Byrd Flies South – how The New York Times, Wrigley’s, Paramount Pictures, and other early 20th century icons helped to usher in the age of the personal brand

Photos from Admiral Byrd’s famed Antarctic expedition brought in 2021 to GBH’s Antiques Roadshow in Sands Point, NY reveal rare glimpses into life at the South Pole almost 100 years ago. Join host Adam Monahan as he discovers how science and PR collide in this tale of one man’s quest for fame and a secured place in history and how that compares to modern influencers today.