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#48 | How to Lose the Social Media Overwhelm with Jessica Norby

59 min • 1 juni 2023

Do you find yourself still on Instagram an hour and a half after you went on to post or engage with your followers? We all do!

In today’s episode I catch up with Jessica Norby, a social media strategist on how to lose the social media overwhelm while still allowing social media to work for you and help attract the right clients to your business.

Here’s a glance at the episode:

[5:00] Jess shares how the strategy for service based business models differs from larger product based online businesses in terms of building relationships via social media.

[7:10] We discuss how to get a user to stop scrolling past you on social media so that you can grab their attention and allow for that connection to your followers.

[10:00] We jump into how social media for smaller product based businesses is a long game and not something that just happens overnight. It’s a longer strategy of having your ideal client learn who you are so they can know, like, and trust you.

[19:00] Jess shares the real story behind your reach on social media when you’re comparing yourself to accounts with massive followings. Social media is a FREE avenue with live feedback through likes, saves, shares and messages. Reach for local business owners is about getting visibility to those around you both on social media and in real life within your community!

[29:05] We dive into the discussion of hashtags and geo locations. Do they really matter as much as they used to?

[35:30] We discuss planning for social media. We talk about strategy, batching, and planning content.

[39:00] Jess talks about analytics and best practices for seeing what is working and what may not be.

[45:00] Jess shares the struggles and challenges with being a small business owner and a mom while also wanting to be an asset to your community and help others.

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