In this episode of the Digital Banking Podcast, Josh DeTar sits down with Tyler Marshall from PrimeBank to discuss the bank’s digital transformation journey. Tyler shares how PrimeBank recently undertook a core conversion, challenging traditional banking practices to improve efficiency and better serve their customers. This transformation allowed PrimeBank to modernize its operations, ensuring they remain competitive in a rapidly evolving industry.
Tyler emphasizes the unique role community banks play in supporting local economies. He explains how PrimeBank stays true to its roots by maintaining personal relationships with customers, even as they embrace digital advancements. This balance between innovation and community focus is key to PrimeBank’s success.
The conversation also touches on the importance of strategic partnerships and staying agile in the face of change. Tyler discusses how PrimeBank leverages new technologies and collaborates with industry partners to deliver better outcomes for their customers. This episode provides valuable insights into the challenges and opportunities facing community banks in the digital age.