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- Noam Segal has led research at companies like Meta, Airbnb, Wealthfront, Twitter, and most recently Upwork. He also teaches the #1 user research course on Maven. So this episode is a masterclass in user research. We discuss:
- How to conduct better interviews
- The keys to an effective research plan
- How to become a masterful research storyteller
- How AI is creating a new wave of research tools
- When to rely on qualitative vs. quantitative tactics
- The modern user research tools you need to know about
- How to ensure research is integrated in the product process
- Noam’s modern research tech stack:
- Steve Portigal’s book: Interviewing users (how to uncover compelling insights)
- Mr. Beast’s YouTube
- Lenny’s Podcast with Judd Antin: The UX research reckoning is here
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