EP #23 | 6 Ways to Research Client Pain Points

It’s so important to go back and take a look at your intake forms. Maybe you worked with a client who was unsavory, you missed the red flags or you turned down a project because it wasn’t a right fit. 

 

Today’s episode is all about knowing your ideal client’s pain points and how this helps you to talk directly to them. when you are able to do that you can help them see and feel like you get them and you are the answer to their challenges. 

In this episode we discuss topics like…

1. How to discover your ideal client’s pain points.
2. How to help you ideal client and show them how you can bring the solution,
3. The 6 ways you can investigate and find the pain points.

Here’s a glance at this episode…

[06:12] I share my first step in researching pain points - magazines! I share how powerful the articles and stories can be in finding common client pain points.

[08:49] Online forums can be a source of researching pain points when used properly and mindfully. I share how I have used them in the past.

[10:00] I talk all about the ways that working with clients can help you build up your copy bank and identify pain points via intakes with prospective clients through intake forms and discovery calls.

[19:20] I share how I used a consultation to continue to identify pain points and build on the language your clients are using. [22:22] The deep dive interview - how this has helped in my business and why I feel like it’s a great opportunity to really get to know clients in a personal way.

[25:40] I share why it’s so important to go back to notes from client’s that  you didn’t end up working with and identify the red flags in terms of language and words they used and how this can also help you in your copy and attracting the right clients.

Resources mentioned in this episode: 

• Annual Master Planning Workshop - November 10th, 2022
• Blog Post - How to Run a Discovery Call 

Blog Post - 12 Tips for a Rock-Solid Consultation