Digitally Transforming Pharmaceuticals with AI - Malin Parkler Pfizer

(05:20 - 07:40) Pharmaceutical Industry Revolution and Customer Engagement

(15:41 - 16:03) Executing Company Transformation With Diverse Individuals

(25:11 - 28:07) Opportunities for AI in Digital Transformation

(31:15 - 32:36) Global Leadership and Language Translation Potential

(36:10 - 36:52) Persistence and Investing for Success

(00:00) Pharmaceutical Industry Customer Experience

Malinn Parkler from Pfizer Sweden and I chat about her background, her love of music, and her inspiration from global CEOs. We also explore how digitalization has revolutionized the way medicines are discovered and the customer experience expected by healthcare professionals, patients, and government agencies. Lastly, we discuss the disruption caused by the pandemic and how Pfizer has adapted to meet customer needs.

(18:32) Pfizer's Omnichannel Approach and AI Potential

We discuss the different types of content and channels that Pfizer utilizes to create learning journeys, and how the company tracks customer satisfaction to measure the impact of its efforts. We also explore how artificial intelligence can help accelerate digital transformation and the potential opportunities it brings.

(25:58) Exploring AI's Impact and Leadership Advice

Malin and I explore how generative AI can be used to benefit the healthcare industry. We discuss how AI can improve the way proteins fold to reduce cycle time for patients and provide qualitative content for healthcare providers. We also touch on the challenges, such as fake things, and how to handle ethical considerations. The conversation ends with Malin's leadership style and advice for young leaders to embrace change and transformation.

(37:45) Inspiring Chat on Digital Customer Experience

Malin Parkler from Pfizer Sweden and I discussed the significance of innovation in the healthcare sector and how generative AI is being employed to benefit the industry. We discussed the potential of using AI to enhance the way proteins fold and how this could lower costs and enable more personalized medicine. We also examined how Pfizer is creating learning journeys through different content and channels to make customer experiences more engaging.

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