17. How does your brain discover what it wants?

In this episode, Dodi and Conor take 2 minutes to celebrate the birth of Cytiva, company formerly part of GE Healthcare Life Sciences. Yes, only 2 minutes because they're immediately more interested in the science behind choices our brains make. They are joined by Uma Karmarkar, Assistant Professor in Marketing at UCSD focusing on Decision Neuroscience, and Tim Arthur, currently a radio presenter for the BBC and an expert in helping organisations through change.

Transcript 

Keywords: brain, brand, neuroscience, science.