parts of people’s homes. They need to build rapport and foster open communication. Pamela will turn down a job if she doesn’t think it will be a good fit. Most people appreciate that.
Pamela will also ask for the project address and look at photos of the home to talk more intelligently about what they want to do. This will also help her gauge the value of the property and if it’s within her scope of work. If everything lines up, Pamela will schedule an in-person meeting. Her next step is genius.
Pamela’s “Shock and Awe” boxBefore the meeting, she sends potential clients a “Shock and awe” box. The box will include a gift, a drink and snack, and a handwritten note that says, “Enjoy this snack while learning more about us.” She’ll include a few back issues of her monthly newsletter so they can get to know her. She shares her professional profile, an FAQ sheet, her project process, and more.
The key is to send this before they’ve hired her. Not only does it make an impact, but the box shows how organized you are, shows how you’re going to take care of them, and shares your communication style. You have to remember that people are buying the experience. Once you get to the in-person meeting, they’ve learned so much about you that they only ask questions about the things they actually have questions about. It leads to a more productive and intimate conversation.
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10 years ago, Robyn was a youth minister who couldn’t make ends meet. So she took $100 and started buying things at garage sales and reselling them on Craigslist, eBay, and Amazon.
In three years, she turned that $100 into a million-dollar business: Marketplace Blueprint. Robyn started an agency six years ago to help businesses—everything from companies that are pre-launch to publicly-traded companies—be successful on Amazon.
Robyn is now one of the foremost leaders on the topic of selling products on Amazon. Her business specializes in listing optimization and advertising on Amazon. Robyn Johnson is nothing short of brilliant. In this episode of Wingnut Social, She shares some of her top tips and tricks to get visibility on Amazon.
What You’ll Hear On This Episode of Wingnut SocialThe first thing you can do is self-publish a book on Amazon. Why does it matter? Because writing a book can catapult your career forward. Being a published author can help you get speaking engagements. It lends you credibility and brings in warm leads.
Robyn says you can’t short-change the power of Kindle. When Robyn published her first book, she printed books to give to people at a conference because they may throw away a business card but they won’t throw away a book. It was memorable and helped solidify her as an authority figure in the space.
Secondly, you can create and sell your own branded products in an Amazon store. If you use the same piece repeatedly in your designs, you can contact the brand and see if they’ll let you sell a white-label version as part of your personal brand. Many companies are open to this.
If you’re looking for a brand that’s trying to find influencers, look for those that are active on Amazon. Many are embarrassed and afraid to seek out influencers. The worst they can say is no—but they’ll often say yes.
When should you launch an Amazon shop?You can list as little as one item on Amazon. But Robyn notes that you need to aim to sell 40 items per month to break even on the $40 monthly fee it costs to be a professional seller. Amazon takes anywhere from 8–20% of the total cost of the product. If Amazon ships the item for you, you’ll pay storage fees as well as shipping fees based on the size and weight of the product (but likely still cheaper than shipping the product yourself). It can help you lower overall costs and increase your margins.
Any product you buy legitimately can be sold on Amazon. As long as the good is authentic, you’re welcome to sell it at any price you want. But take note—if Amazon feels the price is too high, they’ll make it more difficult for customers to buy.
Robyn points out that you will get better margins selling on your own website. However, if you have a high-demand product that people are looking for, keep in mind that some people will only shop on Amazon. Amazon has a ready-made base of buyers. It can help you grow your brand because users have already built a level of trust with Amazon.
What could you sell that differentiates you or is irreplaceable? How do you become a seller on Amazon? Robyn shares the secret to becoming a #1 best-seller on Amazon listen to find out what it is!
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What does it take to attract luxury design clients? HINT: It doesn’t require being pretentious. It has everything to do with offering irreplaceable value. What can you bring to a project that a client can’t find anywhere else? It’s about providing a luxury experience coupled with what’s uniquely you. In this episode of Wingnut Socal, Melissa Sacco shares what she offers to attract luxury design clients that no one else can. She’ll help you think through what makes you irreplaceable.
What You’ll Hear On This Episode of Wingnut SocialFrom the first meeting, Melissa educates her clients about the design process and what makes her uniquely qualified to tackle their projects. Sacco Interiors focus on creating an elegance that’s never pretentious. Everything in your home will be cohesive—full of texture, dimension, and detail.
When you offer high-end luxury design, you must always be ahead of the game. There are endless moving parts and decisions to be made. It involves working out details and kinks to get a clear vision of what you’re trying to achieve. Interior designers bring value by being knowledgeable in all of the trades. You provide scaled drawings, elevations, specification sheets, paint schedules, complete on-site visits, and much more.
Melissa gets to know her clients before she gets started with the design process. Her goal is for the client to be comfortable with her so she can nail their design. She’ll share images, ask deeper questions, and look at functionality—all with the goal to stay laser-focused throughout the project. Because once they start, they drive full force ahead. The only way that happens is if everyone is on the same page.
How Melissa attracts luxury design clientsMelissa believes to attract the right people, you have to share who you are. Melissa’s ideal client is someone who’s worked hard to get where they are. They are down-to-earth and genuine people—just like her. That’s why these clients want their homes to be comfortable. Most have demanding jobs. They want to come home, walk through their front door, and feel at ease.
So Melissa shares inspirational quotes. She gives potential clients a glimpse behind the scenes. Lastly, she focuses on just being herself. If she’s on a jobsite doing an install, she’s in sneakers and a sweatshirt. She’s on the floor opening boxes, putting things together, and getting her hands dirty. She does whatever it takes to ensure a client’s project is amazing in the end.
Don’t be fooled—high-end luxury clients are on social media. They’re people, just like anyone else. They’re professionals—doctors, lawyers, and CEOs of large companies. They talk. They network. They will share what you’ve done with other people.
Melissa’s irreplaceable customer furniture sets her apartIf you become one of Melissa’s clients, you will see custom built-ins and one-of-a-kind furniture pieces that no one else will have. Why? Because she designs them herself, each piece different from the last. No one will ever have the same chair or built-in. Melissa’s custom pieces have positively impacted her bottom line. It differentiates her from other high-end interior designers and works to continually attract her ideal client.
How did Melissa start offering custom furniture? What has she done to delegate tasks and projects as she’s grown her business? Listen to the whole episode to hear her process.
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John Dupra co-created Revel Woods, a platform that helps designers provide their clients with a luxury floor sourcing experience. Revel Woods elevates the traditional process so interior designers can offer a high-end service that can’t be replicated. In this episode of Wingnut Social, John shares how you can become a Revel Woods pro and become THE source for your client’s customer flooring (and maybe even create your own custom line of flooring).
What You’ll Hear On This Episode of Wingnut SocialSourcing floors typically includes taking clients to a flooring showroom they could have visited on their own. It’s been a necessary evil because there haven’t been options for designers to source trade options. Even trade-only showrooms offer brands available anywhere—unless you go truly custom and jump price levels. Most designers don’t need something that high-end.
John points out that you wouldn’t go to Bob’s discount furniture outlet to source furniture for a high-end client. Why would you do it for flooring? You don’t want to offer a service or experience they could’ve done on their own. Revel Woods is a platform that sources flooring for you. Some of it might be available elsewhere but they private label everything.
Create your own line of luxury hardwood flooringRevel Woods is also developing a program with a manufacturer in Canada that will do a semi-custom made-to-order flooring. Flooring options are usually like the pizza aisle at the grocery store—you have premade cheese, pepperoni, supreme, etc. The program they’re developing is like a pizza shop where you choose your crust, sauce, cheese, and toppings.
You get to choose from 15 master colors, solid or engineered hardwood, and different widths, grades, lengths, and sheens. You can create your own collection exclusive to you and only available to your clients. They give you complete and total control over the process. John shares how pricing and wholesaling work, so keep listening.
Revel Woods is launching a NEW platform: Revel Woods PlusRevel Woods is partnering with a major manufacturer to build a visualization platform. You can use sample rooms or take a photo of a client's room and swap the flooring out. It will be built into the Revel Woods platform with hundreds of private-label trade-only options only accessible to designers. You can use this tool to show a client what the flooring will look like in their room. You can also send them the link to the product (without pricing).
Fine hardwood flooring will never go out of style, but luxury vinyl planks have been the go-to flooring option of late. What does John think will be the next trend? His answer may shock and will certainly surprise you!
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Your interior design logo is a direct reflection of you and your brand. If you wanted to hire a photographer but the photos on their website were blurry or out of focus, you wouldn’t hire them, right? As an interior designer or architect, you are being judged on your branding more than many other professions.
Jason Byer—the Marketing and Partnerships Manager at Crowdspring—shares that strong brands attract more customers, justify premium price points, and build more resilient businesses. Your logo is an important part of your brand identity—is it up to snuff? Find out in this episode of Wingnut Social.
What You’ll Hear On This Episode of Wingnut SocialBranding is a loosely used term that people often associate with logos. But branding is every interaction that a customer has with your company, your product, and your service. We know what certain brands deliver, right? Amazon customer service is top-notch. With companies like Starbucks or McDonalds, anywhere you go, you know the product will be consistent.
It’s not the same for architects and interior designers. There are many unknowns about your brand, your service, your price point, and your success. But a potential client does know you’re trying to sell them something. So you have to think about every touchpoint someone has with you. Your brand is being shaped whether you take an active role or not.
Your brand identity is everything that people see—logos, backgrounds, and filters on social media, image choices on your website, etc. Your brand identity should be informed by your brand. Because it conveys who you are, an interior designer's logo needs to be spot-on.
A carefully crafted logo is key to consistent marketing of your design businessThe human brain can process images 1,000x faster than text. Many people poorly communicate what they do and who they serve. But a logo communicates that immediately. But what makes your interior design logo shine?
Start with choosing the right color. You can easily Google the meanings of colors. The colors you choose are dictated by your brand and audience. If you want to create trust, you use the color blue. That’s why banks and financial advisors use blue. If you are serving the environment or want to create more profit you might use the color green. Red is used to make people pay attention. You want to think about how colors interact with your brand.
Shape, style, and negative space are other aspects to consider. How do you play with different elements in your design? Will you use hard or soft angles? Are you trying to communicate strength and stability—or a closer connection with clients?
The actual logo icon can be a wordmark: the name of your business stylized in a unique and custom way. You can pair an icon with your wordmark that allows you to scale it. Why? Because a wordmark doesn’t usually fit well within a square. Logos have to be able to scale if you want them to look professional. A symbol paired with your wordmark works well in this.
How to create an interior design logo that conveys your brand identityAll of these things communicate your brand, So where do you start? With a creative brief. A good designer will ask:
After answering these questions, you’d look at color, shapes, and icons that communicate your message. When you package that together, someone should intuitively understand who your audience is within fractions of a second. That’s what a visual brand identity should do.
If red is your color, you could make it your schtick—but it may not resonate with how everyone else views the color red. Red signifies danger, it makes you stop. It’s important to leave your preferences at the door and think about your market. What will trigger the right emotion in your customers?
Jason emphasizes that “Your logo is there to create an emotion. And it’s there to create intrigue. And it’s there to create consistency across all of your marketing.”
How do you properly complete a brand refresh? Why should you hire a graphic designer instead of trying to create your logo yourself? Why should you avoid a logo generator at all costs? Jason answers all of your need-to-know questions about creating an interior design logo in this episode of Wingnut Social.
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Hendrickson Interiors was born in 2016 when a friend asked Julianne to help design a new build. Julianne had no idea what she was doing but loved picking out pretty things. The builder loved her designs and hired Julianne to work together on more homes. Before she knew it, she had more clients than she knew what to do with.
Julianne had no business plan, no idea how to open an account with a furniture firm, and she was still teaching. After burning the candle at both ends for two years, Julianne decided to dive full-time into interior design. Since then, she’s grown from being a solopreneur to a team of six—a full-service custom interior design firm serving clients throughout Tampa Bay. She shares how she grew her team and learned to delegate in this episode of Wingnut Social!
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