Mastering Innovation and Customer Experience in the Digital Age - Mario Lemos

Join the digital customer experience revolution as we sit down with Mario, the trailblazing founder of Genie and former innovation maestro at Novartis. With a past as rich and diverse as the sectors he's transformed – healthcare, education, telecom, you name it – Mario brings insights on adapting and thriving amidst the digital tide. He shares tales of his transformative journey, including the challenge of moving homes 28 times and settling into the vibrant heart of São Paulo. But it's not all about change; Mario ties in the majesty of Brazil's Christ the Redeemer, drawing a compelling parallel to the awe-inspiring potential of consistency and surprise in customer experience.

This episode isn't just a rundown; it's an expedition into the future of strategy and innovation, where Mario's brainchild, Genie, stands poised to redefine the norm. We tackle the sluggish pace of innovation in the corporate world, dissecting the need for speed without sidestepping quality. Delving into the evolution from concept to customer testing, this dialogue crystallizes the strategic might of a customer-centred approach and the embrace of omnichannel tactics in the pharma sector. And suppose you're curious about the AI horizon. In that case, Mario's optimism and foresight provide a glimpse into a future where artificial intelligence isn't just a tool but a transformative force in business.

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